With many retail establishments shut down until further notice, what could be the solution for businesses to maintain stability? The answer is digital marketing.
COVID-19 may be preventing stores from resuming operations on the streets, but luckily, digital marketing encourages businesses to continue their efforts online. Moreover, businesses can engage with their customers—despite the Coronavirus situation—by utilising digital marketing strategies, such as content marketing, social media management, and search engine optimisation (SEO).
SEO is one of the foundations of digital marketing. It’s the cornerstone of many well-established businesses on the Internet, especially online stores and marketing agencies. There’s no doubt that SEO has been making tremendous waves in the marketing industry for quite some time. But only now has SEO become more relevant than ever, due to many businesses relying on digital marketing strategies to engage with customers.
Many of us are staying at home, trying to make a living during these stressful times. But fortunately, with SEO, you can help your business grow online. The best part about it is that you can manage your SEO campaign all by yourself!
Seeking help from an SEO expert is a wise choice, but taking the DIY approach is just as helpful. You have all the time in the world to study the ins and outs of SEO so you can connect with new customers and engage with existing ones!
But first, let’s understand the basics of SEO, starting with on-page and off-page SEO.
Digital Marketing Basics: On-page And Off-page SEO
When it comes to SEO, you’ll encounter two terms: on-page and off-page SEO.
On-page SEO is the process of optimising your website that includes meta descriptions, meta titles, keywords, and alt tags. These are the building blocks of on-page SEO, and you’ll need to make the most out of them to increase your website’s search engine rankings.
On the other hand, you have off-page SEO. As the name suggests, off-page SEO refers to increasing your website’s rankings by utilising marketing methods outside your website. Some off-page SEO strategies include social media marketing and acquiring backlinks.
Diy SEO: 10 Tips And Tricks For Increasing Your Ranking
1. Keyword Research
Every SEO campaign begins with basic keyword research. In essence, keywords are popular or commonly used words or phrases used by your target audience. As such, you must find out which keywords will help you boost your site’s SEO rankings.
Knowing your keywords helps in generating content that will reach your target audience. Utilise keywords with high search volumes so you can optimise your site’s SEO capabilities even further.
2. Study Your Competitors
You’re not the only one trying to gain the top spot on Google’s search results page. Familiarise yourself with your competition by studying your competitors’ methods regarding their marketing strategies. Know your competitors and discover their weaknesses so you can use them to your advantage.
For instance, you could follow these competitive marketing strategies:
- Create high-quality content daily.
- Check your site for broken links, images, and tags and fix them right away.
- Optimise your website speed.
- Utilise low competition keywords that have better chances of ranking higher on search engines.
3. Use The Best SEO Tools
Use the most efficient SEO tools when optimising your website. Fortunately, the best SEO tools will allow you to analyse your performance so you can exploit your weaknesses. Not to mention, most of them are free to use, so check them out and discover which one is ideal for your SEO campaign.
4. Optimise Your Site For Mobile Phones
Did you know that most search queries come from mobile devices? For that reason, optimising your site for mobile phones is crucial for your SEO campaign. Doing so should help reach your customers who are using their phones.
5. Use Efficient Formulas For Your Meta Tags
Meta tags are snippets shown by Google on its search results page that includes your page’s title, description, and keywords.
Use efficient formulas for your meta tags. For example, your title tag should consist of 50 to 60 characters. As for your meta description, Google’s ideal length ranges from155 to 160 characters. However, it’s up to you to create long meta descriptions as long as they provide enough information for your web pages.
6. Create A Blog
Your website should include a blog page that consists of quality content. Blogging is an efficient way to optimise your on-page SEO. To do so, practise the following:
- Create consistent blog posts.
- Avoid duplicate content by writing unique articles.
- Use internal links in your content to redirect users to your website.
7. Analyse Your Performance
At first, you might experience a few ups and downs when managing your SEO campaign. However, it’s all part of the learning process, which is why you should analyse your SEO performance to convert your weaknesses into strengths. To do so, utilise efficient tools such as Google Analytics and Google Search Console to track your SEO strategies and discover ways to enhance your campaign.
1. Build Inbound Links
Acquiring inbound links is one of the most valuable methods of gaining traffic from external sources. The more inbound links you can get, the more Google will recognise your website as reputable and trustworthy.
To grow more inbound links, you could follow these guidelines:
- Build a reputable social media marketing campaign.
- Publish online articles.
- Share links to your website on social media platforms.
2. Share Blog Posts On Social Media
Sharing your blog posts on social media platforms like Facebook is an easy way to gain traffic. Not to mention, it helps your brand establish credibility as long as you maintain a consistent quality of blog posts every week.
3. Plan Link Building Activities
Link building is a fundamental SEO strategy that aims to improve search engine visibility. Since Google benefits web pages with high numbers of backlinks, you should do the same for your website.
Some effective link building activities include:
- Create and promote quality content. Doing so should help you grab the attention of your audience, which could result in more people referencing your website.
- Utilise keywords with high search volumes when creating content.
- Post unique graphics that will appeal to your target audience.
There you have it—these are some of the most effective DIY tricks for optimising your site for SEO. Take note of these tips so you can make the most out of your SEO campaign!
If you need help, we’re always one call away! Contact our SEO company in Singapore at 6391-0930 to know more about digital marketing.