Marketing your brand is like playing poker; you need to play with the hand you’re dealt with, and luckily come with a conclusion that will give you the most money. But what if you can take out a wild card to win the game in an instant? Here is when pay-per-click (PPC) marketing comes into play.


PPC marketing is a search engine marketing (SEM) strategy in which you’ll pay every time a user clicks on your link. While that may seem expensive, the results at the end of your SEM campaign are worth the wait! As a matter of fact, you don’t even have to wait at all since you’ll buy your way to increase your search engine rankings. Once you’ve established your PPC ad on search engines like Google, anyone searching for keywords related to your business can see it on the front page.


Overall, taking the PPC approach in increasing your rankings is the most effective way to reach your target market and boost online visibility immediately. However, while the strategy seems excellent when it’s read on paper, it’s not a pay-to-win method that will give you what you need to gain an advantage over your competitors.


With that said, you should take a look at some of the misconceptions regarding PPC marketing so you can incorporate it in your campaign with ease. Here are some of the myths about PPC marketing.



PPC Marketing: Myths And Misconceptions


1. Taking The #1 Spot Is Your Ideal Goal

It’s probably every marketer’s goal to get the number one spot on Google’s first results page. It’s like hitting the jackpot, or winning a championship after years of training! But on the downside, staying in front on the first page of search engines doesn’t necessarily mean you’ve won the lottery.


Being number one on Google means you have maximum exposure and visibility, but that’s not always the case if you’re going to invest in PPC marketing. You’ll get maximum visibility and increase brand awareness, but at what cost? In the long run, you might spend a lot of money to stay in the number one spot with little to no conversions at all.


Case in point, achieving Google’s number one spot is great for gaining exposure, but not for making conversions. Experiment with your PPC ads and stick to your budget to discover which method works best for your SEM campaign.


2. PPC Marketing Is Expensive

Some startup marketers are afraid of utilising PPC ads since it’s costly, and it is—but not all the time!


The cost of PPC marketing will depend on how you’ll experiment with your ads and how much you’re willing to spend. Sometimes it’s expensive, and sometimes it isn’t. Plus, PPC marketing is like a trial and error method in which you have to take your chances until you get it right.


In short, you have to be flexible when managing your paid search campaign so you can set a monthly budget. If you’re receiving profitable results, that means your PPC campaign isn’t expensive after all!


3. PPC Is A Guaranteed Win For Your Campaign

Are you aware of the controversy surrounding pay-to-win games that allow players to gain a significant advantage over others by purchasing in-game items? With PPC, the misconception is almost the same. Some people perceive the strategy as a form of cheating, or that it’s the easiest way to increase rankings. But in reality, that’s far from the truth!


Managing your paid search campaign isn’t exclusive to just paying for your ads. The success of your campaign will depend on your ads and how far they’ll reach and influence your target audience. After all, your ads may appear on your target market’s front page, but that doesn’t mean they’ll immediately click on your links. You need to build a strong relationship with your customers to gain their trust and ensure the success of your PPC ads.



4. Your Paid Search Campaign Will Affect Your SEO Ranking

Scared that your SEM ranking will interrupt your organic search engine optimization (SEO) ranking? Don’t worry; utilising PPC ads won’t affect your organic SEO at all.


Your paid search ads will only generate traffic to your SEM ranking. In fact, both your SEM and SEO ranking should work hand in hand like peanut butter and jelly to remain relevant and increase visibility on search engines!


5. Using Many Keywords Is A Recipe For Success

Another common misconception among some marketers is that incorporating as many keywords as possible is guaranteed to give you results. Unfortunately, these results will only negate the effects of your ads and make you waste money faster than the speed of light.


Instead, you should put keywords in your content that sounds natural and organic, not just for the sake of obtaining traffic. Doing so should help you get clicks and conversions. Plus, you’ll understand your audience more and predict which keywords work best for them!





Incorporating PPC marketing in your campaign should help you gain the upper hand that you need to increase brand awareness. Consider managing a paid search campaign so you can boost your rankings in the best possible way!


For more digital marketing tips, get in touch with our SEO company in Singapore. Contact OOM at +65 6391 0930 to know more about SEO and SEM!

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