YouTube was released in February 2005 and quickly became the most successful online video-sharing platform worldwide. In May of the same year, YouTube attracted around 30,000 visitors every day, reaching up to 2 million views in December.
Today, YouTube is still the number one website for uploading videos and user-generated content. No other social media marketing platform had the same level of quality when it came to sharing videos. That’s why you should start creating a YouTube channel for your business.
Whether you want to monetize your YouTube videos for money or upload them just for fun, YouTube is the perfect platform for sharing user-generated content to a worldwide audience. If you create high-quality content for your target audience, you can reach hundreds and thousands of views in a few months.
Here are the benefits of creating a YouTube channel for your business.
4 Benefits Of Creating A Youtube Channel For Your Business
1. Youtube Can Increase Your Rankings On Google
Google is a search engine that covers a wide range of results on the Internet, including YouTube. You can create a YouTube channel to attract hundreds of subscribers and gain more views. In the process, your organic search rankings on Google will improve if your videos gain traction.
YouTube is the perfect platform for social media marketing and search engine optimization (SEO). Your online exposure on YouTube will affect your SEO rankings, so get more views to rank higher on Google.
You can also use other digital marketing platforms to attract more people to your YouTube channel. For instance, you could post YouTube videos on your website to gain more views. Visitors on your website could either watch your videos on the spot or click on the link to view them on YouTube.
To increase the number of views on your YouTube videos, you can try some of the following digital marketing strategies:
- Share your YouTube videos on social media (Facebook, Twitter, LinkedIn, etc.).
- Get other website owners to post your videos.
- Create short and concise titles and descriptions.
- Use relevant hashtags and keywords when writing titles and descriptions.
2. Gain Hundreds (Maybe Even Thousands) Of Potential Customers
Gaining thousands of potential customers for your business seems like a longshot, but everything is possible on YouTube. With 2 billion YouTube users worldwide, the growth potential is endless. You can boost traffic to your website and attract potential customers by sharing quality content on your YouTube channel.
Also, YouTube is one of the most popular search engines worldwide, right next to Google. Like Google, YouTube has an extensive user base. People of most ages are on YouTube searching for high-quality content. There is a high chance you can engage with your target audience on YouTube.
3. Youtube Is Perfect For Repurposing Content
Not all of your marketing strategies will work out the first time. However, that doesn’t mean you should leave them out in the open just yet. Try repurposing content on YouTube by optimizing and sharing old YouTube videos.
YouTube is the perfect platform for repurposing content. Once your videos are uploaded on YouTube, they stay there permanently unless you delete them. Use this opportunity to evaluate your YouTube channel and check videos that are not gaining enough traction. You can optimize your videos by editing the titles and descriptions and making them click-worthy.
The best way to repurpose old YouTube videos is by sharing them on social media. Use highly active social media platforms like Facebook and Twitter to post your videos. You could also upload them on your website to make sure visitors are aware of your YouTube channel.
4. Earn Money On Youtube
YouTubers earn money by creating quality videos for a targeted audience. You can do the same too if your YouTube channel garners tons of subscribers.
YouTube allows you to earn income. All you have to do is become a YouTube Partner, create a channel, and meet the provided requirements. Once you set up an AdSense account, YouTube can pay you whenever an advertiser decides to put their ads on your videos.
However, achieving the said requirements is going to be a challenge. You need to have a minimum of 1,000 subscribers to your YouTube channel and 4,000 hours watch time spent in a single year. You can try to earn money on YouTube, but it is better to focus on using YouTube as a social media marketing tool for your business for the time being.
It may take weeks or months of progress for your YouTube channel to prosper. But your hard work will pay off once your YouTube videos start gaining traction. Consider creating a YouTube channel for your business to provide your customers with high-quality content in the form of videos.
Contact our SEO agency in Singapore at 6391-0930 to know more about video marketing.