May 22 2020
Almost everyone’s staying at home, resulting in many physical stores continuing their operations through online means. Since many establishments are closed due to the lockdown still taking place, does that mean your business is in danger as well?
Not quite. While you can’t meet your customers in person, that doesn’t mean you should stay put and wait for the pandemic to blow over. In fact, you’ve got your customers exactly where you want them—at home.
Home is where the heart is, and it’s also where you’ll be engaging with your audience. With most people stuck inside their homes trying to make a living, you have endless possibilities to communicate with your customers. Through various digital channels such as social media, websites, forums, blogs, you can get in touch with your customers to establish your business and increase brand awareness.
List Of Opportunities For Home Fitness Equipment Business
1. Social Media Marketing
While the circuit breaker is still in session, what are people usually doing at this very moment? Aside from work, most people are spending their free time watching television, playing video games, reading books, and surfing the Internet. Of course, part of surfing the net is communicating with your loved ones on social media.
People are using social media more than ever before, due to the pandemic that’s forcing us to stay put. Even though social media is already a part of our everyday lives, networking sites such as Facebook, Instagram, and Twitter are becoming helpful these days. It’s not surprising since most people use these social media sites as sources of information and entertainment.
With that said, now would be the perfect time to practise social media marketing. By being active on social media, you can reach your target audience and engage with existing customers.
Create a social media page to set up several campaigns that will showcase your fitness equipment products. Your ads will help you reach the right audience, eventually gaining leads as a result. Not to mention, your page could even boost your site’s search engine optimisation (SEO) ranking!
You can deliver ads for your products and services on popular social media platforms, such as:
While you’re marketing on social media, take the chance to share links to your website and blog (if you have one). If you don’t have a blog page yet, then what are you waiting for? Create new content daily or weekly so you can share your blog posts on social media. Not only will you engage with your audience and raise brand awareness, but you’ll also establish credibility by sharing blog posts related to your fitness products and services.
2. Create A Blog
As mentioned earlier, blogging is a legitimate marketing method that can help you gain leads and establish your reputation. It may seem easy, but there’s more to blogging than you might think. How does it work, anyway?
The first thing to consider is your audience. You have to write from the customer’s point of view so you can create relatable content. More importantly, you should write about topics that will help readers solve their problems related to exercise, fitness, and workout equipment.
For example, you can write articles about the following topics:
- Tips for maintaining your home fitness equipment
- Ideal workout activities while staying at home
- The best workout gear for home fitness
These are just some examples of ideas you could post on your blog. Think of other fresh concepts that can transcend your social media page and help you gain more readers! Remember to share your posts on social media to attract attention.
3. Update Your Website
With so much time on our hands, it would be a waste to leave your website unchecked! Besides your blog, you should focus on developing your website to improve its strengths and analyse any weaknesses.
If you run an e-commerce website, focus on updating your products by writing accurate descriptions and posting quality images. While you’re at it, you should also eliminate any clutter that’s running your site performance. Doing so should help your customers navigate through your website more conveniently.
How can you make your website clutter-free? Try following these guidelines:
- Remove unnecessary plugins
- Optimise your images
- Leverage your browser’s caching
- Reduce server response time
- Optimise your website for mobile devices
Following the said tips will result in boosting your site’s SEO and loading times. Both of these are essential for users, so optimise your site to make it user-friendly. By updating your website, you’ll provide your customers with a smoother and more responsive experience whenever they’re exploring your site!
Hopefully, these tips will help you gain more customers in the long run. Try to practise these marketing techniques so you can establish your online presence, improve your SEO rankings, and attract new customers!
For more digital marketing tips, contact our SEO company in Singapore.