Apr 22 2019

The Balance between SEO and Great Content

Posted by Aj Aviado , , ,

Over specializing or concentrating only on one portion of a digital optimization approach is one of the easiest ways to sabotage the route of your campaign.

Search engine optimisation is not made up of only one thing. This marketing process involves a few more variables in order for it to run correctly.

Technical SEO and everything that’s involved in it is indeed very important. Smooth and fast loading speed for both mobile and desktop, good old design for all of the graphics and pages for separate parts of the site. But all of that wouldn’t mean anything if there isn’t a single strand of quality content in it.

There are a multitude of elements in SEO where content is pretty much needed. Sitemap taggings for example.

If written by robots, these things will be too clunky for human viewers to appreciate or even be attracted to in the first place.

Content however can survive all on its own out there on the open web. Google’s focus is reserved for collecting and organising content that’s all out there to serve to people. In order to optimise your website today, you will only have two ways to go about it. One is to have a really specific type of service and therefore niche, or you try to handle content properly with SEO.

For internal combustion engines, there are a few elements that need to mix in order for the machine to fire. Fuel, fire and air. Without one of these things, the whole thing wouldn’t run. But, too much of one thing will either flood the cylinders or completely just stall the engine. The same goes with SEO and Content. Content today for Google is the fuel. It’s already readily available in a way. However, for it to be useful (for big businesses and corporations anyway), you will need things that can process it to make it ignite. That is where SEO or even SEM comes in. SEO can be both the fire and air here.

It “ignites” the content, makes it useful for a specific task (or in this case for a particular website or service) and gives it “air” to help keep the fire burning. Too much of both stifles content and renders it useless.

SEO’s that are able to write well enough to be able to do or balance these two different things have the best edge today. So if you are looking for an agency that employs these kinds of SEO’s you are one step closer to achieving your most desired outcomes when it comes to online visibility.
The key take away here is that there should be a balance between the control and usage of content and how much control is needed from SEO. It sounds easy, but this actually is a delicate process that few professionals can perform.

Remember that if search engine traffic is your only goal, your results will probably suffer. There’s no other way around it. So, in order to please both the search engines and web searchers and returning visitors, you shouldn’t just make content that’s made to rank and get clicks, but doesn’t provide any sort of deep value to the search engine user.

And “thin content” doesn’t necessarily just mean short blocks of words. And this also doesn’t mean you should just ramble for 700 words. Content needs to be full of information that’s actually useful.

Combined, SEO and Content can be a very powerful combination. Here are a few types of SEO content that’s essential today.


Product Pages

These are basically the most basic bread and butter of e-commerce sites. Keep in mind that a good product page can serve as both SEO content and an SEM of PPC landing page.

Blog Posts

Having a blog is one of the easiest ways to create a regular stream of SEO content. Basically, blog posts are very engaging and more likely to attract people and therefore links than product pages. Having and creating blogs is also a great way to build authority for your site and therefore your business.

Videos

Depending on what type of business you are running, videos can be an absolutely great way to attract and reach a particular audience.

 

Infographics

These images contain a lot of information on a single subject. These types of content can collect loads of page views and links. Remember however, that so much of the content is embedded in the image and are therefore not readable for search engine crawlers. At this point, it is very important to carefully optimize the rest of the page.


SEO content is easy to handle. What you will need to remember is that you should redefine how you see both of these elements in your mind.


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