In the marketing industry, everything revolves around content distribution. Publish poor content, and you’ll receive poor reviews as a result. But what if the content itself isn’t the problem? Sometimes, the problem is how it’s being delivered.
How will you know if your content marketing strategy in Singapore is effective? The answer is simple. Check how you’re reaching your target audience first. If your brand is not doing so well in terms of content marketing, then try to create and distribute your content strategically.
It’s 2021, and the competition is getting more challenging each day. Now is the time to adapt to the changing times and reveal a few hidden tricks up your sleeve. Refresh your mind and learn how to market your content! Here are a few different content marketing strategies you should consider.
4 Effective Content Marketing Strategies In 2021
1. Video Streaming
With the COVID-19 still lurking around, meeting people in person is still not advisable. As much as possible, it is still better to conduct live meetings online. Because of this, many brands have been streaming live videos to engage with their target audience and generate leads.
LEARN MORE: 7 Types Of Video Content For Marketing
Perhaps you could do the same and host a virtual event to attract viewers. By streaming video content on social media, you can connect with influencers and potential customers who want to learn more about your expertise in your respective industry.
Your virtual event should discuss topics and trends related to your business that consumers might find interesting. Anyone interested in your live video could join, allowing them to gain more information about relevant subject matters. In the process, you also have the opportunity to establish your reputation as an industry expert or leader.
Remarketing is a method of delivering ads to users who have previously visited your website. It’s a clever and cost-effective strategy since you’ll utilise existing customer data in the simplest way possible.
You might think retargeting and remarketing are the same thing, but they’re not. However, both are excellent tools for content marketing, so what is the difference?
Retargeting is advertising to consumers based on previous Internet actions, while remarketing refers to delivering content to the same consumer. The latter is effective because it benefits both the audience and the business. The consumer will see more personalised ads, while you can expect an increase in revenue thanks to a high return on investment (ROI).
Picture yourself as the average consumer. You’re having dinner at your favourite pizza parlour as you order a cheese pizza. The next time you visit the restaurant, you’re offered the same cheese pizza without asking.
This scenario is the same with remarketing. If you visit a website, you’ll likely receive related ads and promos. From a business perspective, you’ll advertise to people who are already familiar with your brand.
LEARN MORE: How To Create A Successful Remarketing Campaign?
Remarketing is subtle, effective, and a win-win for both the consumer and the business. Incorporate this strategy to target consumers and give them a gentle nudge. This way, you’ll low-key remind them that your brand is the solution to their problems.
3. Email Marketing
Creating quality content is not enough to connect with your target audience. You also have to distribute your content correctly to reach your customers.
Besides social media, one good way to deliver your content is through email marketing. You can get up close and personal with your qualified leads by sending emails that contain various forms of content, such as blogs, articles, infographics, and even videos.
When sending emails, remember to personalise your content to give your customers what they exactly want. To do so, you can start by mentioning your customer’s name first. Also, instead of promoting your products or services, focus on explaining their benefits for consumers.
Up to this day, blogging remains one of the most effective content marketing strategies out there. Having a well-planned blog strategy is essential for gaining consistent leads and growing an audience.
Blogging is more than just writing articles daily, weekly, or monthly. If you already have a blog, then try to repurpose old content. Update already-published blog posts by adding new internal links and replace outdated information if necessary.
Most importantly, make sure your blogs are SEO-friendly. Use relevant keywords that your customers are more likely to use when entering terms and phrases into search engines like Google. You can use keywords for your blog’s title tags and meta descriptions, too.
Understanding the target audience is also key to successful content distribution. Find out who will benefit from your content the most, then research which platform where your customers are most active. Evaluate to see if your distribution plan is a success. If so, then repeat the same if necessary.
The secret to successful content marketing may not solely depend on quality content; it’s also how you market it. Remember this after you create high-quality content! This way, you’ll reach the right audience in no time.
If you want to achieve the best results for your brand online, get in touch with a content marketing agency like OOm. Contact OOm at +65 6391 0930 to know more about our SEO services in Singapore.