Feb 19 2020
Your journey to digital marketing consists of two roads: the organic path and the paid path, which is also known as pay-per-click (PPC) marketing. Both of these strategies work hand in hand like peanut butter and jelly! But right now, we’ll focus on what PPC marketing can do for your brand.
In a nutshell, PPC is a marketing model in which you can set up your links on search engine results with no fuss. Sounds plain and simple, but what’s the catch?
The Magic Behind PPC Marketing
In exchange for generating quick and easy clicks to your website, you’ll have you pay every time a user clicks on your link. The goal is to increase brand recognition and boost traffic to your website, both of which are crucial for improving search engine marketing campaigns.
Here’s how PPC marketing works: For example, you manage Nike’s website, and you want to get as many clicks to your website as possible. You use Google Ads and its PPC model, which allows you to post your website’s link on the search engine results pages (SERP). As a result, your link appears on Google’s results pages, but in return, you’ll have to pay for each click.
How much does it cost to pay for each click, you might ask? Well, it depends. The cost-per-click can range from $0.10 to $10, depending on the industry, keyword, monthly searches, and other factors.
Benefits Of PPC Marketing
We already know that a PPC strategy will bring your business in front of Google’s prestigious results page, but how can it help your marketing campaign? Let’s shine a little light on how PPC marketing can benefit your business.
1. Get Quick Results
Unlike organic SEO that involves long-term planning and execution, with PPC marketing, you can obtain on-the-spot results. Your ads will appear on Google’s results page, where customers will see them almost immediately.
2. Increase Brand Awareness
If your audience isn’t aware of your brand, what’s the point? Fortunately, using PPC strategies will bring more exposure to your business. PPC marketing increases online visibility by showing your brand wherever your audience is present.
3. Establish Relevance
It’s not enough to let your audience know that your brand exists. Take it up a notch and let them know what your business is all about! Establish relevance through PPC marketing to find your target audience, show your ads, and reveal why your brand is what they need at the moment.
4. Cost-Effective Marketing
To determine if the price of PPC marketing is worth it or now, don’t look at how much it costs, but rather what you’ll gain in return! You might be concerned about the cost of utilising PPC strategies, but you don’t need a lot of money to make it worth your while. Invest in PPC early on, and you’ll generate enough clicks and leads to see how much your business has improved.
Factors To Consider
Whether or not PPC marketing is worth the price, it all boils down to what you need and how the strategy can help your business. Ultimately, marketing is all about taking risks! With that said, how can you know if the price of PPC is worth it for your business? Here are some reasons you should consider:
1. Get Ahead Of Your Competitors
The competition is fierce, and your rivals can be as vicious as rabid wolves when it comes to taking the top spot on the market. If that’s the case, then perhaps you should consider incorporating PPC services in your campaign. Monitor your competitors and get ahead of them when the time is right by implementing PPC ads.
2. Jumpstart Your Business
For small businesses, it’s no laughing matter to break through the first few months or years of establishing credibility. That’s why using PPC advertising is a great way to jumpstart your business! With immediate results, you can quickly improve your brand awareness as you work your way from there.
3. Improve Your SEO Campaign
When it comes to long-term commitment, nothing helps quite like an effective SEO marketing strategy. But to make things easier for you, you could combine PPC and SEO to enhance your marketing strategy. After all, the two share the same purpose of gaining exposure on search engine results pages.
How To Launch A PPC Campaign?
Organic SEO may be sufficient in the long run, but to boost your online presence in a short period, you can launch a PPC campaign. You could start with these three objectives:
1. Keyword Research
Every excellent plan starts with proper research. In this case, we’ll be prioritizing keywords. Analyze the keywords necessary for your PPC campaign, and make sure to use the right ones. If you target the wrong keywords, you won’t gain conversions as a result.
2. Target Marketing
Targeting the right audience is an understatement. Your target audience will be the lifeblood that provides your business with sustainability! Make sure you’ll send the message to the right people by considering their demographics, including:
3. Social Media Marketing
Nowadays, utilizing PPC strategies work best when incorporated with social media marketing. It will be much easier for you to reach your target audience on social media. Plus, you’ll deliver your content more quickly without any complications along the way.
Fusing PPC and SEO together sounds like a match made in heaven, but remember to consider other aspects of digital marketing, like local SEO and content creation. Consider using Google Ads (formerly known as Google Adwords) if you want your business to grow with the help of PPC marketing.
Interested in improving your website’s SEO through PPC means? Contact our SEO company in Singapore at +65 6391 0930 to find out how we can help your marketing campaign!