Aug 30 2019

The Relationship Between Digital Marketing Components: SEO & Social Media Management

Posted by Kate Santos , , ,

In this day and age, social media has undoubtedly become an integral part of people’s everyday lives. On average, social media users spend 2 hours and 22 minutes online each day. As a result, it became one of the most efficient and effective ways for businesses and digital marketers to reach their target market.

However, using social media as a digital marketing tool is not as easy as it sounds. In our previous article, we spoke about how content is an important element for SEO strategies. Content marketing is about entertaining, informing, and enticing the readers. SEO techniques are applied to these high-quality content to help its website rank high on the search engine results page. One way to make sure that it reaches a wider audience is by promoting it on various social media platforms which is why social media management is usually offered as part of SEO services in Singapore. Having said that, it is important to have a good grasp of the connection between SEO and social media management.


What is social media?

Before we tackle what social media management is all about, we first have to understand what social media is, to begin with. According to Lifewire, it is a web-based communication tool that allows users to interact with each other by consuming and sharing information online. With the number of people using social media nowadays, it is no surprise that it’s being used for business as well. It helps promote brands, connect with current clients, or create new business.

Some of the most popular websites today are Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest among others. Most of them have the standard social media features such as:

User accounts: To get started with social media sites, it is a standard practice to create a personal account that a visitor can log into. These are the most common sites that promote user-based social interaction.

Profile pages: These are often necessary to help represent an individual online and provide a space for them to promote their personal brand. These usually include a bio, profile photo, a feed for uploaded content, recent activity and more.

New feed: This is where content is usually shown and updated in real-time to be viewed and shared among users who are connected to each other online.

Comment section/like buttons: Most social media sites have this to encourage effective interaction among users via buttons to approve content and comment sections where thoughts and opinions can be shared.

Rating/review: Apart from liking and commenting, these sites also count on the community to collectively rate, review, or vote on information that they are knowledgeable of or have utilised.

Social media and all its features revolve around content which is why efficient and effective management of these sites and its content is important.


What is social media management?

It is the method of handling a business’ online interactions and content across social media platforms. This involves the process of creating, analysing, scheduling, and engaging with content uploaded on sites like Facebook, Twitter or Instagram. However, social media management goes beyond updating social media profiles. An SEO outsourcing company that offers this service would actively engage with users and discover new ways to widen a business’ reach and increase their visibility.

Aside from what is mentioned above, here are other key elements of social media management:

User engagement – this can be comprehended as the consistent series of interaction between a customer and the business which can happen through emails, social media, or even face-to-face. Engagement strategies help gain trust and credibility through proactive customer service and promptly responding on social media.

Channel selection and management – this aims to provide insight into customer personas which includes their behaviour, challenges, demographics, and preferences. Furthermore, persona analysis would also suggest the channels where customers would be mostly found.

Community management – companies must leverage social groups and communities to gain their attention and improve web traffic. This helps in creating and managing a brand’s voice in the public forums and at the same time enhance its credibility.

Content marketing and promotion – your website’s content is what attracts audiences to your social media channels. It refers to blogs, videos, images, podcasts, and ebooks that function to gain trust and loyalty by providing valuable and unique content.

Online reputation management (ORM) – with the number of users online sharing their reviews and opinions about various businesses, it is important to maintain a credible online presence. Aside from this, it also effectively helps in acquiring new businesses through referrals.


What is the connection between SEO and social media management?

With the amount of content being produced on a daily basis, the process of crawling the immense web and creating an index can make Google’s job a tedious one. As a result, it turns to social media sites to discover new content. For example, a content that produced a lot of traction on social media sites can effectively reduce the time it takes for Google to discover content.

Apart from this, Google also considers social media influence and will rank a website and its blog higher if it determines that it is a credible source. The more likes, comments, and shares on social media, the higher a website’s rank will grow.

SEO isn’t just technical anymore as Google wants the more relevant content to rank higher and has made it become more user-friendly. Google is looking more at content that users can share, rather than just utilising various keywords and flooding a blog post with them. A good SEO company in Singapore would understand that it is important to use keywords to answer queries that users are posting online.


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