Pinterest is the go-to destination for discovering new ideas. Here at Pinterest, Internet users flock together to exchange recipes, tips, quotes, and many other things.
However, Pinterest is more than just a visual search engine. Besides uploading high-quality photos, infographics, artworks, and inspirational messages, you can use Pinterest to promote your brand.
When using Pinterest for social media marketing, you can attract a niche audience by targeting users searching for information, ideas, and products related to your business. Fortunately, Pinterest offers a wide range of features, and Pinterest boards are one of them.
What Are Pinterest Boards?
Boards are a collection of all your Pins on Pinterest. You can organize them in any way you want to help people easily browse through your profile. Start by compiling a list of your Pins, and arrange them in order of relevance.
Afterwards, give each board individual names to summarize the gist of the content. People will know what your boards are all about once you enter clear and concise titles or headlines for each one.
The purpose of creating boards is to organize your Pinterest profile and make it more appealing to users. Not to mention, people will have a much more convenient time exploring your Pinterest profile if it is clutter-free.
However, Pinterest boards are more helpful than you think. Besides cleaning up your feed and profile, you can create boards to attract potential customers, build your reputation, and improve your overall first impression for first-time visitors on your Pinterest profile.
There a few factors to consider when creating Pinterest boards:
All of these factors play a significant role in helping you reach your audience on Pinterest. Let’s see how you can integrate these elements into your social media marketing strategy on Pinterest.
How To Optimize Your Pinterest Boards
1. Compile Related Pins
The goal of organizing your boards is to compile similar Pins to help people wander around your Pinterest profile with ease. However, that’s just the beginning. To optimize your boards for digital marketing, you need to analyze the content of each Pin.
Your Pins are the most vital elements of each Pinterest board. You can create or select similar Pins, but you have to be 100% sure they fit into their category of your choice.
For instance, picture yourself as a furniture designer and seller. Your best-selling product is a high-quality coffee table. You compile all pictures of your coffee table and put them in a Pinterest board of the same category called “Best-Selling Coffee Table. However, you spot another photo of your coffee table, but the main subject is a plant vase, a different product altogether.
The question is, should you include the photo of the plant vase in your category titled “Best-Selling Coffee Table”? No, and for two reasons:
- It’s better to put the photo of the plant vase in a separate category.
- The subject of the photo is the plant vase. The picture may not showcase the best qualities of your coffee table.
Analyze the content of each Pin to know which ones are worth compiling together in one category. It will allow Pinterest users to choose any Pin and browse through similar items or ideas in just one list.
2. Select Relevant Categories
Remember, people use Pinterest to search for new ideas based on the most relevant trends. Pinterest’s algorithms heavily rely on the current and most popular trends, so select a category that will allow your boards to become more searchable on Pinterest.
If you already have a ton of Pinterest boards, try experimenting with your Pins and establish new categories depending on the latest trends. You can edit your categories anytime, so be on the lookout for the most popular trends as of now.
3. Write Compelling Titles And Descriptions
Captivating pictures are the focal point of your Pins, which is not surprising since first impressions last long. However, titles and descriptions are also a vital part of your Pins. You have to use relevant keywords to make your Pins more visible on Pinterest’s search engine.
When writing titles and descriptions for your boards, remember to use relevant keywords. Doing so should allow more Pinterest users to reach your boards. Also, try to be creative by writing high-quality descriptions about your products or services to make your boards more compelling.
Unravel the potential of Pinterest for your business. Utilizing Pinterest for social media marketing is an excellent way to engage with your target audience and reach more customers. Use the most out of Pinterest by creating high-quality content for your ads and images.
If you need help managing your social media marketing campaign, feel free to contact a digital marketing agency.
Contact our SEO agency in Singapore at 6391-0930 to know more about social media marketing.