Did you know that 50% of people who click on ads have a high chance of making a purchase? You can increase your sales simply by investing in search engine marketing (SEM) strategies like pay-per-click (PPC) advertising.
When it comes to PPC advertising, Google Ads is one of the best platforms out there. You can create a Google Ads account to display advertisements and product listings to web users. Google Ads uses a PPC model, which means you must pay whenever someone clicks on your ad.
While Google Ads is straightforward, its complex features can be overwhelming and confusing for new advertisers. It might even take weeks before you fully understand the fundamentals of Google Ads, even if you learn under the guidance of a Google Ads expert.
In that case, try hiring a Google Ads management agency.
You can outsource your Google Ads management services to an agency that shall handle your PPC advertising campaign. That way, you can skip the complicated process of managing your paid ads by yourself and pay for a trusted agency to guide you.
But before you hire just any Google Ads management agency, you also need to consider choosing the right agency for your business, depending on your goals, objectives, direction, and other essential factors.
Here’s how you can choose the right Google Ads management agency.
4 TIPS FOR CHOOSING THE RIGHT GOOGLE ADS MANAGEMENT AGENCY
1. DEFINE YOUR GOALS
Before hiring a Google Ads management agency, the first thing you should do is define concrete goals that will help guide your way to success. Doing so is also essential because Google Ads has a specific list of objectives that you need to pick.
Ultimately, Google Ads management agencies pay attention to their clients’ goals to determine if they can meet their desired outcomes. Because of this, you must create a list of objectives that could consist of the following:
- Receive more calls
- Drive more traffic to your website
- Raise brand awareness
- Generate leads
In the end, most of these objectives lead to the ultimate goal of using Google Ads: to boost sales. Choose an agency that is guaranteed to meet your needs based on their expertise and knowledge.
2. CHOOSE A GOOGLE PREMIER PARTNER
A trusted Google Ads management agency must also be a Google Premier Partner. Google Premier Partners are top agencies that have proven their expertise in online advertising. These agencies have also passed all of Google’s requirements, which is not an easy task.
If you want the best of the best, then Google Premier Partners are your perfect choice. Not only will you be working with certified professionals, but they can make sure your business is following the best PPC advertising practices for Google Ads management.
Lastly, Google Premier Partners specialise in the following areas:
- Search Ads
- Mobile Ads
- Video Ads
- Display Ads
Google Premier Partner is no doubt a good choice for your business. If you want to learn more about the benefits of working with a Google Premier Partner, check out this blog post.
3. MAKE SURE THE AGENCY IS TRANSPARENT
When it comes to outsourcing your Google Ads management services, transparency is one of the essential factors you should consider. Google already requires agencies to be transparent with clients, but that may not be the case for some unreliable advertisers in the industry.
The good news is that being transparent is one of the requirements for Google Premier Partners. By hiring a Google Premier Partner, you can rest assured that all of your advertising campaign’s progress is within your control. Your Google Ads management agency should show you the amount of time, money, and effort spent on your campaign whenever necessary.
4. CONSIDER THE AGENCY’S METHODOLOGY
Most importantly, when choosing a trusted Google Ads management agency, you should ensure that they follow a tried-and-tested methodology with a proven track record.
The agency should tell you how their strategy works, everything from using keywords, creating ads, and setting up a budget plan, to making necessary adjustments on the go. Your hired agency must also be ready to give you updates, complete with full details, figures, and statistics, whenever possible.
Your journey to success starts with the simple process of knowing the Google Ads management agency, inside and out. Learn more about the agency by meeting them in person or via video conference. From there, you can ask all of the essential questions that will help you get a glimpse of the agency’s expertise and other qualities.
OOm is a Google Premier Partner that can help you manage a successful Google Ads campaign. Contact us today to learn more about Google Ads management.