May 01 2020
Due to the deadly COVID-19 virus, normal life—as we know it—is out of the picture. Until the world finds a solution to control the pandemic, we’ll have to adjust to the “new normal” way of living.
However, our health isn’t the only thing at risk. COVID-19 isn’t just fatal, but it’s also a threat to the world’s financial stability. We’re experiencing a global financial crisis, and only time will tell until markets and business can regain their revenues once the world returns to normal.
While businesses are struggling to provide stable services, consumers are also adjusting to the sudden changes brought by COVID-19’s impact on the global economy. Most of us are at home, shielding ourselves from the outbreak, which itself has changed the way we shop for goods and services.
In short, more people are becoming interested in online shopping. It’s no surprise due to the current situation we’re facing today, but what are the other factors behind such change in trends? How has COVID-19 changed consumer behaviour?
Consumer Behaviour During The Covid-19 Pandemic
Right now, customers are relying on more convenient options to purchase products, thanks to online shopping. The average middle-class consumer’s buying habits are no longer what they used to be, and perhaps it’s for the better. Shopping off the Internet is safer, more convenient, and reliable.
But of course, online shopping isn’t the only merit when it comes to the changes in consumer behaviour. COVID-19 has influenced our buying habits in many ways, whether you’re aware of it or not. So let’s take a look at some of the changes in consumer behaviour.
Changes In Consumer Behaviour
1. Online Shopping Is More Relevant
Online shopping has always been a more convenient method for buying goods. It’s quick, convenient, and accessible, even before the pandemic. But nowadays, Internet shopping is becoming more relevant than ever, and for many good reasons.
For starters, shopping off the Internet is safer than going outside. Plus, some essential products such as food and drinks are available online, which is why some people prefer Internet shopping.
While it’s not a substitute for grocery shopping, e-commerce is an excellent alternative. Not to mention, a lot of online stores could benefit from optimising their websites for SEO (search engine optimisation) since it helps boost their web visibility.
2. Food, Beverage, And Healthcare Products Are Essential
There’s no doubt that grocery stores, markets, and pharmacies are making the most profits during the pandemic. It’s not a surprise since the average consumer’s priorities are health-related products such as foods, drinks, and medicine.
Food and Beverage (F&B) industries worldwide are experiencing a surge in sales, but that doesn’t mean other businesses are out of luck just yet. Since most consumers are safe and secure inside their homes, the only way to seek entertainment is through digital means. Streaming services such as Netflix and Amazon Prime are also a great example of entertainment through online channels.
3. More People Are Using Their Phones And Computers
Since most people are working at home, there’s increased usage of mobile phones and computers. After all, mobile phones have it all: social media, video games, movies, music, and many more. Also, that means many consumers rely on networking sites and news websites as their go-to source of information. As such, businesses must provide quality content that will help their customers with valuable information regarding the latest updates.
Consumer Behaviour: What To Do About It?
Based on the changes to consumer behaviour due to COVID-19, we can say that most people are going digital. Middle-class consumers are heading straight to the Internet for entertainment and shopping purposes. If that’s the case, then your business should focus on online marketing as well.
With more people utilising social media and e-commerce these days, you might as well go with the flow and connect with your customers through digital marketing. Here’s how digital marketing can help your business.
1. Social Media Marketing
Networking sites such as Facebook, Instagram, and Twitter are some of the most popular Internet platforms worldwide. Ever since countries around the world have gone under quarantine, middle-class consumers have utilised social media as a source of entertainment. For that reason, marketing on social media seems like the best way to engage with your customers.
Utilise social media platforms such as Facebook and Instagram to market your brand and reach a wider audience. Not to mention, you can communicate with your customers through messenger apps like WhatsApp or WeChat, giving you more insight about your target audience.
2. Search Engine Optimisation
Now is the perfect time to optimise your website for SEO so you can boost your search engine ranking. With the help of a social media marketing campaign, you can improve your SEO ranking even further. Doing so will improve your web visibility and help you gain traction.
Digital marketing is becoming more crucial for businesses, now that people are relying on online stores and social media for products and sources of information. If so, then you should start a digital marketing campaign right away, so you can engage with more customers as soon as possible.
Feel free to get in touch with our SEO company in Singapore if you have any concerns. Call OOm at 6391-0930 for more digital marketing tips!