Understanding the Language of Users: How to use Semantic Search for SEO

Dec 11 2019

Understanding The Language Of Users: How To Use Semantic Search For SEO

Written by Lou Valenzuela

Since today is marked by our extreme reliance on digital processes, it is only right that those who work to make it a better would step up and make the experience even better. It kind of seems that life without the Internet is almost unimaginable because we do most of our work on the Internet. Looking up information and even connecting with other people. With the Internet, different parts of the world are bridged up together.

Search engines like Google are stepping up their game to make these platforms more holistic and users’ experience more optimised. While this has been good for users, it can quite be challenging for SEO strategists. Before, some strategists pull stunts to optimise pages, but are only aimed at search engines and not users. Because of this, these search engines do a lot of updates, improvements, and other necessary processes to make it more user-friendly. One of these processes is using semantic search. It can be a bit tricky but today, we’re going to share with you how you can use it to your advantage.



What Is Semantic Search?

Suppose a user searches a string of words. Every word must mean a lot of things, especially given how vast the digital space is. With this, the search results might bring the user to everything that is related to the string of words. Now, how would Google know the exact thing that the user is asking for? Simple: Semantics. Semantic search, by knowing the users’ search intent, query context, and the relationship between those words, works to understand the human language. This makes every search as accurate as it can.



How To Use Semantic Search for SEO

This might sound complicated, but it’s really manageable. Here are some of the things that you can do:


1. Do Keywords Research

For starters, just like what we usually do, you would do keywords research. Choose a reliable tool that can help you in researching keywords. Once you have decided on a topic that you think the search engine will pool people to your website, you can already start from there. When doing keyword research, you can look for the broad terms and for the expanded terms. By these groupings, you can determine which keywords are the ones that are used frequently on the search engine.


Once you have done this, constructing the right content will have to follow. By doing this, you have to remember semantic SEO. This concerns the problem that you are referring to and how you are going to solve it with the content you are about to put up. There might also be additional problems that the user will be facing.


2. Extract Semantic SEO From Google

By studying semantic search on Google, where else would you go other than to Google, itself? Another way that you can use semantic search to rank higher in SEO is to get information from Google by looking up the keywords that you are going to use. As you search those keywords, keep in mind the things that you see. The results you see on the SERPs will give you meaningful information about the right semantics of your keywords. You can also see from the “searches related to” section more of the things related to your keywords. Once you have figured all of these out, you can create a skeleton for informative and relevant content.


3. Writing Content With Semantic SEO

Now, as for the writing, you can go back first to the reason as to why the users did the search in the first place. Semantics SEO points out the deeper meaning of why someone is even searching for content. By strategically placing those points, you get to arrive at relevant content that people will genuinely read, share, and engage with. Like what has been said, you can have an idea of the semantic SEO once you’ve checked it all out, yourself on Google. Once you have hit the actual needs of the users, you can even sustain a good amount of organic search. You can even ask yourself about the position of the user upon making the search.


4. Aim For Featured Snippets

Considering semantic SEO with your content creation can even help you land on Google’s Featured Snippet. The SERPs that you have extracted can give you a good direction towards this. You may not reach page one, but going for the People also ask option can also earn you traffic. Check this article out to know more about the “People also ask” option.


Now that you know how to create a more relevant content based on Google’s semantic search, content creation will now be easier because it is grounded on what the users’ are looking for. With this, you would still need a reliable SEO company in Singapore.

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