Google is the world’s number one search engine for many reasons. Not only does it focus on improving the user’s experience, but Google provides marketers with some of the best marketing tools to date. One of them is Google My Business (GMB), a free marketing tool that helps businesses improve their online presence across Google.
With a Google My Business profile (or GMB listing), not only do you have access to vital information regarding your business, but you can manage your account—similar to a social media page. In short, GMB is your best friend when it comes to improving your online presence across Google! But of course, similar to other social media platforms like Facebook or Twitter, you need to understand how GMB works.
Right now, it’s highly recommended for every business to manage a GMB listing. Like Facebook, many people worldwide use Google every day. It’s not surprising, considering how the world’s leading search engine can find what you need in a split second. In any case, you should manage a GMB listing to build a reputation and interact with your customers. More importantly, you should use your GMB listing to help improve your SEO.
How can GMB help you increase your online ranking? Let’s take a look at some of the benefits of optimising your GMB listing.
Google My Business: How Does It Affect Your SEO?
Linking your website is the number one reason why you must create a GMB profile. With it, you can improve your online visibility in many ways, including search engine optimization (SEO).
By now, every marketer knows how important SEO is in digital marketing. Essentially, SEO is the driving force behind digital marketing. Without it, your marketing campaign has no foundation. That’s why if you’re going to create a GMB listing, you should know how it affects your SEO ranking first.
Your GMB listing is a platform that lets you maintain your online presence across Google. Combine your optimised website with a GMB listing, and you already have an advantage of your competitors that lack a GMB profile. Businesses with a GMB profile rank higher on search results compared to those without one.
For example, this is a GMB listing provided by OOm. Here, you can notice that the profile displays critical information about the business, including its location and office hours.
Sure, creating a GMB listing is key to improving your SEO ranking, but how does it work? Let’s dive deeper into the technicalities behind GMB and its effects on SEO.
3 Benefits Of Google My Business To Your SEO Ranking
1. Improve Customer Engagement
Since a GMB listing is one of the first things that will show up on Google’s results page, there’s no doubt that it will grab the attention of most users. As a result, you have the opportunity to engage more often with your customers.
Make the most out of your GMB listing by displaying your contact information and a link to your website. In doing so, your customers can click on your link, visit your website, and boost your online ranking overall.
Also, you can showcase reviews from previous customers to establish your credibility and online presence. It’s a great way to earn trust, which is why you should encourage your customer to provide feedback after a transaction. Whether the reviews are positive or negative, showing them in public is an excellent way to prove your transparency. After all, complete honesty is key to gaining trust, and what better way to do so other than showing both the good and bad side of your business?
2. Direct Traffic To Your Website
Think of your GMB listing as a portal to your website. Since your GMB listing is an overview of your company’s services, you can use it to redirect your customers to your website. Of course, you won’t be able to improve your customer base in an instant, but you’ll increase your chances of gaining more potential customers in the process—which is just as good anyway.
3. Increase Your Local Search Engine Ranking
Most importantly, optimising your GMB listing will help you increase your local search engine ranking. Local SEO is essential for small businesses and startups that need to focus on reaching customers based on proximity. As such, creating a GMB listing is the perfect way to improve your local SEO ranking.
Besides social media marketing, using your GMB listing will help you attract attention online. How so? For starters, GMB lets you post the location of your business on your profile. For that reason, people who are searching on Google for keywords related to your business will allow your GMB listing to show up on the search results.
These are some of the ways how building a GMB listing will help your business achieve higher SEO ranking. Of course, it’ll take some time before you’ll make significant adjustments. But in the long run, running a GMB listing is healthy for your business since it will boost your organic SEO.
We’re one call away from helping you achieve success! Contact our SEO company in Singapore at 6391-0930 if you have any concerns regarding digital marketing.