Aug 17 2020
The Internet has everything you need to start a business and promote your products. With e-commerce sites such as Shopee, Lazada, and Carousell, no doubt that the possibilities are endless.
Today, we are going to talk about how you can build a business in Lazada, one of the leading online stores in Southeast Asia. Sure, you could market your business on Shopee and Carousell, but why not Lazada?
Similar to Shopee, Lazada is the perfect marketplace for both retailers and consumers. You can start a business on Lazada from scratch and work your way up until you have a loyal customer base. Soon, you will be surprised to see how much growth your business has endured in the last few months!
However, before you reach your goals of starting an online business on Lazada, you need to plan and think carefully about your next step. Just because Lazada is a leading online store in Singapore and the Philippines, that does not mean your business will be instantly successful.
In the end, your success depends on how you will manage your online business in the long run. But first, learn how to build your business on Lazada. Here are a few digital marketing tips that will help you out!
A Step-by-Step Guide To Building A Business In Lazada
1. Study Your Target Market
First of all, are you sure that your target market consists of online shoppers who are active on Lazada? If you want to attract more customers, your target market should include Lazada users so your online business can gain traction as soon as possible.
On the other hand, if your customers are not active on Lazada, try keeping your brand visible on other platforms. Expand your customer base and attract more customers on other digital channels.
2. Promote Your Business Elsewhere
Study your target market and discover where your customers are most active. To do so, you could launch a social media marketing campaign to promote your online business on networking sites like Facebook, Instagram, or Twitter.
For instance, consider making at least one social media page where you can raise brand awareness and redirect followers to your online business. That way, your social media page will serve as an information hub regarding your latest products on Lazada. Also, you can define your target audience on social media, making it a win-win situation for both you and your customers.
It is hard to boost your business on Lazada alone. Try to connect with your target customers on other platforms to gain leads first. Not to mention, expanding your reach on other channels is an excellent way to improve your search engine optimisation (SEO) rankings. As a result, a higher SEO ranking will help you define your target market more effectively.
3. Design Your Brand
The main reason why many online shoppers prefer Lazada is because of its reputation. Lazada has a high organic SEO ranking and a credible reputation, which makes the e-commerce website trustworthy for most consumers. In that case, you should do the same for your brand to establish its credibility and earn trust.
Start by creating a serviceable brand name that is instantly recognisable and hard to forget. Here are three factors to consider when making a brand name for Lazada:
Furthermore, you have to create a logo for your brand that is just as remarkable as its name. You can either create a logo yourself or consult with a graphic designer. Either way, choose a logo that will represent your brand name with colours that set the mood. The perfect logo can make or break your brand reputation, so keep that in mind.
4. Improve Your SEO
SEO is the aspect of digital marketing that affects all online channels. As digital marketing trends shift towards SEO, it is becoming clear that you need to have higher search engine rankings to attract more customers.
Fortunately, Lazada has a search engine of its own that you can to your advantage. You can optimise your product listings to make your merchandise more visible on Lazada’s search engine to reach more customers.
To improve your SEO for Lazada, optimise your product listings based on high-value keywords. You could use an SEO tool to identify the keywords necessary for boosting your rankings.
Optimise your products for SEO, starting with their titles. Your product titles should be relevant and consist of as many keywords as possible to get indexed by Lazada’s search engine.
After creating relevant titles for your products, the next step is to provide accurate descriptions. Describe your products clearly and concisely with relevant keywords. Not only will it boost your SEO but also give buyers additional insights about your merchandise.
Building a successful business in Lazada is the same as any other e-commerce platform. The only difference is that you have to be extra careful in boosting your online business, especially your SEO, to expand your reach and attract customers on Lazada.
For more tips and tricks, contact our SEO company in Singapore.