Digital Marketing | YouTube SEO | 4 Factors To Consider

Sep 25 2020

YouTube SEO: 4 Essential Factors To Consider

Written by Carlo Angelo Suñga

YouTube SEO Essential Factors

What comes to mind when you think of SEO? Perhaps search engines like Google and Bing are the first thoughts inside your head, but have you ever thought about YouTube?


Same with Google and Bing, YouTube is a search engine too. Its search engine algorithms revolve around keywords, titles, and descriptions, all of which are vital elements of SEO. You need to optimise your YouTube videos to get more views and likes.


However, there are some minor differences between optimising YouTube videos and websites. For instance, high-definition videos have higher rankings than low-quality ones on YouTube.


Nonetheless, YouTube SEO and website SEO share similar strategies, such as using relevant keywords and promoting your content on other platforms. You could learn a thing or two from different SEO strategies to incorporate them into your YouTube channel and gain more subscribers.



Why Should You Create A Youtube Channel?

If you want to upload a variety of videos, there is no better digital platform than YouTube. Sure, you could launch a social media marketing campaign on Facebook to promote your brand. However, with YouTube, you can target a niche audience and grow a list of subscribers by posting high-quality videos.


To establish a well-respected YouTube channel, you should look at YouTube as not just a video-sharing platform, but also as an opportunity to present your brand to a new type of audience. Promote your business on YouTube through high-quality ads, videos, and commercials, and you could attract potential customers in the long run.


When you decide to launch a YouTube channel, consider the following essential factors that will affect your SEO.



4 Factors Affecting Your Youtube SEO

YouTube SEO Factors


1. Comments, Shares, And Likes/Dislikes

An American politician and showman who goes by the name of P. T. Barnum once said, “There’s no such thing as bad publicity.” Sometimes, it is true, especially in an age where you can get all the attention you need on social media. How does this statement relate to SEO anyway?


In terms of SEO, any form of publicity can benefit your business if you know how to handle feedback. Comments, shares, likes, dislikes—these can affect your ranking on YouTube. Handle such responses to your videos, and you can use them to your advantage and benefit your SEO.


For example, whenever someone comments on your videos, feel free to reply, especially if it is a question regarding the content being discussed or presented. Responding in the comment section can shine a positive light on your brand image, so monitor your videos and check if your viewers are leaving any comments.


2. Average View Duration Of Your Videos

YouTube can determine the average view duration of your videos, and it will decide whether or not your channel deserves a higher ranking. This particular aspect of YouTube is called “audience retention”, and you should measure it whenever you are examining your videos’ performance.


On the Analytics section of your YouTube account, you can select the Engagement tab and view the audience retention report. In doing so, you will discover the average view duration of all your videos combined.


Also, you can check if your viewers are watching your videos from start to finish. If not, then you should evaluate your videos and see which areas need improvement to improve your SEO rankings on YouTube.


3. Keyword Usage And Targeting

Keywords are always a significant part of SEO, regardless of your digital marketing platform. To improve your YouTube SEO rankings, you need to utilise relevant keywords for your videos’ titles, descriptions, and tags. Start by doing keyword research to identify the right keywords for your videos.


The first thing to consider is the relevance of your keywords to your content. For example, if your YouTube channel consists of videos about digital marketing, you could use keywords such as:


  • Digital marketing
  • Digital marketing service
  • Internet marketing
  • Web marketing


These are just examples of keywords that you could use for your titles, tags, and descriptions. Check if your keywords are suitable for the type of content you wish to present on your YouTube channel, and your videos are good to go.


4. Thumbnails

Who would have thought that thumbnails—as small as they seem—can make a huge difference when it comes to YouTube SEO? Choosing the right thumbnails for your videos can determine whether or not viewers will click on your video.


You need to pick a thumbnail that is eye-catching and able to capture the essence of your video’s content in one image. An excellent thumbnail can help you earn more clicks and boost your SEO rankings, so pick your photos wisely.




YouTube is an excellent digital marketing tool. Know how to use it, and you can improve your web visibility and establish a reputable online presence, unlike any other!


For other relevant topics, you can visit our blog and read quality more writeups. Get in touch with our SEO company in Singapore at 6391-0930.

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