Lately, we’ve been talking about the challenge of marketing medical institutions. Fortunately, physiotherapy clinics aren’t much different. There’s a certain charm to marketing clinics compared to other businesses, and perhaps it’s the target audience that sets itself apart from others. How come?
For starters, it takes a degree of determination to run a medical institution since our target audience will consist of loyal customers. These customers are people who trust your institution and will more likely return if they find your services fruitful. That means you need to gain their trust above all else.
Then we have the difficulty of identifying your demographics. Besides loyal customers, who is your target consumer? How old are they, where do they live, and how much is their monthly income? These are just some of the questions you might ask yourself if you want to define your target market.
The good thing is that you’re here, and we’re to help you out. With the digital landscape slowly evolving, the use of online marketing is becoming more relevant than ever. Strategies such as search engine optimisation (SEO) and content marketing are some of the ways that will help you reach your objectives.
With that said, we’ll let you discover which marketing strategies are perfect for your business! Check out these marketing tips and tricks to help boost your physiotherapy clinic’s online rankings.
Tips And Tricks For Marketing Your Physiotherapy Clinic
1. Expand Your Reach
For the average person, the first thing that could pop into his or her head is that physiotherapy or physical therapy is reserved for athletes, senior citizens, disabled people, and accident victims. While that’s partially true, that doesn’t mean your clinic should target the said consumers. Instead, try to broaden your target market so you can attract more patients along the way.
If you’re fully aware of your target audience, that means you possess enough knowledge that will help you reach your target audience. But don’t stop there. You can expand your reach by enhancing your content.
To enhance your content, here are some of the strategies that you can incorporate in your campaign:
- Write articles for a broad audience.
- Be active on social media and distribute your content.
- Create impressive visuals and graphics.
While you’re creating quality content, don’t be afraid to try something unique. As much as possible, writing from a different perspective is highly recommended since your competitors will most likely do the same. So define your brand voice and create a tone that everyone will associate with your clinic.
2. Improve Your Social Media Presence
One of your primary objectives is to expand your reach. Luckily for you, staying active on social media is an effective marketing strategy that will benefit your clinic in the long run.
In fact, most establishments, not just private medical institutions, should create a social media account for themselves. It’s helped a lot of businesses remain relevant these days, so why shouldn’t you do so as well? Plus, since your goal is to market your clinic beyond your target audience, social media platforms such as Facebook, Twitter, and Instagram may be the perfect solution.
For instance, YouTube and Facebook are some of the leading social media sites in Singapore. Use these platforms for your advantage by publishing videos and ads on YouTube while you engage with customers on Facebook.
Marketing on Facebook seems like a solid plan too since the networking site is composed of audiences of different classes and ages; that means you can connect with people ageing from 15 to 60 years old.
3. Increase Your Online Rankings
Lastly, you should consider adding SEO and search engine marketing (SEM) into the mix if you want to make the most out of your campaign.
Posting content is just the beginning. You need to know the right keywords that will help you boost your rankings on search engine results pages. For example, you can optimise your website for SEO and SEM by using keywords like:
- Where to get physical therapy
- Physical therapy clinic
- Physiotherapy in Singapore
- Physical therapist near me
Of course, these are just some examples that you could use, but they’re not exactly what you need at the moment. You should do proper keyword research to find out which terms will help you increase your brand awareness and online rankings.
Once you get a hold of the right keywords, only then can you utilise them in your blog post and articles to establish their relevance. Not to mention, using proper keywords will help you reach your target audience, and maybe go beyond them to expand your reach.
Boost Your Rankings Today!
Expanding your reach isn’t going to be easy. Thankfully, OOm is here to help. You can get in touch with our SEO company in Singapore by calling us at +65 6391 0930. Visit our blog for more digital marketing tips!