It has been over a year now since COVID-19 came into existence, and we have seen how search engine optimisation (SEO) has become more relevant compared to the past years. Many business owners start to realise that digital marketing isn’t an add-on to their company—SEO is now a must. It is a necessity for business-to-business (B2B) marketing.
What Is B2B Marketing?
As its acronym says, it is a digital marketing practise where a company promotes its products and services to another business.
In other words, it is different from business-to-consumer (B2C) digital marketing. Rather than targeting consumers, B2B marketing focuses more on businesses, wholesalers, and retailers.
Besides, the B2B sales funnel is longer and more complex compared to B2C. Before you can even promote your brand to other businesses, you should have a solid reputation and have established yourself as an industry expert.
On the bright side, SEO is effective for all staging processes of the B2B sales funnel. If your business adapts SEO solutions for B2B marketing, you can expect to gain more results such as:
- Drive more organic leads
- Convert visitors to customers.
- Improve sales of your products and services.
Hence, if you plan to use SEO for your business, you can find out and understand its role below.
Why SEO Is More Important Now In B2B Marketing Than Ever Before?
The importance of SEO for B2B marketing grows more as time passes. Since it can raise brand awareness and attract customers, reaching out to specific audiences and building trust is no longer a problem.
To further convince you, here are the reasons why SEO is more important than now in B2B marketing in Singapore now than ever before.
Create Sustainability.
Investing in online ads may seem like a great idea to earn profit and gain more clients, but it can be costly if you rely too heavily on them in the long run. Sooner or later, you would have no other choice but to turn it off to save up the cost.
But that is not the same for SEO. Even though its foundation takes a lot of time and money, you do not have to turn it off as it can last much longer and reap more what you sow than online ads ever.
Cater to a Specific Audience
Another role of B2B marketing is to gain more inbound leads, which helps improve the conversion rate of visitors to customers. Most people think if they try to reach out to a broad market, they could gain more, but this is not the case for all B2B organisations with a niche audience.
You should know that reaching out to a niche audience is challenging and takes a lot of time. But with SEO, you can streamline the process by using the right digital marketing strategy for your company. Just make sure to use the keywords of your products and services correctly so Google can lead your ideal client to your content.
Establish Credibility
Whether big or small, all businesses want to rely on a credible company for their products and services. In that case, produce high-quality, SEO-friendly content so you could build trust and establish your credibility.
Once you create high-quality content for your brand, be sure to share it across different platforms to expand your reach. And since many shops are closing down this pandemic, consider adding “open now” and “near me” to the keywords.
With this local SEO strategy, more people would be able to discover your brand. That means you would be able to get you closer to your target audience.
Build Connections
Most of all, SEO is excellent for building connections with other businesses. Whether producing content for your social media page or website, your output can reach different audiences from various communities.
Once your credibility has been established, your content can reach a wide range of people, mainly other companies or brands. These parties will most likely share your blog posts or articles if they contain valuable information.
Conclusion
Adapting SEO in B2B marketing is an excellent way to stay afloat and relevant not only during the pandemic but at all times. That is why you should know how to use B2B marketing solutions, so you can improve your online presence and improve your brand’s credibility.
If you need expert assistance to improve your SEO strategy and get more traffic to your website, we can help. OOm is a leading SEO agency in Singapore with comprehensive expertise across On-page SEO, Off-page SEO, Technical SEO, International SEO to Local SEO.
If you are an SME in Singapore, you may qualify to receive up to 50% subsidy under the PSG Digital Marketing Grant.
Schedule your free digital strategy consultation with us or learn more about our service.
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
