Search engine optimisation (SEO) is no easy task, whether in Singapore or the rest of the world. SEO requires a lot of patience and determination, which is why many people outsource their SEO services and request help from SEO agencies. Sometimes the cost of outsourcing can be pretty expensive, but the results are more than worth it.
Even though doing SEO alone is possible, why should you do it yourself when an SEO agency in Singapore can do all the hard work for you? Making an effective SEO strategy takes time and skill, which is why it is better to outsource your SEO services. However, some questions remain:
Which affordable SEO agency should you choose for your business? How do you choose the best SEO agency?
The good news is that all SEO agencies offer unique benefits at reasonable prices. Thus, you cannot go wrong with choosing any SEO agency you prefer, but you still have to find the right one for your business if you want to make the most efficient SEO campaign based on your needs and goals.
When it comes to finding the right SEO agency, there are several factors to consider. Check out this guide to learn some tips for choosing the best SEO agency for your business.
4 Things To Prepare Before You Engage An SEO Agency
1. Your Keywords
Even though SEO vendors can assist in identifying potential keywords for your brand, you are the one who knows your business best, like how you define your operation and processes.
In other words, you would understand that if you stray too far from these keywords, your brand will suffer—and any potential customers who find their way to your website might be seeking something else.
That is why when you outsource your SEO services, make sure that you will always have a say in selecting the best keywords for your brand.
2. Your Campaign Objectives
When it comes to outsourcing SEO, each company has different objectives. Regardless of your preference, one goal stays the same: search engine rankings.
Every SEO effort has one purpose in mind: to improve search engine rankings. As a result, clients (like you) will benefit from increased web visibility and online presence. However, if you have any other objectives in mind apart from improving your search engine rankings, now is the time to discuss them with your desired SEO agency.
Your requirements are very different from those of others, which is why you should think about your objectives before outsourcing your SEO. Talk to an SEO agency about why you want to outsource your SEO. Doing so would help both of you come up with efficient SEO strategies for your business.
For example, you can build a social media marketing plan that will help your search engine rankings. That way, you will indirectly drive traffic to your website. That is why knowing your SEO goals is an essential part of the outsourcing process that you need to consider at the very beginning.
Therefore, consult an SEO company in Singapore to see how the process works. Here are some examples of goals related to SEO:
- Increase organic traffic
- Establish credibility
- Generate leads
- Improve conversion rates
- Boost sales
- Attract a niche audience
3. Brand Perspective
The unique perspective of your business is what has gotten you this far and will continue to drive you forward.
Know that even the best SEO agency cannot read your mind; they have no idea what your brand means to you or how you want to convey your message to the rest of the world. As a result, outsourcing SEO is perfect for creating the groundwork for conversion and money, but only when combined with your viewpoint.
4. Determine Your Budget
Outsourcing SEO services can be costly. Good thing SEO is scalable, which means you can spend as much as you can and need to get the best results.
Each SEO agency in Singapore sells a variety of SEO packages at different prices. For that reason, you need to choose an SEO agency that has the most affordable SEO services within your budget range.
The problem, however, is that you have to be cautious when choosing an affordable SEO agency that proposes low-cost services. Sometimes, those often implement Black Hat SEO strategies that are against the search engine guidelines. When that happens, you will get a penalty, and your search engine rankings will decrease.
Therefore, before outsourcing this SEO agency in Singapore, try reviewing them carefully and make sure they only conduct White Hat SEO services.
How to Choose An SEO Agency?
If you have reached this point, that means you are ready to outsource the best SEO agency for your business. However, keep in mind that the outsourcing process can be a bit overwhelming. That is why you should take your time so you would be able to choose the right one.
Here are some things to think about while choosing an SEO agency.
1. REVIEW THE PORTFOLIO OR CASE STUDY
Every SEO agency is well-versed in SEO, no doubt about it. However, just how knowledgeable are most SEO companies when it comes to SEO? As someone planning to outsource an SEO agency, that is something you need to find out.
Some SEO agencies have a medium level of expertise, while others are more seasoned and skilled. Of course, you will go with an SEO company that knows more about SEO than the others. In that case, you should be considering getting in touch with a preferred SEO agency to find out whether or not it houses seasoned SEO vendors.
You can review an SEO company’s website for case studies to see if they have sufficient SEO knowledge. If the website does not include any case studies, you can contact the SEO agency for further information.
Nevertheless, here is the link to what case studies or client SEO reports should look like:
Guarantee that when looking at the case studies, you are taking notes of the organic traffic, sponsored search, key performance indicators (KPI), and web visibility. If all of those are in good numbers, that means their SEO services are incredibly good.
2. READ CLIENT REVIEWS
If you want to know what it is like to partner with an SEO agency in Singapore, then better check out client reviews from their previous and current customers. You should know that reading reviews from them is the easiest way to learn more about a company and its expertise.
Most of the time, SEO agencies are transparent about the quality of their SEO services. So explore their website and view the testimonials page to obtain more information about them like this one below.
Meanwhile, if your preferred SEO agency in Singapore does not have a client review page on their website, that is okay. You can still read client reviews on their Google My Business profile and Facebook page.
Look at this picture below as an example.
With this review, you can even look for a client working in the same industry or sector as yours. If the client says they had a wonderful experience working with the SEO agency, then perhaps that SEO agency is the perfect one for your business as well.
3. CHECK HOW MUCH THE SEO’S PRICING
Once you reach out to an SEO agency you consider outsourcing, you should ask for an honest estimate of how much their SEO services will cost and how long they expect them to take for your site.
Keep in mind that any SEO agency that is obscure about what they offer or how much the SEO would cost is something you should be wary of at all times.
You should know that a good SEO agency will know how much effort it will take to optimise your website, how long it will take, and how much the costs will be. Sure, you might have to have some add-ons you would like to add or discuss later, but their upfront SEO quote should give you a good indication of what to expect from them.
4. GRASP HOW THEY TRACK AND MEASURE CAMPAIGN PERFORMANCE
We cannot deny that every business owner aspires to be on the first page of Google, but SEO is about more than just search engine rankings. A reputable SEO agency understands that the ultimate goal of any SEO package is to help a brand make money.
That is why they keep an eye on traffic numbers, leads, and conversion. Besides giving this as it is, an SEO agency should explain these metrics, and they are so crucial in determining the success of your SEO efforts.
5. SET UP A MEETING IN PERSON
Since expectation vs reality often has different outcomes, you better pay a visit in person. As such, you would be able to weigh if they are the right SEO agency for your business.
Seeing the environment would help you determine what kind of SEO agency they are and the type of people involved. Plus, you can see what process they do when working with the requests of their clients.
That is why if you have an SEO agency in mind that you wish to outsource, make time and visit their office before outsourcing them.
WHY SHOULD YOU OUTSOURCE AN SEO AGENCY?
There is no guaranteed outcome when doing SEO in Singapore; you should find the perfect SEO agency to achieve your goals in the best possible way. Use this guide to find the right agency for your business, and soon your online presence will improve over time.
Know that outsourcing your SEO services is a cost-effective way to improve your search engine rankings and online presence. Outsourcing an affordable SEO agency is much better than conducting SEO alone because you can access a wide range of SEO software tools. Not to mention, the SEO vendors will do all the hard work for you, so you can save time and money while focusing on other essential tasks.
What are you waiting for? Get in touch with a trusted SEO agency in Singapore today! Contact OOm at 6391-0930 for more information about our SEO services.