Feb 07 2020
The term “digital marketing” sounds simple, right? As long as you’re marketing online, it’s considered “digital”. While that’s also true, there’s more to digital marketing that you should know about.
Digital marketing is an umbrella term that covers a broad spectrum of brand promotion with the use of the Internet and various gadgets. For that reason, it’s no surprise that there are countless digital marketing agencies in Singapore, all of which specialise in diverse areas.
With that said, try to know more about the different types of marketing agencies. Doing so should help you hire the right digital marketing agency in Singapore depending on your needs and qualifications!
Types Of Digital Marketing Agencies
1. Social Media
Social media marketing plays a massive role for brands nowadays, considering how many Singaporeans are active Internet users. In that case, you might need to hire an agency that can help build your social media presence.
Most social media agencies consist of one person handling the operation, sometimes a small team of specialists. Either way, the goal is to focus on utilising networking sites such as Facebook, Instagram, or LinkedIn.
As for creating content, it’s up to you or the agency to decide. At the end of the day, social media specialists are the ones who’ll distribute the content to reach the target audience.
2. Content Marketing
Marketing isn’t just about promoting your products and services, but the brand itself. With content marketing, you’ll prove to the consumer why your business is trustworthy and dependable. To do so, you’ll create and distribute quality content that won’t just promote your brand, but rather engage with the customer to get them interested in your products or services.
Fortunately, you can hire a content marketing agency that specialises in distributing, curating, and publishing quality content across various online platforms. Content marketers have one goal, and it’s to understand the target market and discover how your products or services are the answer to their problems.
3. Website Design And Development
First, to make it clear, “design” and “development” are two different entities. Website design refers to the overall layout and theme. On the other hand, website development is the process of building a website from the ground up.
In Singapore, you can find website agencies that offer both design and development services. If you manage to find one, then you’re in luck! A well-crafted website is essential for setting a great first impression of your business. Also, it will represent your brand image as a whole. Consider hiring a website agency that can ensure your website will look stunning and perform smoothly at all times.
4. Search Engine Optimization (SEO)
Another crucial trend in digital marketing is search engine Optimization, also known as SEO. Agencies that provide SEO services can turn your website SEO-friendly to increase its online visibility and presence.
Nowadays, SEO is a crucial aspect of digital marketing because it helps establish credibility and reputation. Building an SEO-friendly website should help it explore through Google’s ranks more efficiently. Most importantly, it will assist your website in ranking higher on Google.
There’s also the fact that Google often updates its algorithm once in a while, so it’s important to stay on track so your website won’t fall far behind. You can hire an SEO company in Singapore to make sure your website’s always on track!
5. Marketing Automation
As the level of competition rises, so does the need for accomplishing several tasks at once. It’s quite difficult to manage different marketing duties at once. If that’s the case, then you could hire a marketing automation agency.
A marketing automation agency offers software programs and tools that will automate menial and repetitive tasks. Hire one, and you might save yourself a lot of time and money! Some of the benefits of marketing automation include reduced costs, increased revenue, and improved accountability.
Marketing automation is rising up the ranks in Singapore, but it’s already proving itself to be worthy of your attention. For instance, many Singaporeans engage with Facebook daily. You can automate tasks such as posting images, chatting with users, and sharing links—all with the help of an automated software program.
6. All Of The Above
While the previous companies excel in different areas, you can also hire an agency that covers most areas of digital marketing—like a jack of all trades to be exact. Hiring a digital marketing agency is the best choice if you wish to unload a massive workload.
Most agencies under this category have separate departments that focus on each key area of digital marketing, such as SEO, content marketing, website design & development, and many more.
Consult a digital marketing agency in Singapore if you want to cover a wide spectrum of marketing. But first, consider what your business needs at the moment so you can hire the right company. After all, planning is part of your campaign, and identifying your needs will be the first step to achieving success!
If you’re interested in hiring an SEO company in Singapore, contact OOm at +65 6391 0930.