Introduction
As more businesses shift to digital marketing, it seems that the digital marketing industry shows no sign of slowing down. Innovations and upgraded technologies are constantly emerging in the sphere of digital marketing.
If you are a business, you must pay attention to these trends and learn how to adapt to any changes that may happen. Keep an eye out for the state of digital marketing in Singapore and prepare accordingly.
As a trusted provider of digital marketing services in Singapore, we look into the current state of digital marketing in Singapore. The article below covers everything you need to know and gain ideas of where your brand stands in the digital marketing industry in 2023.
Embracing Digital Marketing: Stepping Into Online Industry
More than 5.97 million Singaporeans—or 91.81% of the population—are online. The majority of these numbers use mobile devices to look up information, communicate with others, and carry out other functions like online shopping.
of Singaporean
population are using
the internet
Source: Statista
That is the current state of digital users in Singapore, which made businesses shift their operations to the digital space and tap on digital marketing agencies in Singapore to go digital and help them increase their online presence.
10 Digital Marketing Strategies for 2023 That Can Help Unlock Your Business Potential
1. Search Engine Optimisation (SEO)
Search engine optimisation or SEO involves helping a page of a website rank on search engines like Google, Yahoo!, and Bing.
It works by adding research keywords that are relevant to potential customers’ search intent. By then, the content of a page you optimise will show as one of the most applicable and related information to customers’ inquiries. And the more customers discovered it, the higher the page’s search engine ranking would be.
SEO is the most effective digital marketing strategy your business should learn to adapt. But keep in mind that the SEO result would take four to six months to take effect and for you to see any difference.
2. Search Engine Marketing (SEM)
Therefore, if you do not have much patience for waiting that long, you should consider using search engine marketing or SEM— as part of your digital marketing strategies.
Just like SEO. SEM also allows you to use keywords related to the search intent of your potential customers. The only difference is that you are paying, so more people would see your marketing campaign in Singapore on the search engine result pages.
ALSO READ: The Differences Between SEO And SEM In Singapore And How To Utilise Them In Digital Marketing
Take this picture as an example. These pizza places use SEM so more people would see their digital marketing campaign when someone searches for the keywords “pizza in Singapore”.
3. Local Search Marketing
Opt for local search marketing, also known as local SEO. It is a digital marketing strategy that helps your business become more visible in the location nearby. Add a geographical tag to your digital marketing campaign, and set up a Google Business Profile so more people can see it as it shows up on the search engine results pages (SERPs).
For example, add your business’s location if you own a pizzeria. Search engines will then identify your webpage as the most relevant to your potential customers’ inquiries when they search for a pizza place around your area.
You could also use Google Business Profile so the direction to your pizza place would turn up on Google Maps. As such, your potential customers would not get lost finding where they could eat your delicious pizza.
4. Social Media Marketing
By 2023, it is estimated that there will be 5.67 million social media users in Singapore, and Statista has been expecting these numbers to increase to 6.15 million by 2028. With the continuous growth of social media users, businesses should implement more effective social media marketing campaigns.
DISCOVER: Social Media Statistics That Matter In Singapore 2023
Social media marketing is a critical strategy for digital marketing agencies seeking to increase their client’s online presence and brand awareness. It involves the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to connect with target audiences, build relationships, and promote products or services.
Source: https://unsplash.com/photos/NhRk-907Ayc
One of the benefits of social media marketing is that it allows businesses to reach a large audience quickly and cost-effectively. Through the use of social media ads and posts, digital marketing agencies can help their clients target specific demographics and geographic locations, ensuring that their messages are seen by the right people at the right time.
Businesses can also now streamline the social media platforms they want to use to gain reach through social media marketing once they have identified where their audience are with the help of a digital marketing agency.
5. Content Marketing
Content marketing will always be king— even in Singapore. Some leading brands go beyond their content marketing and offer immersive experiences via virtual reality and augmented reality. These trends are gradually catching up in the state and are used to engage audiences during workshops and live webinars.
Below are the types of content marketing that you can incorporate with your campaigns:
- Blog posts
- Infographic
- Videos [read more on pointer 6]
- Case studies
- Free resources ie. template, checklists, whitepapers
- Testimonials and reviews
Creating all of these types of content marketing requires the help of various professionals. To create blog posts, you need copywriters to write the articles. For online videos, the expertise you need is from videographers.
Businesses need to source for two different people to accomplish both types of content marketing. But if they work with a digital marketing agency that is proficient in content marketing, they have a full team who can work on all aspects of content marketing while ensuring it is optimised for other digital marketing strategies (e.g., SEO copywriting).
6. Video Marketing
Consumers no longer only see promotional clips on TV commercials since these are now available online. Wyzowl’s recent study has found that 91% of consumers prefer to see more online video content from brands.
Almost half of the Singaporean internet users watch videos from their mobile devices daily. Whether on Facebook, YouTube, Twitter, or TikTok, they are always watching when they are bored, busy, and want to unwind.
A digital marketing agency in Singapore can help propose campaigns that incorporate video marketing.
READ MORE: 5 Tips For Launching A Video Marketing Campaign
7. Customer Segmentation
Customer segmentation is a marketing strategy that involves dividing a larger customer base into smaller groups based on specific characteristics or behaviours. The goal of segmentation is to better understand the needs and preferences of each group and create tailored marketing strategies that effectively reach and engage them.
LEARN MORE: A Complete Guide to Customer Segmentation in Digital Marketing
There are several ways to segment customers, including demographic, geographic, psychographic, and behavioural segmentation.
- Demographic segmentation – age, gender, income, and education.
- Geographic segmentation – location or region.
- Psychographic segmentation – values, interests, and lifestyle.
- Behavioural segmentation – purchasing habits or their level of brand loyalty.
Once customers are segmented, marketers can tailor their messages and promotions to each group’s specific needs and preferences. For example, a company targeting older customers might focus on the convenience and ease of use of their products, while a company targeting younger customers might focus on the latest trends and cutting-edge technology.
Segmentation can also help companies identify new opportunities for growth and development. By understanding the needs and preferences of different customer groups, companies can identify areas where there is untapped demand and develop new products or services to meet those needs.
Overall, customer segmentation is a powerful tool for marketers to understand their customers better and create more effective marketing strategies. Marketers can create personalised experiences that drive engagement, loyalty, and growth by dividing customers into smaller, more manageable groups.
8. Mobile Optimisation
Singapore has one of the highest smartphone penetration worldwide, with 7 out of 10 Singaporeans using their mobiles to interact and socialise with friends and family.
Mobile optimisation refers to the process of optimising websites, applications, and other digital content to be easily accessible and usable on mobile devices such as smartphones and tablets. With the increasing number of mobile users worldwide, mobile optimisation has become a crucial aspect of digital marketing and user experience.
Proper mobile optimisation ensures that websites and applications are easy to navigate, load quickly, and display correctly on various mobile devices.
9. User-Generated Content (UGC)
User-generated content (UGC) refers to content created by customers, such as reviews, photos, and videos, that promote your products or services. UGC can be shared on social media platforms, websites, and other digital channels.
LEARN MORE: User-Generated Content: The Key To Successful SEO
UGC can be an effective way to increase social proof, build trust, and reach new audiences. Customers are more likely to trust and engage with content created by other customers than branded content. UGC can also be a cost-effective way to create content and drive engagement.
Businesses can encourage UGC by incentivising customers to create and share content, such as running contests, offering discounts or rewards, or featuring customer content on their website or social media channels. By leveraging UGC, businesses can build a community around their brand and increase customer loyalty.
10. Chatbots
Chatbots are computer programs designed to simulate human conversation through messaging applications, websites, or mobile apps. They use natural language processing (NLP) and machine learning algorithms to understand and respond to customer queries and requests.
Chatbots nowadays are often added on websites, which help businesses provide immediate assistance to customers, answer frequently asked questions, and even guide customers through the buying process. By using chatbots, businesses can improve customer satisfaction, reduce response times, and increase efficiency.
Statista predicted that the Chatbot market revenue worldwide would increase from 106.6 million USD to 137.6 million USD, and it is expected to soar dramatically in the coming years.
Chatbots can also be used for other purposes, such as:
- Customer Service
- Lead Generation
- Sales
Chatbots can also be used to collect customer data and insights, such as purchase history, preferences, and behaviour. This data can be used to personalise marketing messages, improve targeting, and drive sales.
READ MORE: The Future Is Chatbot: How Business Can Use AI In Customer Service
Implement Effective Digital Marketing Strategies With Digital Marketing PSG
Small and medium-sized enterprises (SMEs) can receive up to 50% funding support when they apply for Digital Marketing PSG grant. By getting a Digital Marketing PSG grant for your business, you can gain access to quality digital solutions that can resolve and improve your digital marketing needs.
Productivity Solutions Grant (PSG)
(Claim up to 50% support)
Starting 1 April 2023
LEARN MORE: All You Need To Know About Productivity Solutions Grant (PSG)
Conclusion
As more and more consumers go online, digital marketing will be essential—more than ever—for businesses to establish a solid online presence. Doing so would encourage more customers to leave enquiry, call, or purchase.
Then again, if you cannot do it yourself and have trouble adapting these digital marketing strategies in 2023, it would be better to partner with a reliable award winning digital marketing agency in Singapore.
Contact OOm today at +65 6391 0930 to help you adapt these digital marketing strategies.
