Being “googleable” or having high “googleability” is a term recently popularized thanks to Google’s overarching dominance of the search engine arena. If you’re not sure what the term implies, it connotes how quickly your brand can be found on google.
Why is it important to be “googleable,” you ask? Today, Google processes over 3.5 billion search request a day, averaging 40,000 searches per second. If you are easily found in google, just imagine the site traffic you can get in a day.
But being googleable is no easy task, especially when there is a tight competition for ranking dominance. Below, we share some tips on how you can make your brand more googleable.
1. SEO, SEO, SEO
SEO, or Search Engine Optimization, is the bread and butter of being googleable. If your website is not fully optimized, then search engines can’t crawl your site and index you into their ranking, which will result in less traffic and less potential customers.
The SEO process should not be taken lightly; it requires specialized knowledge and skill to execute properly and effectively. Keyword research, clearing out error 404s from your website, and keeping your site search engine-friendly are just some tasks SEO experts do to keep websites up-to-date and googleable for anyone.
2. Title tags and Meta descriptions matter
Whether you believe it or not, your website’s “title” does matter, at least to search engines and social media. Title tags are displayed on search engine results pages when your site pops up and is usually the first encounter a searcher has with your website; it’s also the headline that appears when someone shares your website on social media.
Meta description, on the other hand, is the short description of what the page is about and is the block of text you see under a clickable link in the results page. This gives the title a little “oomph” to better entice searchers to click on your website. The more accurate the page title and the catchier the Meta description, the higher the chances of people seeing and entering your site.
3. Use Images Wisely.
Web-users love pictures. From a simple cat photo to an infographic about what to do when there is no internet, web-users would rather look at a picture than read a block of text.
But images not only help keep users entertained when they visit your website — it also helps with your SEO. Images optimized for SEO will have an appropriate name and alt text, this way, search engine crawlers will know that your image is related to the post as well as index and rank it for photo search.
4. Make your site load faster.
Site speed is also an important factor in making your site googleable. According to the Google Webmaster Central Blog, site speed is included in their search ranking algorithm, so speeding up your website is important if you want to get a good ranking.
Site speed won’t only help in your ranking, but also with your visitor count. Faster sites tend to get more visitors than slow-loading sites, and give visitors a better experience.
5. Enter Social Media
While Social Media mentions may not have a direct influence to your Google ranking, it’s still the best way to get your brand out to people on the web and get them to look you up on google.
People get their daily news and updates from social media; it’s also the place where users chat with friends and family and is undeniably one of the traffic-heavy sites on the web today. Facebook alone has over a billion users, with that number of users, there’s no shortage of engagement if you do it right.
Having a “googleable” brand can do wonders for you, but it takes skill, knowledge, and patience to have a googleable band that can beat the competition. Having a reliable team of professionals is important if you want to get ahead.
