In a short span of time, digital marketing has evolved into one of the strongest, leading industries in Singapore and the rest of the world. It has become fast-paced and highly competitive – and while more organisations are embracing the digital transformation, there is a wealth of opportunities that remain untapped and gaps to overcome.
As an increasing number of businesses shift in digital marketing, a greater amount of trends, tools, and strategies are being introduced in the market and it seems the industry shows no sign of slowing down. New innovations and upgraded technologies are always emerging in the sphere of digital marketing.
If you’re a business, it’s crucial that you pay attention to these trends and adapt to the changes as they happen. The first step to do so is to keep an eye out on the state of digital marketing in Singapore and prepare accordingly.
As a trusted provider of SEO services in Singapore, we look into the current state of digital marketing in the Lion City. We provide an overview of the digital marketing trends in the present in the hope that the information will help you determine where your brand stands in the industry.
Embracing Digital Marketing: Stepping Into Online Industry
More than 4.83 million Singaporeans – or 84% of the population – are now online. The majority of these number use their smartphones and mobile phones to look up information on the web.
These findings explain why an increasing number of businesses in Singapore, both big and small, are going digital. In return, things are looking bright for digital marketing agencies as more and more organisations who are realising the benefits of having a presence online require their services to bolster their mobile marketing efforts.
Today, even SMEs have at least a social media page, website or mobile app they use to promote their products and services. Digital marketing in Singapore may still be in its infancy, but it’s nevertheless, taking off quite well for the past few years.
The Future of the Digital Marketing Industry
While Singapore still has a long way to go in digital marketing, the industry is undeniably experiencing growth in diverse ways. Statistics are citing increasing demands from businesses for digital marketers whose primary task is to monitor the sector and establish feasible marketing strategies for them.
In a competitive world, brands are now realising the benefits of having an influential presence online. While it’s upon organisations to make sure that their business is equipped with the knowledge to deliver the desired results, it is the role of SEO companies in Singapore to provide valuable information through consultancy and research in marketing.
Now, as businesses in all sectors absorb digital technology, they should also focus on the best ways to reach their targeted audience online. Below are some of the few ways how:
Content marketing will always be king – even in Singapore. However, some leading brands are going beyond traditional content marketing and are offering immersive experiences through virtual reality and augmented reality. These trends are gradually catching up in the state and are being used to engage audiences during workshops and live webinars.
Video marketing took off sometime in 2016 and isn’t going away any time soon. In Singapore, nearly half of Internet users watch videos from their mobile devices on a daily basis. You can safely bet that whichever social media marketing agency in Singapore you consult, they will advise you to include video marketing as part of your marketing strategy.
Some types of video content that work today include:
- Tutorial videos
- Product reviews; and
- Video blogs
Segmented Email Marketing
Segmented email campaigns have an open rate of 14.32% higher than conventional emails – and it’s not hard to see why it works so well for businesses in Singapore. Segmentation is a process where you group your email subscribers into smaller segments according to specific factors such as interests and location. This information will allow you to understand their interests and from there, create segmented email campaigns.
Social Media Marketing
Singapore has the highest smartphone penetration worldwide, with 7 out of 10 Singaporeans use their mobiles to interact and socialise with friends on different social media platforms. By 2022, it is estimated that there will be more than 3.93 million social media users in Singapore.
Businesses are well aware of these facts and it shouldn’t come as a surprise if the time will come when the number of business pages on platforms such as Facebook, Instagram and Twitter is equal to the number of regular social media users.
As more and more consumers go online, it will be essential – more than ever – for businesses to establish a strong online presence and one of the best ways to do so is to partner with a reliable SEO agency that is equipped with the skills and expertise to help realise your goals.
What’s your thought on the state of digital marketing in Singapore? Let us know by leaving a comment!