Mar 05 2020
Singapore’s urban landscape is sprawling with magnificent structures and establishments at every corner. You can thank the country’s best architects for that, but let’s not forget the importance of interior designers as well.
Same with architecture firms, interior design companies—such as yours—contribute to society’s creative scenery. But of course, your business will need a long list of clients headed so you can produce quality results. Fortunately, the future’s looking bright for interior design companies in Asia, and it’s up to you on how you’ll expand your business based on your market potential.
You could utilise various search engine optimisation (SEO) and search engine marketing (SEM) techniques to kickstart your digital marketing campaign. The possibilities are endless as long as you have SEO and SEM to guide your way.
Check out some of these digital marketing tips that will help your interior design company grow.
SEO And SEM: Tips For Marketing your Interior Design Company
1. Understand Your Target Audience
Identifying your target market is one of the first steps of launching a search engine marketing campaign in Singapore. While your target audience is composed of middle-class to wealthy citizens, for the most part, factors such as age and base salary can vary.
To get a better insight into your target audience, you can start with researching keywords. By doing so, you’ll find out which keywords are relevant to your company. Plus, these keywords will help you define your target market.
Image source: Google Trends
For instance, you can use Google Trends to discover which keywords are most common in real-time, depending on the location of origin. In the example pictured above, keywords such as “Taylor Swift” and “Kim Kardashian” are widely used in the United States, while “World Cup” is trending in Argentina.
Keyword research allows you to gather demographic criteria, including:
In general, you can use such data in identifying your target market. You’ll find out the people who visit your website often, their preferences, and how they view your business. So start research keywords as soon as possible!
2. Incorporate Content Marketing Strategies
Now that you have a clear picture of your target audience, the next step is to create quality content to engage with your customers. Content marketing is a crucial step forward for your interior design company since it’s the link between you and your target audience!
Engage with your audience to increase online visibility, develop relationships with prospects, and gain loyalty. Consider utilising these following content marketing strategies:
Designing interiors is more than just picking the right colours. You’ll require extensive knowledge of measurement, mathematics, and art as a whole. Of course, you need to prove to your audience that you’re knowledgeable in such areas, and fortunately, you can do so through blogging.
Creating content for blog posts is similar to writing textbooks. Try picturing your potential customers as your students as you write educational articles about interior designing. These articles or blog posts will help you establish credibility and build brand awareness. Not to mention, you’ll gain trust and loyalty from your prospects as a result.
Share your proficiency in interior designing by writing articles, creating infographics, and facts about the industry. Your prospects will have an easier time trusting you once they discover how experienced your business is in the interior design industry!
Creating blog posts is one thing, but distributing them is another. The good news is that social media is where the party is nowadays. You can find most of your target audience on networking sites such as Instagram and Facebook.
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn possess a vast number of opportunities for your content marketing campaigns. These sites allow you to post captions, images, videos, and links, all of which are essential marketing assets. Plus, you can communicate with your clients with ease by using apps such as Facebook Messenger, WhatsApp, and WeChat.
Content marketing and SEO go hand in hand like Romeo and Juliet or peanut butter and jelly. Content and SEO need to co-exist with one another to provide fruitful marketing results!
The key to combining content and SEO is by inserting keywords in your articles and blog posts. But you also need to do it naturally to make your content look and feel organic. For instance, your keywords are “interior design company in Singapore”. You can include the long-tail keywords at the end of the article or the call to action (CTA). This should help you redirect users to your web page, convert leads, and improve your SEO as a whole.
3. Build An Engaging Website
Crafting a quality website is not only beneficial for interior design companies but businesses in general. After all, you can’t trust an interior designer if their website is poorly designed!
Build an engaging website to improve your SEO. Since SEO is 24/7, your website will act as the always-open online establishment that your customers can visit anytime. Also, you can boost your conversion rate if you learn how to place your website on different search engines besides Google.
You also need to consider the visual aspect of your website in marketing your interior design company. Design your website to make it appealing to your customers. Your website should be:
- Easy to navigate
- Quick to load
These are just some of the factors to consider when building a website for your interior design company. Every business needs one, especially for those in the interior design industry!
Rising up the ranks in the interior design industry can be a long and complicated journey. Thankfully, SEO and SEM are perfect for both long-term and immediate improvements. Consider incorporating these digital marketing strategies if you want to get ahead of your competitors.
Contact our SEO company in Singapore at +65 6391 0930 to know more about how digital marketing can benefit your interior design company.