May 07 2020
To make money, you need to spend money as well—a lot of it.
You need to reach your target customers, earn their trust, and make sure your products or services will satisfy their demands. Doing so, however, requires a substantial investment of time and cash. If that’s the case, then search engine optimisation (SEO) is the solution.
Since you’re going to allocate your funds to something worthwhile, you might as well place your bets on SEO. These days, digital marketing is the key to achieving success, especially with COVID-19 continuing to shut businesses off the streets. With SEO, your business can grow at an exponential rate while staying at home!
However, investing in SEO services won’t automatically provide instant exposure to your business on search engines like Google or Bing. All the money in the world won’t be enough if you don’t understand the cost-effectiveness of SEO.
The good thing is that you’re here, and we’re going to talk about the cost of SEO services! In the process, you’ll learn how to manage your money and utilise SEO to your fullest potential.
So without further ado, let’s get down to business and understand the cost of doing SEO in Singapore this 2020.
Cost Of SEO: Factors To Consider
The truth is: the cost of outsourcing your SEO services will depend on many factors. That includes your competition, demands, and website. However, there’s more to your business that you need to consider when it comes to pricing your SEO services.
Here are some of the essential factors to consider regarding the cost of SEO:
1. Page Size
In the digital marketing industry, the term “page size” refers to the file size of a web page. Each web page consists of files, such as HTML, texts, and images, which will make the bulk of your website’s memory usage. The larger the page size, the more time and money are required to optimise your site for SEO.
2. Technical SEO Issues
Even if you get everything right, a few unchecked errors can prevent your website from increasing its SEO rankings. Issues such as duplicate content, lack of SSL certificates, and slow loading times will affect your website. In the process, you’ll need to exert more effort into improving your website’s SEO performance.
Every digital marketer knows that backlinks are the building blocks of SEO. Your website requires a sufficient number of backlinks to improve its SEO rankings. Of course, the more backlinks, the better—but how many should you use? That depends on your target, and how much you’re willing to spend on earning backlinks.
SEO Pricing In Singapore
The average cost of hiring an SEO expert in Singapore can range from $1000 to $2000. However, the price depends on how much the SEO company is offering. For instance, some SEO companies offer monthly packages for $50 to $5000 a month. On the other hand, there are SEO consultants that charge $100 to $300 per hour.
In short, every digital marketing agency sells its services at a unique price. Other than that, your marketing consultant will evaluate your SEO performance to find out how much effort is required to optimise your website. As a result, you’ll discover the total cost of paying for the SEO company’s services.
With that said, what are the basic SEO services, anyway? Let’s find out so you can determine you can create a budget plan right away:
1. Keyword Research
What do search engines and users have in common? Keywords. Use the right keywords that will satisfy both your customers and search engines.
Keyword research is an integral part of SEO and digital marketing in general. By finding out the most commonly used keywords by your target audience, you can increase your online presence by utilising such phrases or terms in your content. Therefore, you’ll gain traffic and increase your site’s search engine rankings.
But first, you need to define your target market. Let an SEO company in Singapore help you discover your target audience by understanding the users behind the common keywords related to your brand. In doing so, you can identify each user’s traits and interests.
2. Link Building
Link building is one of the lengthiest and most time-consuming aspects of SEO. As such, it requires teamwork and planning to make sure your campaign will go accordingly. The goal is to obtain hyperlinks from other websites so you can redirect users to your own. More backlinks often lead to higher rankings, but that’s not the case if you practise black hat SEO techniques.
3. Content Optimisation
Once you’re aware of the right keywords that will help your SEO ranking, you should use them when creating content for your website. Doing so includes social media marketing, blogging, and writing articles. The cost of optimising your content will depend on how words you’re willing to produce every day.
Part of content optimisation is utilising quality meta tags, meta descriptions, and alt texts to reach your target audience. You’ll need help from an SEO expert if you want to make sure your content is getting enough attention online, whether it’s for your website or social media page.
There are two questions you need to ask yourself when you’re going to outsource your SEO services.
First, how much are you willing to pay for SEO? There are countless SEO agencies in Singapore, and your budget range will help you determine which one is perfect for you. Second, which SEO company offers the best services? Find out by checking their prices, variety of services, and expertise in the digital marketing industry.
Finding the perfect SEO expert will help you attain success in no time! Contact OOm if you’re willing to invest in SEO.