A web design is essential since people prefer creative and responsive websites over dull and lifeless ones. Designing your site with a quality layout and appealing colour scheme is key to success, and it will help you connect with your audience and expand your reach to other digital channels. After all, 94% of first impressions come from the visual and design aspects of a website.
Like search engine optimisation (SEO), website design has always been an integral part of digital marketing. Creating a high-quality site will open doors of opportunities for your business, and it is up to you to decide how you want to approach your web design goals.
Creating a website with a good design comes at a price. The cost of web design will depend on your budget, goals, and needs. For instance, you can hire a professional web designer to create a website with good UI (User Interface) and UX (User Experience), which can be expensive as compared to designing it on your own. However, having a professional expert to work on UI and UX will ensure a good user experience on your website, keeping your website visitors engaged while being on your website.
If you wish to design your website yourself, it is possible—but you may not generate your desired results. Whether you want to hire a website design expert in Singapore or design your website yourself is your choice.
It is also all the more reason you need to set your expectations regarding web design. In reality, you might have to spend a sum of cost to create the best possible website for your business.
PART I – Website Design: Why Is It Essential For Marketing?
Creating a well-structured website should be your priority to establish an online presence. If done right, it will assist you in making an excellent first impression on your target audience, which you can achieve with the help of website developers. These professionals play a significant role in marketing since they can help brands design aesthetically pleasing web pages.
However, even at reasonable prices, some people prefer to create their websites themselves instead of hiring a web design agency in Singapore. While it is possible to build a site yourself, doing so requires more time and effort. When building a website, one needs to take note of the relevance of SEO and social media marketing for businesses and other essential aspects of your website besides web design.
In the end, understanding the importance of web design is necessary for setting your expectations when designing your website.
Here are some of the reasons why web design is essential for digital marketing.
5 Reasons Why Web Design Is Essential For Marketing
1. Increase Your Search Engine Rankings
Your website consists of many elements that affect your search engine rankings, and one of them is web design. How you publish your content and the technical backend setup of your website will affect your search engine rankings in many ways .
For instance, on-page fundamentals such as page titles, heading tags, meta descriptions, and sitemaps affect your website’s SEO. By designing a website with these factors in mind, you can improve your search engine rankings to attract more clicks and reach your target audience.
LEARN MORE: Web Design in Singapore: How Does It Affect SEO?
To improve your search engine rankings, consider seeking help from an experienced digital marketing agency in Singapore. Knowing more about SEO will help you gain additional insights into web design elements that affect your search engine rankings.
2. Create A Good First Impression
Set an exceptional first impression of your business to your potential customers, starting with your website. Show your customers a collection of web pages worthy of their viewing by incorporating effective web design strategies which will attract their interests.
When designing your website, start with a colour scheme that represents your brand or business. Design your layout based on themes that will invite your visitors and give them a welcoming entrance.
In short, you should create a visually appealing website if you wish to gather as many visitors as possible. A brilliant first impression of your brand can last a long time if you continue to deliver quality content for SEO.
3. Earn Customers’ Trust
Earning trust starts with establishing your online presence first by creating a reliable website.
People usually do not trust poorly constructed websites and will doubt the credibility of the business. OnePoll even found out on behalf of BaseKit that 70% of consumers say that they will not purchase from a brand with a badly-designed website.
It is not surprising since most people will trust a business if its site is presentable and aesthetically appealing. Your customers want to feel comfortable whenever they are present on your site, so design a high-quality website for your audience so you can earn their trust. Doing so is necessary for establishing relationships with your customers so they will continue supporting you even in years to come.
4. Showcase Your Business Credentials
When it comes to web design, examining other aspects of your website is crucial, including your content. You need to know which page is perfect for specific content, such as your certificates, portfolio, photos, etc.. In other words, your site can contain valuable information that should serve as proof of your credibility.
People will naturally trust professionals who have worked for many clients across multiple industries over novices since they find them more credible. Therefore, you should either hire a professional web developer or study the fundamentals of web design so you can do website creation yourself.
5. Connect With Your Customers
Let your website be the bridge between you and your customers since it will help you create the first impression of your brand. Try incorporating various web design strategies that will allow you to connect with your customers on a closer level.
Besides putting social media buttons as part of the web design, you also add CTAs and sign-up forms to encourage your potential customers to submit an enquiry form and reach out to you. While you are at it, you can write blogs that will capture their attention and keep them informed.
To further address your customers’ concerns, consider adding a feedback button and allow them to create an account to submit directly their inquiry with your customer service team
These are just some of the reasons why web design is essential for digital marketing. Following such guidelines will help you come up with better web design strategies for your website. Not only that, but creating a quality site for your business can aid in your SEO and search engine marketing (SEM) capabilities.
However, one question remains: how much does it cost to design a website? Compared to the price of SEO in Singapore, is outsourcing your web design services worth the cost?
PART II – The Cost Of Web Design In Singapore
Two options come to mind when designing a website: hiring a web developer or developing a website yourself. Both of these choices have their pros and cons. Not to mention, there are many SEO factors to consider that will affect your budget.
To find out which one is better for your business, discover the reality of web design pricing in Singapore below.
Designing Your Own Website: Pros And Cons
If you are on a tight budget and you need to create a website on the go, doing it by yourself might be a worthwhile option. It is the cheapest and relatively quickest way to design quality web pages for your site.
On average, the upfront cost to design a website is around $200, and you will have to pay at least 10 to $50 per month to maintain it. All of which will highly depend on the platforms and tools you choose.
For small businesses, owners can access free-to-use web design platforms. However, most of these free software applications often come with additional fees if you wish to upgrade them, which will give you more versatile features that will let you design your site according to your needs.
On the other hand, if you want to create a more extensive website, you might have to pay approximately $1,000. At that price, you can design around less than ten pages. The downside is that your site may not allow interactive imagery and animations since most free DIY software tools are limited to static elements.
Here are the pros and cons of designing a website yourself.
Regardless of how you want to design your website, DIY is the more affordable option than hiring a website designer. You can create multiple web pages all by yourself, and you don’t even have to spend too much money.
However, having sufficient knowledge of web design is essential if you plan to design your website alone. You might not spend a lot of money, but you probably have to consume hours of learning how to curate your site.
2. More Freedom And Control
No one else has access to your website but you. With total freedom and control over your site, you can customise it in any way you want. You can speed up the process of your digital marketing campaign and alter any website elements without having to relay the request to an external party.
3. Free Tools And Programs
There are countless free tools and programs that you can use to your advantage. Consider using free web design software so you can craft a quality website without having to spend a single cent.
If you wish to upgrade your software, you can also opt for paid tools that can give you access to improved features. However, be careful when incorporating them since the more you add, the loading speed of your website can be slower, which can affect the customer’s user experience.
Without a team of website designers and developers to help, accomplishing your tasks by yourself is time-consuming at the least. Besides spending numerous hours just trying to get accustomed to the fundamentals of web design, you might not achieve your goals on time.
2. Lack Of Skills And Knowledge
If you do not have prior web design skills and experience, you might find it difficult to create a user friendly web design.. While it is still possible for amateur web designers to do website creation, the task requires long patience and strong determination. While trying to familiarise yourself with the ins and outs of web design before making any significant changes to your website, you will also need to take note of the SEO factors so that the updates or changes will not impact negatively..
Not to mention, a DIY website design in Singapore does not have a set price. The amount you will spend depends on your preferences and the tools you will use, which means your overall expenses can be more expensive than hiring a skilled web designer.
Hiring A Web Design Agency: Pros And Cons
An alternative option to designing your own website is to engage a team of web designers and developers who can provide you with everything you need to curate a website fit for SEO. Engaging an agency involves a cost so you can work with the agency on a suitable package within your budget.
You can also consider outsourcing to an agency with both SEO and website design and development services. This way, working with an expert who has a well rounded experience in the digital marketing industry will help you design and build a website that is not only user friendly but also a website that is optimised for SEO.
friendly but also a website that is optimised for SEO.
The cost of outsourcing to a web design company in Singapore is around $6,000, and that comes with a website development pricing of $1,000 per year. The pricing depends on the number of pages on your website and the changes requests for your website. You also need to consider factors, such as the brand and software tools required to develop your website.
No doubt that hiring a web designer or agency is considerably more expensive than doing it alone. On the bright side, you have a team of professionals to assist you with your technical requests.. But is it worth the money that you will have to spend along the way? Let us Let’s find out.
1. Focus On Your Business’s Core Tasks
The best part about hiring a web developer in Singapore is that you can focus on the core essential tasks for your business. You can focus on your product development, customer management, create better digital marketing campaigns, enhance your content, all while the professionals are busy designing your website.
2. Access To Special Tools
Many free software tools are available online, but the paid versions that agencies use offer extensive features. . Seek professional assistance from web designers and developers, and they will design your website using the best software in the market.
3. Create A High-Quality Website
Whether your goal is to create a new website or revamp an existing one, you can bet that your web designers will maximise their skills to help you achieve your desired results. Your high-quality website is within reach, and it is attainable with the help of a web design agency.
Web design, SEO, SEM, and other digital marketing strategies have one thing in common: they all come at a price. Like SEO and SEM, the cost of web design services in Singapore will depend on how much they will charge for their services.
You should find a reputable web design and development agency that can help you propose cost-effective packages.
2. Less Creative Control
You have lesser freedom and creative control when hiring a web designer compared to handling your website alone as you are not designing it yourself. All web developers in Singapore possess unique skills and experience. Before the commencement of the design phase, you can prepare the design brief with all your brand requirements as well as the key direction of the content that you require for the website.
Clear communication between you and your web designer is key to success in reaching your goals.
PART III – Hiring Versus Do-It-Yourself: Which Is Better?
Eventually, you have to choose between two options: to hire or to do it yourself. Not surprisingly, you would want to select the option that provides you with the most effective results at a cost-effective rate. The real question is, which choice is best for you and your digital marketing campaign?
In the end, both have their pros and cons, but you have to make a decision based on your goals and needs. Factors such as time, money, and skills play a significant role in helping you decide.
If you have to choose: which one is better? In most cases, hiring a web designer is similar to working with a digital marketing agency in Singapore. The website design service is worth the price, and you will learn a lot about web design along the way, which makes it the better choice. The only drawback is that the cost of paying for a web designer’s services may be too expensive for your budget.
If you are a Small Medium Enterprise (SME) in Singapore, you can also reach out to an agency with a pre-approved Productivity Solutions Grant (PSG) for website design and development solutions. With the PSG grant, eligible SMEs can claim up to 70% grant support.
READ MORE: Productivity Solutions Grant (PSG) For E-Commerce Websites 101
On the other hand, you could design your website by yourself and save money. However, doing so requires countless hours of hard work and learning. Even though you have total control in managing your project, you need to exert more effort since there is no one else by your side to guide you.
To help you decide, you need to consider essential factors that will affect you, your website, and its SEO capabilities. Here are some factors you should keep in mind when designing a website.
8 FACTORS TO CONSIDER WHEN DESIGNING A WEBSITE
1. Mobile-Friendly Website
From the consumer’s perspective, a company that doesn’t have a mobile-friendly website is a company that doesn’t care. It makes sense since enhancing your site for mobile SEO is a must nowadays, given how many people use smartphones and tablets.
SEO is vital for your website. If that is the case, you could hire a web design agency or SEO company in Singapore that will help you improve your site for SEO and mobile phones.
2. Speed And Performance
Considering how advanced technology is these days, there is no reason why your website should have a slow loading speed. Make sure your site is running at an optimal speed. Avoid doing so, or else you could harm your business in the long run since slow loading times can affect most people’s patience.
Here are the tools you can use to check the speed of your website:
3. Regular Maintenance
Make sure you have enough time to monitor your website and its performance. Some issues could sprawl out of the blue and harm your website. Since regular maintenance is the solution to such potential problems, perhaps you should hire a web design specialist to provide 24-hour support for your site. In doing so, you can receive timely reports if ever your website encounters a technical issue.
4. Quality Of Content
Like SEO, the quality of your site’s content is an aspect of web design and development that you must examine from time to time. Optimise your content for SEO to make sure your website can attract more visitors. Not to mention, it will help you increase your search engine rankings as well.
Here are some tips to create quality content:
- Write clearly and focus on clarity
- Avoid and learn from your mistakes
- Use a consistent brand voice
- Keep things simple
5. Colour Scheme
People remember brands based on their colour schemes. For instance, Facebook is a combination of white and blue, while Spotify is black and green. Do the same for your website, and you could raise brand awareness. If done right, more people will be able to become familiar with your brand.
First, plan your website architecture by listing your main pages and subpages. This will show the journey of how users will go from page to page. Then you can access your site navigation if it is user-friendly or if there are too many steps that users need to take before they can reach to you to submit an enquiry or make a purchase. A website with good navigation will make itself more convenient and accessible for users such as yourself. A well-optimised navigation system helps in establishing your credibility. People who will visit your website can explore a lot easier and find your brand more credible and trustworthy, which is all thanks to user-friendly navigation features.
When it comes to website creation, SEO affects devices of various forms like smartphones and tablets. Build a website with SEO-friendly features since it will help you reach more potential customers on search engines. Thus, you could gain more visitors and additional traffic to your site. Focus on both on-site and off-site SEO to allow Google crawlers identify your website easier and hence, results in a higher ranking on Google’s search engine results page (SERP)
8. Business in Operation 24/7
Your website is a 24/7 gateway for consumers who want to know more about your products, services, and business. One way to guarantee that is to ask the web designers to incorporate information to let the web visitors know how they can reach out to businesses if they have more concerns.
Consider adding a submit inquiry section or chatbot on your website that has a message that informs your customers that you will get back to them in the next working day.
Due to the importance of web design for digital marketing, it might be best for your business to hire a web design agency that can support your website. If you prefer to design it yourself, you can up-skill your knowledge and experience to understand more on user interface, user experience and website design design and development that helps to drive traffic to your website.
In the end, your choice will depend on your goals and needs. In any case, you cannot go wrong with working with an experienced web designer and SEO specialist. Your money will be well-spent, knowing that your website will get the best redesign it deserves.
Consider outsourcing your website creation to a web design agency! Contact OOm at+65 6391 0930 or leave a message on our website and find out how our website development team can help your business.