Apr 06 2020
Back in the old days, most marketing strategies consisted of television commercials, radio ads, and flyers. Sure, a lot of these techniques are still prominent today. However, the problem is that these traditional marketing strategies are sometimes expensive and ineffective.
Nowadays, the Internet has everything you need to expand your reach—almost. Of course, you can still incorporate traditional marketing, but nowadays, you need to set your eyes on digital marketing to gain the upper hand over your competitors.
Combining traditional and digital marketing will help you maximise your potential and reach a broader audience. That way, you can generate results both online and offline. But don’t invest most of your budget in one campaign.
The good news is that in Singapore, your moving company has a lot of marketing potential. Your business won’t need to rely on traditional marketing anymore. With internet marketing, your moving company can grow to a greater extent on the digital landscape.
Learn how to mix traditional and digital marketing. Combining strategies such as search engine optimisation (SEO), telemarketing, print ads, and content marketing, will give you a better shot at expanding your reach.
Digital And Traditional Marketing: Ways To Gain Leads
The key to success in the moving industry is to utilise every strategy possible to your full potential. That means you should incorporate the most effective traditional and digital marketing strategies together in your campaign.
However, you need to know which methods are highly effective for your business in the long run. Fortunately, there are many tried and tested techniques that could benefit your company.
Know which marketing strategy will give your business the advantage it needs! Check out this list of proven marketing strategies for your moving company.
1. Optimise Your Website For SEO
Let’s begin this list with one of the fundamentals of internet marketing: SEO, otherwise known as search engine optimisation. It’s one of the stepping stones to success in digital marketing.
In layman’s terms, SEO consists of strategies that will help you achieve higher rankings on search engines. You’ll need to optimise your website for SEO to increase your web presence and visibility.
If it seems easy, that’s because it is (most of the time), especially if you outsource your SEO services. But in reality, the hard part of SEO revolves around long-term planning and execution, mostly with keyword research.
Every SEO campaign starts with efficient keyword research. Knowing which keywords are optimal for your website is the first step to kickstarting your campaign.
Pictured above are some examples of keywords straight from Google itself.
Now that you know what your target audience is searching for on Google, you can devise a keyword strategy and find which phrases will benefit you the most.
The more competitive the keyword, the harder it is for your page to compete with other moving companies. But that also means your brand will have more exposure if your keywords rank higher on search engine results pages.
2. Create, Share, And Distribute Your Content
There’s no SEO without content. Creating quality content is what separates you from your competitors, after all. Also, it’s what will allow you to rank high on search engine results. The question is: How can you create content?
Writing articles, publishing blog posts, and updating your website’s content are some of the ways to boost the effectiveness of your SEO. Plus, remember to Incorporate keywords to appear organic and natural so you can increase your SEO ranking in the long run.
Also, consider the benefits of social media marketing as well. Share your content on social media platforms like Facebook and Twitter. Being active on these networking sites will also help you engage more with your customers. Not to mention, creating content assists in establishing credibility by letting you share your expertise and knowledge about the industry.
3. Utilise Print Marketing Materials
Who said magazines and newspapers are dead? Almost everything you see every day is on the Internet these days, but that doesn’t mean you should neglect the effectiveness of traditional marketing, especially print marketing.
For companies such as yours, there’s always room for print marketing in the moving industry. Flyers, brochures, newspapers—all of these are viable marketing materials that can boost brand awareness if you do it right.
Create business cards, publish ads on newspapers, and print flyers to reach your audience offline. Plus, printing these out won’t cost too much. Allocate your budget to print enough ads that will help you reach people of all classes and ages.
4. Deliver Your Messages Via Email
Another traditional strategy is email marketing; it’s a tactic that will help you build trust and strengthen relationships with your customers. Not to mention, it can help boost brand awareness to those who need your expertise.
Building a list of subscribers can also generate more leads for your business. Choose an email service and target your customers. Once you’re ready, create short and sweet messages that your audience will appreciate. Remember to share some of your content as well to increase your web presence.
Kickstart Your Campaign Today
Even with these mentioned tips, you’ll need all the help you can get. Consider getting in touch with our SEO company in Singapore! Contact OOm at +65 6391 0930 if you want to request our digital marketing services.