Running an online business is not as easy as it looks. Besides building your e-commerce website in Singapore, you also have to consider how customers can reach your online store in the first place. Because of this, you probably have to implement various digital marketing strategies, such as search engine optimisation and social media management, to drive traffic to your e-commerce website.
Regardless of the challenges of running an e-commerce website, there are valid reasons why some businesses prefer owning a website to enlisting in marketplaces. For one, it is an excellent opportunity for the business to showcase its brand and set itself apart from its competitors. Your e-commerce website in Singapore also boosts your brand’s credibility and leaves an impression to people that you are a legitimate business. These things are crucial in growing your business and making your digital entity reachable to the audience.
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Why Is Owning A Website For E-commerce Business In Singapore Vital?
The retail environment is increasingly changing, and in the past two years, the world has seen one of the most significant changes in the industry: online shopping.
The COVID-19 global pandemic has played a key role in people’s adoption of online shopping, and it caused the e-commerce industry in Singapore to flourish.
Businesses have two primary options when joining the e-commerce landscape: self-manage their own brand website (brand.com) or join e-commerce platforms.
Here are the importances of owning your own brand website in Singapore:
1. Promising Growth For Brand Websites
According to a study, out of 3,600 shoppers interviewed from three different markets, 55% of this population used brand websites throughout their paths to purchase journeys. Online shoppers also expressed their desire to continue using brand websites in the future. It only means that brand websites are one of the most valuable e-commerce channels for online shoppers.
Businesses can take advantage of this promising growth by investing in their brand website with the help of an e-commerce website builder in Singapore.
2. Immersive brand experience
According to Google, Ipsos and SixthFactor‘s study, 41% of online shoppers say they had an immersive experience with brand websites compared to the marketplace’s 35%.
Marketplace platforms have a standard web design for all the different stores listed on the market place and it is a disadvantage if the brand wants to give an immersive brand experience to the shoppers.
How can brand.com make its brand experience more immersive? Each business has specific guidelines concerning its brand. Besides being consistent with the brand name and recognisable logo, the business must be cohesive with its brand voice, content format, and visual style, including the colours, font, and overall site theme. Many brands create a style guide to maintain consistency in their visual styles. All these factors are crucial in establishing a brand identity that sets the business apart from its competitors and leaves a long-lasting impression on the audience.
Another factor that affects brand experience is the e-commerce website design. Customers favour brand websites that are easy to navigate, have detailed product information, and categorisation features, and have a comparison function. Other features allow users to set the website language they are comfortable with and save their prefered checkout process or payment methods and other preferences. Unfortunately, only brand websites allow this flexibility in e-commerce brand website development and not on marketplace platforms.
The immersive brand experience affects customers’ decision-making and motivation across the purchase journey. Enhanced customer experience could lead to sales. It is why starting an e-commerce web design & development project for the brand website is vital for entrepreneurs.
3. Tapping Non-Buyers and Local Markets
Tapping and connecting with non-buyers, particularly non-English markets, is one of the challenges for brands, but it is achievable by owning an e-commerce website in Singapore.
Many barriers or factors dissuade customers from purchasing a product, and one of them is language. Besides marketing strategies that sustain the brand growth in local markets, language can help the brand connect and communicate with their customer.
For example, if the product information is in the language of the local market, customers will more likely find the product reliable and understandable. Moreover, the brand can communicate its message with the customer more clearly and interact with them proactively, fostering good relationships with non-buyers. Having a language option is a game changer. Not only does the brand become successful in tapping non-buyers, but they also build trust with them.
4. Secures Brand Loyalty
As mentioned in item number two, brand.com offers a better brand experience to the customer. Allowing the customers to surf through the website using the language they are comfortable with, save their preferred payment methods and receive personalised product recommendations enhance brand loyalty.
Moreover, having e-commerce websites allows the brand to communicate and engage with their customers on various platforms, such as email and social media, through informative content, a brand community where customers can share their feedback. The emails can be about seasonal sales, discount codes, ‘thank you emails’, and other freebies.
These combined factors help secure brand loyalty of customers and, more importantly, attract non-buyers. It is difficult for entrepreneurs to achieve these factors; therefore, it is advantageous to have their own brand website with the help of an e-commerce web development agency.
Now that you know why it is vital for entrepreneurs to set up their own e-commerce brand websites for business in Singapore, it is time to discuss the benefits of having one.
Benefits of E-commerce brand website in Singapore
1. Increase in revenue
It is indeed cheaper to set up and maintain a shop on a marketplace platform; however, there are several drawbacks to this. Firstly, competitive pricing. Brands are forced to drop their prices to make them competitive. Otherwise, price-sensitive customers will ignore the brand’s offerings.
Secondly, marketplace platforms have a commission on each product listing. Therefore, brands do not get their entire profit from the products and services.
On the other side of the coin, entrepreneurs must invest money in establishing and maintaining e-commerce web design and development of their brand websites. But the advantage is the brand can dictate the prices and get their profit entirely.
2. User reach
At first glance, entrepreneurs think the marketplace platform’s reach is advantageous. In hindsight, the intense competition offset this reach. Remember, hundreds to thousands of brands compete for this reach and only a fraction may go to your brand’s shop.
As mentioned, brand.com doesn’t have to get head-to-head against these hundreds of brands on the marketplace platform. However, establishing a brand website also means ramping up digital marketing strategies to drive website traffic. These strategies include e-commerce SEO, paid advertisements, content and social media marketing, and more. An e-commerce SEO agency can help you with digital marketing strategies.
Entrepreneurs have limited ability to customise their shop according to their image and branding on marketplace platforms. Therefore, it impedes brand recall and identity.
Through e-commerce website design in Singapore, brands can customise their websites according to their branding. The brands can alter the website interface, produce various content, use signature colours and fonts, and optimise the web browsing experience. All of these factors contribute to brand expression, identity, and recall.
Why Is Web Design And Development Vital For Your E-commerce Business?
Considering how online shopping is in demand these days, your e-commerce website must be user-friendly. From accessible catalogues to fast loading times, each element of your e-commerce website plays a vital role in giving customers the ultimate shopping experience.
Website design and development is key to providing customers with what they exactly want and need. Here are some of the reasons why you should invest in good web design and development in Singapore.
1. Make Your E-commerce Website Mobile-Friendly
In 2022, there were around 5.39 million smartphone users in Singapore, and that does not include other mobile devices, including tablets. For that reason, you must ensure that your e-commerce website is mobile-friendly.
There is a high chance that many of your customers are visiting your online store through smartphones and tablets. The good news is that the goal of web development includes optimising your website for mobile devices. You can improve your website’s performance for mobile users.
For instance, one example of mobile optimisation for e-commerce websites is responsive web design. This strategy focuses on optimising your website and improving its performance to make it render smoothly on any mobile device, regardless of the size and shape of the screen.
2. Convert Website Visitors Into Customers
Most people who visit your website are not guaranteed to buy your products. They may not trust your business yet, or perhaps they only want to see more of your catalogue without purchasing. If that’s the case, then encourage your visitors to make a purchase.
Convert visitors into customers by building a high-quality e-commerce website. Speed up your website, implement a well-designed layout, and use eye-catching images, animations, and videos to make the shopping experience more engaging.
3. Boost Your Search Engine Rankings
Part of web development is SEO, which aims to improve your site’s organic search presence. While e-commerce web design in Singapore focuses on aesthetics, web development is all about your site’s performance and functionality.
By enhancing the technical aspects of your website, you can directly impact your e-commerce SEO rankings in Singapore as well. Aside from mobile optimisation, you can boost your site’s rankings by optimising your images, filenames, alt tags, and alt structure.
4. Make A Good First Impression
If you want to make a brilliant first impression of your online business, there’s no better way than conducting an excellent web design and development strategy.
Whenever someone visits your e-commerce website, you can leave a positive impact on their impression of your business. To do so, ensure that your website looks appealing and improve its loading times. It will positively influence your customers’ perception of your brand, thus increasing their chances of purchasing your products.
5. Increase Sales
Most importantly, web design and development is essential because it helps you increase sales. You can gain your customers’ trust and encourage them to purchase your products.
Eventually, more and more customers will visit your e-commerce website. Continue to provide them with an excellent shopping experience so they can purchase more of your products. In the long run, your hard work will pay off and lead to increased sales.
With the advent of online shopping, entrepreneurs must be quick in adapting to the e-commerce industry. One of the first steps is to establish a brand website. With the PSG e-commerce website development grant rolled out by IMDA to support SMEs, entrepreneurs can now tap onto the grant and set up their own brand website. But it does not end here.
Building a quality website is no easy task, which is why you should consider hiring a web development company in Singapore like OOm. We can help you create a website that is mobile friendly and SEO friendly to boost leads and sales.
Contact OOm today to learn more about web design and development.