The smouldering heat in Singapore is the reason why many people take comfort in air-conditioned homes and establishments. On the downside, it’s also why most of us in the country are prone to eye allergies. And who can take care of such problems? Eye care clinics, of course!
With humid weather almost all year round, you can expect a lot of patients to visit your eye care clinic. However, this is just the beginning since you need to attract potential customers first.
Fortunately, you can strategise digital marketing plans to expand your business on a wide-scale level. It might take some time, but the results are worth the wait, and could even open doors of opportunities for your eye care services.
Search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising—these are just some of the effective marketing strategies for any campaign. Perhaps you could utilise these tactics to gain the upper hand?
Digital Marketing: 3 Tips For Promoting Your Eye Care Clinic
1. Conduct Proper Content Distribution
Look at it this way: You’re creating remarkable visuals, eye-catching slogans (pun intended), and engaging articles. However, how can make sure your marketing efforts are reaching your target audience?
Even if you’re creating consistent quality content, it isn’t enough to publish your articles or blog posts on social media and assume you’ve already done your part. Consider external factors such as the competition and your target audience.
With countless other eye care clinics trying to rank high on search engines, it might seem hard to get ahead of your rivals. But don’t worry; keep your head up high and learn how to distribute your content so you can establish credibility and extend your online presence.
Take a look at some of these tried-and-tested content distribution strategies:
Use Paid Ads on Social Media
The most accessible way to gain exposure on networking sites like Facebook and Instagram is to utilise paid ads. PPC advertising is an efficient social media marketing strategy that will make sure your ads will reach your target audience.
Invest in distributing paid ads on networking sites to drive revenue for your eye care services and increase brand awareness.
Consider Email Marketing
We’re nearing the end of the first quarter of 2020, but email marketing is still very much alive.
Once you’ve defined your target audience, you can promote your content via email. Doing so helps you engage with your prospects, and perhaps even connect with a new audience along the way.
Partner with Related Businesses
You know what they say: “It takes two to tango”. In this case, collaborating with other brands might be fruitful for your clinic.
For instance, if your clinic offers checkups and treatments, perhaps you could partner with eye-wear brands to give your business more exposure.
2. Establish Your Clinic’s Reputation
Every medical institution’s goal is to establish credibility. However, one question remains: How can you uphold your reputation?
Related to the previous tip, creating quality content and distributing it to your target audience is a key to establishing credibility. But there are many factors involved as well, such as your website, social media page, and customer engagement. Let’s take a look at how these factors can affect your clinic’s credibility.
Website. According to studies, many patients trust medical institutions based on their website and web design elements. If that’s the case, then your eye care clinic will have a better chance of proving its reputation in front of a wide-scale audience if you craft a high-quality website. Load your website with rich content, including educational articles, to help build your reputation.
Social media page. By now, we should all know that our social media profiles are a representation of who we are on the Internet. You could say the same for your business. If that’s the case, try to create a social media page that’s filled with information regarding your eye care services and bio. Remember to include your clinic’s location and contact details so your customers can reach out to you at any time.
Active online presence. Being active on the Internet, not just on social media, will help you establish credibility by engaging more often with your customers. For instance, you can use your Facebook marketing page to communicate with prospects and potential customers. Doing so should assist you in defining your target market, and even make a great first impression of your business along the way.
3. Optimise Your Website For SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are two of the most effective digital marketing strategies in the long run. Both of these will help you increase your visibility on search engines like Google. Check out how you can utilise SEO and SEM in your marketing campaign.
Use The Right Keywords
Knowing the needs and wants of your audience is crucial for establishing a connection between your clinic and your target market. Thankfully, you can research the most commonly used keywords related to your services, and utilise them to benefit your business. For example, your keywords include:
- Eye clinic
- Ophthalmologist
- Eye care clinic in Singapore
With the mentioned keywords, you could incorporate them in your content marketing campaign to reach your target audience. As a result, you’ll boost your rankings in search engines and increase brand awareness.
Invest In PPC Marketing
As mentioned earlier, we discovered that using paid ads on social media is effective for reaching your target audience. But did you know that it’s also great for obtaining quick results and boosting your rankings?
PPC is a form of SEM that will help you gain immediate ll only and improvements. The good news is that you only have to pay every time a user clicks on your link. Consider integrating PPC marketing in your campaign so your clinic can improve its online presence in quick succession, especially if your business is in its early stages of development.
These are some of the most effective digital marketing solutions for marketing your eye care clinic. For more details, contact our SEO company in Singapore at +65 6391 0930.
