Dec 11 2020
Did you know that YouTube is the world’s second-largest search engine next to Google? For that reason alone, you should start launching a digital marketing campaign on YouTube right away!
Besides Google, YouTube is an ideal platform for digital marketing. Not only is it one of the most popular social media platforms today, but videos are already a big part of marketing for both small businesses and large enterprises. If you need to launch a successful marketing campaign, then YouTube is your chance to make it happen.
However, although YouTube has around 2 billion active users, that only means you will encounter hundreds and thousands of competitors who want to rank higher than the other. Since YouTube is the leading social media giant in the world when it comes to videos, your ads may have a hard time trying to rank high on top of results pages.
On the bright side, getting higher rankings on YouTube will help your business grow and gain new customers. Sure, it may take some time before you generate significant revenue and results, but the rewards will be worth the wait once your YouTube ads reach the right audience!
Here’s a guide to creating high-quality YouTube ads for your business!
3 Ways To Grow Your Business With Youtube Ads
1. Choose Your Type Of Ads
When creating ads for YouTube videos, you have two options: non-skippable ads or in-stream ads.
The first option is non-skippable ads, which are usually over 10 to 15 seconds long. As the name suggests, viewers cannot skip past these types of ads. The downside is that most non-skippable ads have a high abandonment rate.
Non-skippable ads have a higher engagement rate, but most viewers will ignore them entirely. In that case, you need to ensure your non-skippable ads are reaching the right audience on YouTube. Doing so should allow your ads to get a high rate of engagement and conversion.
Know More: YouTube SEO: 4 Essential Factors To Consider
As for the second option, in-stream ads are those that start before the beginning of a YouTube video. Compared to non-skippable ads, in-stream ads are much more effective in engaging with viewers. In-stream ads also appear less forceful, which is why most viewers tend to watch the whole ad.
Regardless of your preferred type of YouTube ad, the important part is to understand your target audience and make sure your ads are reaching the right viewers. Your ads have a higher chance of succeeding in converting viewers into customers if they are targeting the right audience on YouTube.
2. Use Youtube Targeting Options
As mentioned earlier, knowing your target audience matters the most when it comes to advertising on YouTube. Fortunately, YouTube has the option to let you target specific viewers based on factors such as interests, demographics, remarketing, and keywords.
For example, if you want to target people who are interested in digital marketing, you can utilize relevant keywords such as “digital marketing”, “SEO”, and “Internet marketing”. As a result, your ads will appear on videos for viewers who are part of your target audience.
YouTube and its targeting options are similar to Facebook, Twitter, and Google. Use these features to your advantage by sending your YouTube ads to your target audience. In the long run, your chances of success will increase if you lessen the risk of abandonment by targeting the right viewers for your ads.
3. Retarget Previous Viewers
Most ads do not get it right the first time. Fortunately, you can always try again to make sure your ads succeed in converting viewers into potential customers. To do so, you can retarget previous viewers who may be interested in your product or service. This strategy is known as “remarketing”, and it can help you convert viewers into customers if you know how to do it properly.
Remarketing is a strategy that allows you to target viewers who have already seen your ads. For example, your YouTube ads can follow previous viewers wherever they go, including social media and other websites. Your ads will appear once more on the platform that your audience is currently using.
Sure, the process of remarketing may seem creepy or invasive, but rest assured that consumers have no reason to worry since their privacy is safe and secure. Remarketing is an effective way to increase your level of engagement and persuade more people to trust your brand. As long as you are targeting the right people, then your remarketing strategy will benefit your business.
YouTube is the perfect platform for making an effective digital marketing strategy. In the long run, your YouTube ads will help you convert viewers into potential customers. Make sure you reach the right audience so your ads can perform more effectively.
For more information about digital marketing, get in touch with our SEO agency in Singapore at 6391-0930.