Most parents want their children to have good grades in school. One of the ways to help children excel in school is by enrolling them in tuition centres. In doing so, students can prepare for their examinations and improve on academically.
However, one question remains: How can children find the fun in “learning” during a COVID-19 pandemic? It is a question that tuition centres must answer to encourage parents to enrol their children. Fears of isolation and uncertainty are still prevalent, so it is essential to prove that tuition is safe and costworthy..
In that case, you can promote your tuition centres through various digital marketing channels, such as social media, websites, emails, and many more. Digital marketing is crucial for businesses in Singapore during the COVID-19 pandemic, considering how it allows you to connect with customers online in many ways.
When it comes to digital marketing, there are three effective ways to promote your tuition centre: search engine optimisation (SEO), content marketing, and social media marketing in Singapore.
HOW TO MARKET YOUR TUITION CENTRE?
1. SEO SERVICES
One of the primary goals of digital marketing is expanding your online presence. To do so, you can rely on SEO services that will improve your site’s search engine rankings and web visibility.
Having an SEO-friendly website is essential for tuition centres. Your website should provide customers with enough information about your institution, mainly its educational services, curricula, experience, achievements, and tutors.
With SEO, you can optimise your website to attract more visitors and potential customers. Here are some effective SEO strategies to drive more traffic to your website.
- Keyword Research. SEO begins with keyword research, a tactic that requires you to identify valuable and relevant keywords you could use for your website content. You can use tools like Google Keyword Planner to find new keywords and boost traffic.
- Digital Content Creation. Once you have identified the right keywords for your website, use them when optimising various parts of your website, such as your meta titles, meta descriptions, images, URLs, and content. Doing so should help your website gain more traffic and appear higher on relevant search engine results pages (SERPs).
- Mobile SEO. There is a high chance that your customers will visit your website while using a mobile phone. In that case, you need to optimise your website for mobile devices to improve its rankings and provide website visitors with an exceptional user experience. You can improve your website speed and use responsive web design to make your site mobile-friendly.
Optimise your website for SEO regularly to expand your reach. In the long run, your hard work will result in more potential customers visiting your website. Try choosing the right SEO service depending on your tuition centre’s goals and needs..
2. CONTENT MARKETING
As mentioned earlier, digital content creation is a part of SEO that focuses on creating website content. This strategy also translates into content marketing, a widely used technique in Singapore that pairs well with SEO services.
Content marketing is all about creating high-quality content to provide your target audience with valuable information and establish long-term relationships with customers. It is essential for tuition centres because content marketing helps in establishing credibility. How so?
For starters, you can build your tuition centre’s online reputation by creating quality content for your website consistently. For instance, you could create a blog and upload some interesting articles about your tuition programmes, curricula, and trending topics.
3. SOCIAL MEDIA MARKETING
Try to expand your online reach by using social media as your digital marketing platform. With social media marketing, you have a wide range of opportunities to promote your tuition centre:
- Upload photos and videos
- Communicate with your followers
- Advertise your services
- Share blog posts
Social media is an excellent place for promoting your tuition centre. For instance, Facebook has around 4.88 billion users in Singapore. The age groups range from young to elderly adults, some of which might be parents interested in enrolling their children.
Also, you can raise brand awareness through paid advertising on social media. Try boosting your paid ads to reach a specific audience on social networking sites like Facebook. Doing so will help your social media page engage with the right audience for your tuition centre.
You can still rely on tried-and-tested techniques such as email marketing or word-of-mouth advertising. But with SEO and SEM to guide your way, you’ll have an even better shot at gathering more customers! It might take a long time before you see a lot of children joining your institution, but the wait is worth it once your plans are put into play.
For more digital marketing tips, get in touch with our SEO company in Singapore! Contact OOm at +65 6391 0930.