Lately, we’ve been talking about the challenge of marketing medical institutions. Fortunately, physiotherapy clinics aren’t much different. There’s a certain charm to marketing clinics compared to other businesses, and perhaps it’s the target audience that sets itself apart from others. How come?
For starters, it takes a degree of determination to run a medical institution since our target audience will consist of loyal customers. These customers are people who trust your institution and will more likely return if they find your services fruitful. That means you need to gain their trust above all else.
Then we have the difficulty of identifying your demographics. Besides loyal customers, who is your target consumer? How old are they, where do they live, and how much is their monthly income? These are just some of the questions you might ask yourself if you want to define your target market.
The good thing is that you’re here, and we’re to help you out. With the digital landscape slowly evolving, the use of online marketing is becoming more relevant than ever. Strategies such as search engine optimisation (SEO) and content marketing are some of the ways that will help you reach your objectives.
With that said, we’ll let you discover which marketing strategies are perfect for your business! Check out these marketing tips and tricks to help boost your physiotherapy clinic’s online rankings.
Tips And Tricks For Marketing Your Physiotherapy Clinic
1. Expand Your Reach
For the average person, the first thing that could pop into his or her head is that physiotherapy or physical therapy is reserved for athletes, senior citizens, disabled people, and accident victims. While that’s partially true, that doesn’t mean your clinic should target the said consumers. Instead, try to broaden your target market so you can attract more patients along the way.
If you’re fully aware of your target audience, that means you possess enough knowledge that will help you reach your target audience. But don’t stop there. You can expand your reach by enhancing your content.
To enhance your content, here are some of the strategies that you can incorporate in your campaign:
- Write articles for a broad audience.
- Be active on social media and distribute your content.
- Create impressive visuals and graphics.
While you’re creating quality content, don’t be afraid to try something unique. As much as possible, writing from a different perspective is highly recommended since your competitors will most likely do the same. So define your brand voice and create a tone that everyone will associate with your clinic.
2. Improve Your Social Media Presence
One of your primary objectives is to expand your reach. Luckily for you, staying active on social media is an effective marketing strategy that will benefit your clinic in the long run.
In fact, most establishments, not just private medical institutions, should create a social media account for themselves. It’s helped a lot of businesses remain relevant these days, so why shouldn’t you do so as well? Plus, since your goal is to market your clinic beyond your target audience, social media platforms such as Facebook, Twitter, and Instagram may be the perfect solution.
For instance, YouTube and Facebook are some of the leading social media sites in Singapore. Use these platforms for your advantage by publishing videos and ads on YouTube while you engage with customers on Facebook.
Marketing on Facebook seems like a solid plan too since the networking site is composed of audiences of different classes and ages; that means you can connect with people ageing from 15 to 60 years old.
3. Increase Your Online Rankings
Lastly, you should consider adding SEO and search engine marketing (SEM) into the mix if you want to make the most out of your campaign.
Posting content is just the beginning. You need to know the right keywords that will help you boost your rankings on search engine results pages. For example, you can optimise your website for SEO and SEM by using keywords like:
- Where to get physical therapy
- Physical therapy clinic
- Physiotherapy in Singapore
- Physical therapist near me
Of course, these are just some examples that you could use, but they’re not exactly what you need at the moment. You should do proper keyword research to find out which terms will help you increase your brand awareness and online rankings.
Once you get a hold of the right keywords, only then can you utilise them in your blog post and articles to establish their relevance. Not to mention, using proper keywords will help you reach your target audience, and maybe go beyond them to expand your reach.
Takeaways
A strong online presence is vital for healthcare providers in today’s digital landscape. However, effective digital marketing strategies requires considerable expertise, as well as investment in time and resources.
If you lack the digital marketing expertise, let us help. OOm is a leading digital marketing agency in Singapore with a comprehensive team of SEO and other digital marketing experts. With our expertise in healthcare and digital marketing, we have helped countless clinics to grow their patient pool and expand their practice.
Learn more about our healthcare digital marketing solutions or schedule your free digital strategy consultation with us today.
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
Ready to boost your brand’s online presence and revenue? Book a free digital marketing strategy consultation with us today. Our experts will dissect your business, uncover hidden growth opportunities, and share tailored marketing recommendations to propel your business.
