Google My Business: What Is It And Why Do You Need It?

Feb 21 2020

Google My Business: What Is It And Why Do You Need It?

Written by Carlo Angelo Suñga

Google houses some of the most effective marketing tools available, including Google Ads (Google AdWords). If you choose Google Ads as your online advertising platform, why not take it a step further by using Google My Business (GMB)?


Many businesses are using Google My Business. In fact, GMB is becoming more prominent nowadays, thanks to constantly changing search engine algorithms. But how so? Why is Google My Business a tool that every marketer should have in their arsenal?


Let’s find out what Google My Business is all about!



What Is Google My Business?

GMB is a free marketing tool that you can utilise to increase brand presence across Google Search and Maps. You can edit your business name, specify its location, and display photos. It’s also a highly recommended startup tool for small businesses that need to enhance their local SEO efforts.


Think of it this way: Google My Business account acts as your mini-website. Instead of going directly to your website, your customers can discover your business on GMB. 


An example of OOm’s Google My Business.


If it sounds simple, that’s because it is! All you need to do is create an account, fill out the forms, and verify your business. Afterwards, you need to optimise your GMB listing and add as much information as possible.



Google My Business: Features

GMB works best when you’re optimising your site for local SEO since it’s concentrated on location-based marketing. The best part is it offers several features that will not just benefit your local SEO, but also increase your ranking in Google!


Here are some of the features of GMB:


1. Question And Answer

“Ask and you shall receive.”


Google My Business offers a question-and-answer (Q&A) feature that lets you respond to curious customers. But what about useless or unethical questions or complaints? Don’t worry; you can remove them from your Q&A section.


2. Customer Communication


For something more up close and personal, you can message users on GMB. The messaging feature lets you communicate with customers and vendors. However, remember to follow the guidelines, which includes:


  • Avoid providing sensitive and confidential information
  • Respond to the user on time
  • Never send unsolicited messages
  • Do not commit fraud


Follow these rules, and you have nothing to worry about! Just make sure to reply to the users as quickly as possible. Failure to respond on time will make you look lazy and unattended.


3. Description

A short description of OOm on GMB.


Similar to meta descriptions, you should describe your GMB profile. It’s a simple yet effective way to promote your business in less than 250 words or 750 characters. Use this opportunity to provide users with content that will help you distinguish your brand from the competition.


4. Posting

An example of OOm’s latest GMB blog post.


You need to update your website and social media content, right? The same goes for your GMB profile that allows you to update your customers about your business, blog, events, products, and services. Posting on GMB will increase your brand visibility and also improve local SEO.


5. GMB Analytics


Knowledge is power, and it’s up to you on how you can obtain it. With Google My Business, you can utilise its impressive feature called “Insights” for gathering customer data.  Here, you can discover how many users have viewed your profile and what they did afterwards.



Google My Business: Benefits


Sure, Google My Business boasts a variety of features, but how will it affect your business? Let’s found out with these benefits of GMB:


1. Improve Local SEO

Improving your local SEO is one good reason why you should build a GMB profile. Local search engine results are becoming more widespread than you think. You could optimise your brand’s local SEO by capitalising on GMB. As a result, you’ll increase your local search engine rankings!


2. Define Your Target Audience

GMB works both ways: it increases your brand visibility, and you’ll know more about your customers in return. It’s a win-win situation! The “Insights” feature will help you define your target audience, so use it to your full extent to discover which marketing strategy works best for your business.


3. Advertise (For Free)

Since Google My Business is free, you can advertise your brand online without having to pay a cent. This is especially helpful if you’re looking for a more sustainable and cost-effective marketing strategy.


4. Increase Your Web Presence

Most of all, you can increase your web presence on Google as long as you update your business’s information. Your brand will appear in Google Maps. Users who search for your business within proximity will discover it in Maps, complete with the location and an image.


These are some of the reasons that make Google My Business important in this day and age. Consider incorporating GMB in your marketing campaign if you want to reap the rewards of using Google’s best tools!


For more social media marketing tips, you can contact OOm at +65 6391 0930.

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