Don’t believe everything you see on the internet. It is a rule of thumb that everyone must follow, especially those who gather information for a living.
When it comes to search engine marketing (SEM) in Singapore, you might hear statements from some people that you think are true. For example, some people say that SEM does not work. In reality, SEM is alive and better than ever. It can help you attract more customers, raise brand awareness, and drive traffic to your website.
Utilising SEM in Singapore is an excellent way to reach your target audience and boost sales. You can use Google Ads to establish a pay-per-click (PPC) advertising campaign and send ads that link users to your website.
If you want to invest in SEM services in Singapore, try to be cautious of the many myths and misconceptions about SEM that marketers spread from one another. Let’s debunk some of these myths today.
5 SEM Myths Debunked
1. “SEM and SEO are the same.”
For people unfamiliar with digital marketing, it can be easy to mistake SEM for SEO and vice versa. After all, both SEM and SEO services in Singapore share similar methods.
However, SEO is far different from SEM. The truth is, SEO focuses on acquiring organic traffic, while SEM obtains paid traffic.
The strategies are a bit different, too. For example, with SEO, you can optimise your website by using relevant keywords to increase your rankings on organic search results. Doing so will help your website rank higher on a search engine results page (SERP).
On the other hand, for SEM, you can use Google Ads to set up and optimise your ads to target a specific audience on Google. Whenever someone clicks on your ad, you will have to pay Google. The good news is that each click means someone has visited your website, and you can use that opportunity to convert leads into sales.
2. “More money leads to better results.”
Having a large budget is helpful, but that doesn’t mean your SEM strategy will automatically succeed. You can’t just invest thousands of dollars in your SEM campaign without scaling your budget. You also have to consider whether or not your clicks are converting into sales.
To make sure your paid ads are converting leads, you could optimise your landing pages. Enhance your landing pages by removing unnecessary distractions, creating quality content, and implementing a proper call to action (CTA) that encourages visitors to do a specific action, such as contacting your business or subscribing to your newsletter.
3. “If you have high SEO rankings, then you don’t need SEM.”
High SEO rankings is a sign that your website is visible on organic search results. That means your website is showing up on free listings, which is a testament to the success of your SEO strategy.
However, just because you have a ton of organic traffic headed to your website doesn’t mean you should neglect the importance of SEM. Paid traffic is equally important as organic traffic. You can combine SEO and SEM services to drive both organic and paid traffic to your website, allowing you to maximise your marketing campaigns to the fullest.
LEARN MORE: Organic VS Paid Traffic: Which Is Better?
4. “Ranking #1 is always the ultimate goal.”
It is every marketer’s dream to rank number one on Google. After all, most people click on the first page of a SERP. By achieving the top spot of search results, you have a higher chance of generating leads.
But ranking number one should not always be your priority. In reality, it is hard to attain top rankings, and it might cost you a lot of money in the process.
For example, imagine that your paid ad has the number one position on search results. However, your competitor is right next to your advertisement in the number two position. Sure, you may rank higher than your competitor, but they also might be paying a lot less money for staying on the second spot of the SERP.
If your competitor is ranking second while paying a lot less money than you, then what is the point of being number one? Instead, focus on making more profit while reducing costs, even if it means getting rank number two, three, or four on search results.
5. “Business growth is not possible with SEM.”
You can grow your business with SEM as long as you have the right tools and skills. If you lack in one or both of these areas, consider hiring an SEM company in Singapore to help you create more efficient strategies and convert more qualified leads into sales. Make sure to hire an agency with enough experience and knowledge in digital marketing, specifically SEM and Google Ads.
Hire An SEM Company Today
Generate leads and boost sales quickly with SEM. If you need help, feel free to ask for help from a trusted SEM vendor like OOm. Our award-winning agency can give you expert advice on how to manage your PPC advertising campaigns more efficiently.
Contact OOm at 6391-0930 to learn more about SEM.