Feb 19 2021
Social media marketing is all about grabbing attention and attracting viewers. A single social media post can go viral if you know how to create content for your target audience. In that case, try creating high-quality graphics for your social media posts.
Besides writing good leads, creating quality visuals for your social media posts is a must. You have a better chance of attracting potential customers if your content contains impressive graphics.
One high-quality graphic is all you need for your post to become viral. Combine it with persuasive written content, and you already have a recipe for success.
Here’s why impressive graphic design is vital for your social media marketing campaign.
Why Is Graphic Design Important For Social Media Marketing?
Graphic design is the process of creating visuals to attract attention and send a message. It applies to various digital marketing strategies, such as social media management, content marketing, and many more.
Designing artistic visuals has always been an integral part of marketing since the dawn of time. However, due to the rapidly changing social media landscape, the rules of graphic design have changed. You have to capture your audience’s attention quickly by presenting highly captivating visuals.
Also, graphic design is becoming more important since social media is full of content. In a vast online space where people post images, videos, and texts every day, your brand needs to stand out by uploading eye-catching visuals that can hook viewers at first sight.
Be creative and promote your business in the most captivating way possible. Check out these tips on how to create a high-quality graphic design for social media marketing.
5 Graphic Design Tips For Social Media Marketing
1. Always Include Your Brand Logo
Standing out is the key to creating a successful social media post. However, you will not succeed if your customers barely remember anything about your brand. In that case, give them something to remember by designing a remarkable brand logo for your business.
A recognisable logo can make it easier for your customers to remember your brand. It can also help in engaging with your customers. Once many people have recognised your brand, reaching out to them will be more effective.
For example, notice how McDonald’s always includes a brand logo in their social media posts. Most brands follow the same practice to make their social media posts more recognisable. People spotting these images or graphics will immediately be aware of the brand.
An example of McDonald’s use of brand logos in their social media posts.
2. Use A Familiar Colour Scheme
Besides brand logos, another creative way to make your business stand out is by using a familiar colour scheme that customers will know and love. Create a colour scheme out of shades and tones that represent your brand accurately.
Exceptional colour schemes are vital for up and coming brands. Same with a recognisable logo, a familiar colour scheme can help people identify your brand more easily. After you have established a set of colours for your graphics and visuals, people will be more likely to associate your colour scheme with your brand.
3. Be Consistent
When it comes to producing high-quality graphics, you need to maintain consistency and follow a familiar pattern for your social media posts. You don’t have to use the same colour scheme and design, but you need to follow a similar theme.
Consistency in your graphic design will make your brand look unique and original. It also helps in letting customers perceive your brand with clearly defined tone and voice.
When combining written and visual content, remember to use a singular theme or tone. Write content to evoke the same message that your graphic design is trying to convey.
4. Choose The Right Typeface
Your texts are one of the first things your customers will see upon viewing your graphics. For that reason, you need to choose a suitable typeface for your social media posts.
The perfect typeface can set the tone of your graphic design. Whether you want to go for a modern, retro, or classical look, you have to focus on choosing an appropriate typeface. Settle for a typeface that is easy to read and visually appealing.
5. Take Advantage Of Negative Space
Negative space is the act of leaving blank space in your graphic design. The goal is to give your subject some breathing room to attract more attention from viewers. You can use negative space to your advantage so draw more attention to the most vital element of your artwork.
Graphic design will always be an essential part of social media marketing. Connect with your audience on a personal level by presenting high-quality content in the form of visuals. If you need help, get in touch with a digital marketing agency in Singapore that specialises in graphic design.
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