5 Effective Social Media Marketing Strategies For An E-Commerce Website

With the continuous growth of social media users, businesses should take advantage of social media platforms by implementing effective marketing strategies to direct traffic and earn more sales. This article contains five effective strategies that e-commerce website owners can use to help their business grow, raise brand awareness and strengthen their online presence: Try Facebook live shopping feature, optimise social media platforms with the view shop feature, place social media sharing buttons on e-commerce websites, including social reviews, and interact with followers.

Social media platforms have come a long way to become the most powerful marketing tool for businesses. Sprout Social has found out that 1 in 3 consumers use social media to discover new products or services from e-commerce businesses. 


With the growing number of social media users worldwide, optimising your social media marketing strategies for your e-commerce website is the only way to reach out to more customers and increase your sales. 


Here are some effective social media marketing strategies you can use for your e-commerce website and help your business grow.

5 Effective Social Media Marketing Strategies For An E-Commerce Website


1. Try Facebook Live Shopping Feature

Even though posting digital content creation such as infographics on social media platforms is a good idea, it lacks customer engagement. After looking at social media marketing campaigns, most potential customers will skim through and move on to the next social media post on their newsfeed. 


In that case, consider using a live shopping feature on Facebook. It is a tool that allows e-commerce businesses to live stream their products and persuade customers to purchase in real-time. To order, customers only have to click on the product displayed on the stream to add it to their shopping cart.


Live Shopping Feature On Facebook

Facebook Live Shopping


Think of the Facebook Live Shopping feature as a home shopping network that used to be exclusive on TV but is now on social media linked to your e-commerce website. 


2. Optimise Social Media Platforms With View Shop Feature

An average user spends 147 minutes on social media browsing and watching random online videos. During that duration, there will be a time when they will check out the business page of a brand and browse its social media marketing campaigns.


However, before scrolling down the screen, the first thing social media users will see are the profile picture, page banner, and call-to-action buttons. The buttons are highlighted on the business page’s profile to encourage the user to click on them, 


In this case, Ink Meets Paper optimises their Facebook business page by using the view shop feature.

Example Of View Shop Feature On Facebook


After clicking on the view shop button, the user will get directed to Ink Meets Paper’s Facebook marketplace page.


Example Of View Shop Feature On Facebook 2

When a user clicks on one of the featured items displayed on the Facebook marketplace page, they will get directed to the product page.  To learn more about the product of their choice, the user can go to the e-commerce website by clicking on the ‘view on website button’. 


Example Of View Shop Feature On Facebook 3


3. Place Social Media Sharing Buttons On An E-Commerce Website

Adding social media sharing buttons on an e-commerce website helps attract new customers. When your website visitors find your blog article interesting enough, they can share the content on their newsfeed. 


Here is an example of social media sharing buttons from UNIQLO. This clothing brand adds Twitter and Facebook buttons so visitors can share their website on social media. 


Social Media Share Buttons

4. Include Social Reviews

Even though most online experience begins on search engines, more than half of the world uses social media to learn more about a brand and their products. Instead of posting a promotional campaign highlighting your unique selling points, let your customers do it for you. There is more credibility when customers share about their experience with your brand and products.


Social Media Reviews


Consider including a social review feature on your business page and let your customers leave their feedback about how good your products and customer services are. Doing so will also convince other potential customers to try your e-commerce and purchase from your website. 


5. Interact With Followers

Interact, connect, and communicate with your followers by answering their concerns in the comment sections. Replying to and solving their inquiry is like hitting two birds with one stone. 


Other potential customers who will see your replies will know how good your customer service is. This social media marketing strategy will nudge them to consider checking out the products or services on your e-commerce website.

Need Help To Take Your Social Media Marketing Strategies For Your E-Commerce Website To The Next Level?

The success of your e-commerce website depends on your choice and the strategies you will implement. Get professional help from a social media marketing agency if you need help to take your social media marketing strategy to the next level. You also have to keep yourself updated with the latest social media trends to create more engaging and relevant content. 


Contact OOm at +65 6391 0930 or leave a message on our website if you are interested in our social media management in Singapore.