Web design is essential since it is one of Google’s main assessment features on website responsiveness, and people prefer creative and responsive websites over dull and lifeless ones. Designing your site with a quality layout and appealing colour scheme is key to success, and it will help you connect with your audience and expand your reach to other digital channels. After all, 94% of first impressions come from visuals and design aspects of a website.



Website Design Singapore 94% First Impression


Like search engine optimisation (SEO), website design has always been a vital part of digital marketing. Creating a high-quality site will open doors of opportunities for your business, and it is up to you to decide how you want to approach your web design goals.


Creating a website with a good design in Singapore comes with a price. The website design pricing will depend on your budget, goals, and needs. For instance, you can hire a professional web designer to create a website with good UI (User Interface) and UX (User Experience), which can be expensive as compared to designing it on your own. However, having a professional expert to work on UI and UX will ensure your website functions and looks good while keeping your website visitors engaged when they browse your web pages.


If you wish to design your website yourself, it is possible—but you may not generate your desired results if you have little or no web development experience. Trends are changing, and Google ranking requirements are getting tougher and more complex, so optimising a website becomes more challenging. Instead of designing your website yourself, hire and rely on a website design expert in Singapore since they have more knowledge and experience in website creation. 


Read on and learn more about the reasons why  website design is essential for marketing.


Why Web Design is Essential for Marketing



Part I – Website Design: Why Is It Essential For Marketing?


Creating a well-structured website should be your priority to establish an online presence. If done right, especially with the help of website developers, you can make an excellent first impression on your target audience. These professionals play a significant role in marketing since they can help brands design aesthetically pleasing web pages.


However, even at reasonable website design pricing, some people prefer to create their websites themselves instead of hiring a web design agency in Singapore. While it is possible to build a site yourself, doing so requires more time and effort. When you set up a website, try to recall the relevance of SEO and social media marketing for businesses  and other essential aspects of your website besides web design.


In the end, understanding the importance of web design is necessary for setting your expectations when designing your website. 


LEARN MORE: Web Design & Development: Tips, Tricks, And Mistakes


Here are some reasons why web design is essential for digital marketing.


5 Reasons Why Web Design Is Essential For Marketing


5 Reason Why Web Design is Essential for Marketing


1. Increase Your Search Engine Rankings

A website has many elements that affect search engine rankings, and website design is one of the factors. How you publish your content and the technical backend setup of  your website will affect your search engine rankings in many ways .


For instance, on-page fundamentals such as page titles, heading tags, meta descriptions, and sitemaps affect your website’s SEO. By designing a website with these factors, you can improve your search engine rankings to attract more clicks and reach your target audience.


LEARN MORE: Web Design in Singapore: How Does It Affect SEO?


To improve your search engine rankings, consider seeking help from an experienced digital marketing agency in Singapore. Knowing more about SEO will help you gain additional insights into web design elements that affect your search engine rankings.


2. Create A Good First Impression


Set a good first impression of your business to your potential customers, starting with your website. Show your customers a collection of web pages worthy of viewing by incorporating effective web design strategies that can attract their interests.


When designing your website, start with the colour schemes of your business. Design your layout based on themes that will invite your visitors and give them a welcoming entrance.


ALSO READ: How Can Website Themes Make Or Break Your SEO And Rankings?


In short, you should create a visually appealing website design that aligns with your branding and to entice as many visitors as possible. A brilliant first impression of your brand can last long if you continue to deliver quality content for SEO.


3. Earn Customers’ Trust


Earning trust starts with establishing your online presence by creating a reliable website first.


People usually do not trust poorly constructed websites and will doubt the credibility of any business. OnePoll even found out on behalf of BaseKit that 70% of consumers say that they will not purchase from a brand with a badly-designed website


It is no surprise since most people will trust a business if its site is presentable and aesthetically appealing. Your customers want to feel comfortable whenever they are present on your site, so design a high-quality website for your audience so you can earn their trust. Doing so is necessary for establishing relationships with your customers so they will continue supporting you even in years to come.


DISCOVER: E-commerce Marketing: How To Build Customer Trust?


4. Showcase Your Business Credentials


When it comes to website design, examining other aspects of your website is crucial, including your content. You need to know which page is perfect for specific content, such as your certificates, portfolio, case studies, customer reviews, photos, etc. In other words, your site can contain valuable information that should serve as proof of your credibility. People will naturally trust professionals who have worked for many clients across multiple industries over novices since they find them more credible. 


5. Connect With Your Customers


Allow your website to become the bridge between you and your customers since it will help you create the first impression of your brand. Try incorporating various website design strategies that will allow you to connect with your customers on a closer level. 


Besides putting social media buttons as part of the website design, you also add call-to-actions (CTAs) and sign-up forms to encourage your potential customers to submit an enquiry form and reach out to you. You can also connect with your customers through email marketing. Whether daily or weekly, you can send promotional emails or blog topics that can lead them back to the blog article on your website.  


Consider adding a feedback button and allow them to create an account to submit their inquiry directly to your customer service team to address their concerns further.


These are just some reasons why website design is essential for digital marketing. Following such guidelines will help you think of  better web design strategies for your website. Not only that, but creating a quality site for your business can aid in your SEO and search engine marketing (SEM) capabilities.


However, one question remains: how much does it cost to design a website? Compared to the price of SEO in Singapore, is outsourcing your web design services worth the cost?

ALSO READ: SEO Pricing In Singapore: Expectations And Reality




The Cost of Web Design in Singapore


PART II – The Cost Of Web Design In Singapore


When designing a website, two options come to mind: hiring a web developer  or developing a website yourself. Both of these choices have their pros and cons. Not to mention, there are many SEO factors to consider that will affect your budget.


Discover the reality of website design pricing in Singapore below to find out which one is better for your business.


Designing Your Own Website: Pros And Cons


Designing Your Own Website Pros and Cons


If you are  on a tight budget and need to create a website on the go, doing it yourself might be a worthwhile option. It is the cheapest and relatively quickest way to design quality web pages for your site.


Creating a website typically costs $200 upfront, and maintaining it will cost you between $10 and $50 monthly.  All of which will highly depend on the platforms and tools you choose.


For small businesses, owners can access free-to-use website design platforms. Most of these free software applications often come with additional fees if you wish to upgrade them, allowing you to add more versatile features that will let you design your site according to your needs.


To create a more extensive website, you might have to use website design tools with premium pricing in Singapore. You may have to pay approximately $1,000, and you can design around ten web pages. The downside is that your website may not allow interactive imagery and animations since most DIY software tools are limited to static elements.



Website Design Pricing

Designing Your Own Website
Extensive Websites
Upfront cost $200 and $10 to $50 for website maintenance per month Approximately $1000
*Warning: there might be some hidden fees involved when designing a website by yourself


Here are the pros and cons of designing a website yourself.




1. Affordable


Regardless of how you want to design your website, DIY is the more affordable option than hiring a website designer. You can create multiple web pages by yourself, and you don’t even have to spend too much money.


You only need to have sufficient knowledge of web design so you can plan and design a website alone. If you are new to web design, it might take a while before you can create a website design because you have to build your website design knowledge.


2. More Freedom And Control


No one else has access to your website but you. With total freedom and control over your site, you can customise it in any way you want. You can speed up the process of your digital marketing campaign and alter any website elements without having to relay the request to an external party.



3. Free Website Design Tools And Programmes


There are countless free tools and programs that you can use to your advantage. Consider using free website design software so you can craft a quality website without having to spend a single cent. 


If you wish to upgrade your software, you can also opt for paid tools that can give you access to improved features. Be cautious when implementing them, though, since the more you add, the longer it may take for your website to load, which could negatively impact how users interact with it. 


DISCOVER: 15 Useful WordPress Plugins For E-commerce Website




1. Time-Consuming


Without a team of website designers and developers to help, accomplishing all tasks alone is time-consuming. Besides spending numerous hours just trying to get accustomed to the fundamentals of website design, you might not achieve your goals on time.


2. Lack Of Skills And Knowledge


If you do not have prior website design skills and experience, you might find it challenging to create a user-friendly website design. Even though it is possible for an amateur to complete website creation, the task requires long patience and strong determination. 



While trying to familiarise yourself with the ins and outs of website design before making any significant changes to your website, you will also need to take note of the SEO factors. Otherwise, any changes you make can negatively affect your search engine ranking.


Not to mention, a DIY website design in Singapore does not have a set price. The amount you will have to spend highly depends on your preferences and the tools you will use. You can expect your overall expenses can be more expensive than hiring a skilled web designer if you do not monitor your expenditures.


Hiring A Website Design Agency: Pros And Cons


An alternative option to designing a website yourself is to  engage a team of web designers and developers who can provide you with everything you need to curate a website fit for SEO. It costs money to hire them, so ensure to negotiate a deal with them that fits your budget.


You can also consider outsourcing to an agency with both SEO and website design and development services. This way, working with an expert who has a well rounded experience in the digital marketing industry will help you design and build a website that is not only user friendly but also a website that is optimised for SEO.


DISCOVER: Top 120 Web Design Companies In Singapore 2022


The cost of outsourcing to a website design company in Singapore is around $6,000, and that comes with a website design pricing of  $1,000 per year. The pricing depends on the number of pages on your website and the changes requests for your website. You also need to consider factors, such as the brand and software tools required to develop your website.


No doubt that hiring a web design agency is considerably more expensive than doing it alone. On the bright side, you have a team of professionals to assist you with your technical requests. But is it worth the money that you will have to spend along the way? Let us find out.




1.  Focus On Your Business’s Core Tasks


The best part about hiring a web design agency in Singapore is that you can focus on the core tasks of your business. You can focus more on product development, increase customer engagement, and create better digital marketing campaigns, all while the professionals are busy designing your website.


2. Access To Special Tools


Many free software tools are available online, but the paid versions that agencies use have extensive features. Seek professional assistance from web designers and developers, and they will design your website using the best software in the market.


ALSO READ: 14 Essential Features For Your E-Commerce Website


3. Create A High-Quality Website


Whether your goal is to create a new website or revamp an existing one, you can bet that your web designers will maximise their skills to help you achieve your desired results. Your high-quality website is within reach, and it is attainable with the help of a web design agency.




1. Costly

Website design, SEO, SEM, and other digital marketing strategies have one thing in common: they all come at a price. Like SEO and SEM, the cost of web design services in Singapore will depend on how much they will charge for their work. 


You should find a reputable web design and development agency that can help you propose cost-effective packages.


ALSO READ: How To Choose The Right Web Design And Development Company In Singapore


2. Less Creative Control


You have little freedom and creative control when hiring a web designer compared to constructing a website design yourself. You should know that every website design agency in Singapore possesses unique skills and experience. 


Before the commencement of the design phase, you can brief all your brand requirements, the direction of the content, and the web design that you like for your website.


Clear communication between you and your web designer is key to success in reaching your goals.



Hiring Vs Do It Yourself Web Design Which is Better


PART III – Hiring Versus Do-It-Yourself: Which Is Better?


Eventually, you have to choose between two options: to hire an expert or to do it yourself. Not surprisingly, you would want to select the option that provides you with the most effective results at a cost-effective rate. The real question is, which choice is best for you and your digital marketing campaign?


Remember that both have pros and cons that you have to weigh based on your goals and needs. Factors such as time, money, and skills play a significant role in helping you decide.


If you have to choose: which one is better? In most cases, hiring a web designer is similar to working with a digital marketing agency in Singapore. The website design service is worth the price, and you will learn a lot about web design along the way, which makes it the better choice. The only drawback is that the cost of paying for a web designer’s services may be too expensive for your budget.


The good news is that small and medium-sized enterprises (SMEs) in Singapore can now apply for the Productivity Solutions Grant (PSG). Once approved, they can claim up to 70% funding support when they engage with a pre-approved PSG vendor for e-commerce web development solutions.


SMEs that belong to food services and retail sectors are eligible for 80% grant support until 31 March 2023.

READ MORE: Productivity Solutions Grant (PSG) For E-Commerce Websites 101


On the other hand, you could design your website by yourself and save money. It will require countless hours of hard work and learning website design. You may have total control in managing your project, but you need to exert more effort since there is no one else by your side to guide you.


To make a decision, you need to consider crucial factors that can impact your website and its SEO capabilities. Here are some things to consider when creating a website.


8 Factors To Consider When Designing A Website


8 Factors To Consider When Designing a Website


1. Mobile-Friendly Website


From the consumer’s perspective, a company that doesn’t have a mobile-friendly website is a company that doesn’t care. It makes sense since enhancing your site for mobile SEO is a must nowadays, given how many people use smartphones and tablets.


SEO is vital for your website. If that is the case, you could hire a web design agency or SEO company in Singapore that will help you improve your site for SEO and mobile phones.


2. Speed And Performance


Considering how advanced technology is these days, there is no reason why your website should have a slow loading speed. Make sure your site is running at an optimal speed. Avoid doing so, or else you could harm your business in the long run since slow loading times can affect most people’s patience.

Here are the tools you can use to check the speed of your website:



3. Regular Maintenance


Make sure you have enough time to monitor your website and its performance. Some issues could sprawl out of the blue and harm your website. Since regular maintenance is the solution to such potential problems, perhaps you should hire a website design specialist to provide 24-hour support for your site. In doing so, you can receive timely reports if ever your website encounters a technical issue.


ALSO READ: Web Development Maintenance: How To Improve Your Site’s speed


4. Quality Of Content


Like SEO, the quality of your site’s content is an aspect of web design and development that you must examine from time to time. Optimise your content for SEO to make sure your website can attract more visitors. Not to mention, it will help you increase your search engine rankings as well.


Here are some tips for creating quality content:


  • Write clearly and focus on clarity
  • Avoid and learn from your mistakes
  • Use a consistent brand voice
  • Keep things simple


5. Colour Scheme


People remember brands based on their colour schemes. For instance, Facebook is a combination of white and blue, while Spotify is black and green. Do the same for your website, and you could raise brand awareness. If done right, more people will be able to become familiar with your brand.


DISCOVER: The Importance Of Colour Theory For Digital Marketing


6. Navigation


First, plan your website architecture by listing your main pages and subpages. It will show the journey that users go through when browsing web pages. You can also assess your site navigation if it is user-friendly or if there are too many steps that users need to take before submitting an enquiry or checking out the item they want to purchase. 


A website with good navigation will make itself more convenient and accessible for users such as yourself. A well-optimised navigation system helps in establishing your credibility. People who will visit your website can explore a lot easier and find your brand more credible and trustworthy, which is all thanks to user-friendly navigation features.


7. SEO


The website design process can also affect the SEO aspects of mobile devices, like smartphones and tablets. Build a website with SEO-friendly features so you can reach more potential customers online. You can gain more visitors and additional traffic to your site. Focus on both on-site and off-site SEO to allow Google crawlers to identify your website easier and hence, result in a higher ranking on Google’s search engine results pages (SERPs)


ALSO READ: On-Page & Off-Page SEO: How Can They Help You Rank On SERPs?


8. Business in Operation 24/7


Your website is a 24/7 gateway for consumers who want to know more about your products, services, and business. One way to guarantee that is to ask the web designers to incorporate information to let the web visitors know how they can reach out to businesses if they have more concerns.


Consider adding a submit inquiry section or chatbot on your website that has a message that informs your customers that you will get back to them in the next working day. 


PART IV: Frequently Asked Questions (FAQs) About Website Design


Understanding web design by the book can be tedious for some people. In this chapter, we will answer some frequently asked questions related to web design to clarify things about it.

Yes, but the website developers are the ones that bring the website design layout proposed by web designers to come to life. Even though that is the case, knowing the basics of coding can help web designers collaborate well with website developers.

The process of web design is an elusive mix of hard, soft, and technical skills. Besides the creative aspects, web designers should be excellent in communication and collaboration since they will be working with several experts like website developers, SEO specialists, content writers, and more.

The primary web page of a website is called the home page (or homepage). The start page that appears in a web browser when an application initially launches may also be referred to by this word.

All businesses require a fully functional website besides its aesthetic design. At the very least, there are ten essential pages both e-commerce and non-e-commerce website should have: 1) Homepage; 2) Contact Page; 3) Product Or Service Page; 4) About Us Page; 5) Blog Page; 6) 404 Error; 7) Thank You Page; 8) Privacy Policy; 9) Shipping / Return Policy, and 10) Site Map.

LEARN MORE: 10 Essential Pages You Must-Have On Your E-Commerce Website

It depends on the website design the site will have and how many web pages. On average, the website creation will take between two to three months. The time around time could be shorter if the clients can provide all the details ahead of time and will not make changes in the process.

There are various website design platforms you can choose from for website creation. Each offers unique elements and several plugins that allow you to optimise the website you are setting up for your business, such as WooCommerce, Shopify, BigCommerce, Squarespace, and Wix.

Consider partnering with one of these 120 web design companies in Singapore. Depending on your website creation’s demands, each offers its clients a variety of specialities and skills that could also be a tremendous help in your digital marketing efforts.




Due to the importance of web design for digital marketing, it might be best for your business to hire a web design agency that can support your website. If you prefer to design it yourself, you can up-skill your knowledge and experience to understand more about the user interface, user experience and website design and development that helps to drive traffic to your website.


In the end, your choice will depend on your goals and needs. In any case, you cannot go wrong with working with an experienced web designer and SEO specialist. Your money will be well-spent, knowing that your website will get the best redesign it deserves.

Consider outsourcing your website creation to a web design agency in Singapore! Contact OOm at+65 6391 0930 or leave a message on our website and find out how our website development team can help your business.


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