Aug 10 2020
Carousell may be the perfect marketplace for consumers, but did you know that it is also an excellent online store for companies and businesses?
As part of the top online stores in Asia, Carousell has been providing consumers with user-friendly features for selling and buying products. As such, it is no wonder why Carousell is receiving a lot of positive reviews up to this day.
Think of Carousell as an online flea market. Here, you will find a variety of goodies, both new and secondhand. Even though the Carousell user base mostly consists of ordinary people selling used products, legitimate sellers of branded merchandise could use the said online store as their go-to marketplace.
If you plan to sell your merchandise on Carousell, you need to consider what your potential buyers would think of you as a seller. After all, credibility is a vital factor for selling products on any online store. Without a credible reputation, you will have a hard time trying to earn the customers’ trust.
Fortunately, Carousell has an extensive list of features that are easy to use. Although the competition is fierce, your products can stand out if you know how to market them the right way.
Carousell may be the perfect digital marketing platform for your business! Check out these tips on how to promote your products on Carousell.
5 Tips For Promoting Your Products On Carousell
1. Post High-Quality Photos
High-quality photos are probably the most vital part of your products on online stores like Carousell. Without quality photos, your products will lack credibility, making it harder for potential buyers to trust you. If that’s the case, use a trust phone or camera to capture excellent images of your merchandise.
Set your products apart from your competitors by capturing original images of your products. Avoid using stock photos as it could fail to add a sense of credibility to your products. Instead, try to use unique images for each of your products to make them more believable and trustworthy.
An abundant set of high-quality photos can be the deciding factor whether or not the customer will buy your product. Make sure your merchandise is the focus of your images by decluttering the background and using well-lit lighting. Also, try posting at least three or more photos so customers can have a better look at your product from different angles.
2. Optimise Your Listings For SEO
Your products’ photos are the key to attracting customers. However, to make sure your merchandise is searchable on Carousell, you need to optimise your producing listings for search engine optimisation (SEO).
SEO is a fundamental part of digital marketing, which is why you should prioritise it when promoting your products on Carousell. To do so, ensure your products have a high SEO ranking by using relevant keywords.
Start your SEO campaign on Carousell with keyword research. Doing so will help you discover relevant keywords that you can use to optimise your product listings for SEO. After finding out the ideal keywords for products, use them in your titles, descriptions, and profile page.
3. Engage With Potential Buyers
Depending on the popularity of your products, expect a few potential buyers to message you. Respond to them as quickly as possible so you can provide them with valuable information regarding your products.
On the other hand, if you do not respond on time, you may lose a potential buyer, which is why it is crucial to stay active on Carousell. Not responding to your customers could discourage them from buying your products. As a result, they will look for other sellers instead.
4. Promote Your Products Elsewhere
Expand your digital marketing campaign on other platforms besides Carousell to raise awareness and get more exposure. Promote your products on other digital platforms like social media, the perfect place for marketing.
For instance, you could start a social media marketing campaign on Facebook to attract more customers. Facebook is an excellent starting point for marketing since it is the leading social media app around the world. Your products could reach hundreds of potential buyers if you promote your merchandise on Facebook.
5. Consider Different Payment Options
Your customers are more likely to buy your product if you offer them different payment options. A variety of payment options should give your customers the benefit of convenience since online transactions can sometimes be complicated.
Whether a buyer wants to pay for your products in person or through online means, give them different options to make it more convenient.
Carousell may not be the perfect digital marketing platform, but when it comes to e-commerce, it is one of the best in Asia. Promote your products on other platforms so your merchandise can gain leads on Carousell!
If you need help marketing your online business, consider working with our digital marketing agency in Singapore! Contact OOm at 6391-0930 for more details.