2015 was the year when the SEO landscape changed forever. Google updated its search engine algorithms to affect mobile search queries, encouraging websites to become “mobile-friendly” as a result.
Optimizing your website for mobile phones is essential for SEO since it improves your web visibility for all devices, not just computers. When people visit your website from a mobile phone, they can explore each web page and enjoy the benefits of a mobile-friendly digital experience.
Mobile SEO is vital for ranking higher on search engines, no doubt. However, for your website to become well-optimized for mobile phones, you need to be mindful of the many essential factors that will affect your SEO strategies, including web design.
Whether it is your first time or you are an experienced SEO specialist, you may encounter a few challenges when it comes to optimizing for mobile phones and tablets. Check out these five mistakes could affect your mobile SEO.
5 Mistakes Affecting Mobile SEO
1. Small Or Illegible Font Size
When exploring the Internet, devices such as computers, mobile phones, and tablets have different aspect ratios and sizes. Since the goal of mobile SEO is to cater your website to all smartphones and other devices, you need to use the right font size to ensure the content is readable for users.
Web design is essential for mobile SEO since it affects your layout, performance, loading speed, and most importantly, user-experience, including typography for improving readability.
Unfortunately, one common mistake when optimizing your website for mobile SEO is not to adjust the font size of your content. Your website could look spectacular, but it will benefit your SEO if visitors cannot read the texts.
When designing your website for mobile phones, make sure the texts are readable from all devices, including smartphones and tablets. Visit your website while using a mobile phone to inspect the font size and see if you can read the texts without any problems.
2. Slow Loading Times
Poor-quality website performance is not just bad for mobile phones but SEO overall. If your site is taking too long to load, visitors will not be patient enough to wait. Instead, it discourages them from exploring your website altogether.
The purpose of using a phone is to accomplish different tasks in quick succession. You can post on social media, text a friend, and explore the Internet, all in less than five minutes. If your website has frustratingly slow loading times, then you could be robbing your visitors a few seconds of their spare time.
Slow loading times will affect your mobile SEO since it can disappoint users visiting your website. As a result, more people could leave your website in just a few seconds, giving you a high bounce rate as well.
3. Unplayable Videos
Adding a video or two on your website can benefit your SEO. It could encourage visitors to stay longer on your website, and even present to them a variety of content that is not possible with mere images or articles.
On the downside, there is a possibility that your videos are unplayable on mobile devices. Sure, they might be working well when you watch the videos from a computer, but not for mobile phones and tablets.
Make sure your videos are playable on all devices. Doing so will help your website get indexed by search engines like Google. Not to mention, unplayable videos on your website can set a poor first impression of your brand to your visitors., so optimize your content and ensure all forms of content are playable.
4. Not Focusing On Local Keyword Optimisation
Local SEO is a significant contributor to your rankings, especially on mobile devices. In that case, you should focus on using local keywords to improve your local search visibility and help mobile users near your business look for your website on Google.
According to Google, local SEO matters the most when it comes to mobile phones since local keywords have a higher rate on mobile devices than desktops. Using local keywords can If your local search rankings improve, your website can show up on search engine results pages (SERPs) for mobile users searching for a service, product, or business near your establishment.
5. Poorly Optimised Redirects
Redirects are excellent for your SEO, but only if you know how to implement them properly. Unfortunately, for mobile SEO, poorly optimized redirects are becoming a common problem these days.
The issue starts by adding a link that redirects mobile users to a desktop version of your web page. Avoid this at all costs by checking your redirects and make sure your links are directing users to a mobile version of a specific page on your website.
Mobile SEO is a vital aspect of digital marketing these days, considering how many consumers are mobile users. Examine your website from time to time to check if it is optimal for mobile phones! It will help you improve your SEO rankings.
For more of the latest trends in digital marketing, contact our SEO company in Singapore at 6391-0930.