Dec 28 2020
If you do not succeed at first, try and try again. That’s how it goes when it comes to digital marketing and eCommerce. You may not earn your customers’ trust at first, which is why you should try again until you succeed.
According to statistics, around 97% of people who visit websites for the first time leave without making a purchase. Most people are not going to buy from your online store during their first visit. In that case, try implementing retargeting strategies for your business.
You can utilize efficient retargeting strategies and encourage previous website visitors to make a purchase. Retargeting is a highly effective strategy if you know how to do it properly by establishing trust and credibility beforehand.
But first, what exactly is retargeting, and how can it benefit your business?
What Is Retargeting?
Retargeting is a method of online advertising that aims to bring back potential customers who have previously visited your website. Since most people who visit online stores are highly likely to leave without purchasing, retargeting is vital for your SEO campaign. You can reach out to potential customers who might be interested in buying from your store during their next visit.
Most importantly, retargeting is an excellent way to boost your conversion rate. You can send banner ads to previous website visitors, allowing them to think about exploring your online store once more. As a result, you will get a big boost in brand awareness and recognition.
Drive more traffic to your website by reaching out to previous visitors. In doing so, you can improve your SEO rankings and web visibility. Here are some of the best retargeting strategies for boosting your conversion rate!
4 Best Retargeting Strategies
1. Evaluate Your Customers’ Experience On Your Website
The key to a successful retargeting strategy starts with understanding your customer’s purpose of visiting your website. Sure, your customers probably want to buy something useful from your online store, but consider the fact that most of them want to know more about your business.
Evaluate your customers’ experience and activities on your website to figure out what they want and need the most. For example, check which page on your website is earning the most visits. Based on your findings, you can discover the reasons behind your customers’ presence on your website.
After gathering enough information, you can personalize your ads and send them to your customers. For instance, if most of your customers are visiting your online store to check out the latest products, then create high-quality ads that will encourage them to return. Send ads that revolve around your product page to give your customers a personalized shopping experience.
2. Seperate Your Audience
Never send the same message to your entire audience. It will come off as lazy and uninspired! Not to mention, your ads will lack the personalized touch that your customers need to be motivated when visiting your website. In that case, define your target audience and segment your customers based on their wants and needs.
Your customers have different reasons for visiting your website. Some want to know more about your business, while others want to purchase your products. Segment your audience to personalize your ads based on your customers’ different likes and dislikes.
3. Focus On Your Shopping Cart Page
Most people who visit your online store are usually one step closer to making a purchase. In that case, check your shopping cart page to see how many people have abandoned their purchases.
An excellent way to boost your conversion rate is by reminding your customers about their abandoned shopping carts. That way, your customers will think about finalizing their purchases the next time they visit your store. Try to set a higher budget so you can get a better return on investment (ROI) as well.
4. Spend Less Money On Your Under-performing Web Pages
Each website has its ups and downs. Your online store has a few advantages and disadvantages of its own too, so know which web pages have the highest abandonment rate. For instance, you may want to consider spending less money on your homepage if it is getting a high bounce rate.
Instead, you should spend more money on sales-oriented web pages, including your product page. Doing so should help you manage your budget more wisely without overspending.
Incorporate retargeting strategies with your SEO services to achieve higher rankings and attract more customers. You may not succeed at first, but you will once you earn your customers’ trust and give them a valid reason to purchase your products.
Get in touch with an SEO agency in Singapore to discover more ways on how you can improve your rankings.
Contact OOm at 6391-0930 for more information about SEO, SEM, and digital marketing in general.