In a previous blog post, we discussed the difficulties of marketing gynaecology clinics. You could say that marketing private medical institutions—your plastic surgery clinic included—requires long-term research and planning.
Don’t worry, though. With the right digital marketing tools, you can make sure your clinic will get enough exposure in search engines like Google! Not to mention, South Korea’s plastic surgery culture continues to spread its influence on countries around the world. That means more people will likely get interested in getting plastic surgery.
The future’s looking bright for the plastic surgery industry in Singapore, and it’s opening many doors of marketing opportunities for your clinic. Get acquainted with digital marketing strategies such as content creation, search engine optimization (SEO), and social media marketing.
Aesthetic clinics rely on one significant factor: reputation. All medical institutions have a reputation to uphold, and yours should do the same if you want to gain your customer’s trust.
First, you need to earn your audience’s trust by establishing credibility and expanding upon your reputation. To do so, consider the factors that will affect your clinic’s name and image. Let’s take a look at them one by one.
On top of our list is your website, a vital component of digital marketing, especially for plastic surgery institutions. Your clinic’s website will serve as an online platform and medium for communication, branding, and marketing in general. Here, you should post updates, videos, images, and quality content regarding your services and business.
Many people will visit your website for a lot of reasons—to know more about your services and bio, for instance. But most importantly, users will wander around your page to judge your credibility, which can depend on a few factors, such as:
A well-crafted web page will result in more visitors and better chances of gaining leads in the process. So get acquainted with the fundamentals of web design, and build a quality website that’s rich in content and style.
Part of every marketing campaign is SEO. Without it, you won’t gain maximum exposure on search engines like Google.
SEO involves long-term planning and execution, and its primary goal is to improve your organic ranking. The more you create quality content, utilise keywords, and share links across the Internet, you’ll obtain a better organic ranking.
Another aspect you should consider is local SEO, a digital marketing tactic that focuses on generating leads based on location and proximity. Keep in mind that this marketing strategy is helpful for medical institutions since the goal of most clinics is to reach local customers.
Overall, SEO will help you reach your target audience on a local and nationwide scale. Remember to utilise keywords, page titles, and meta descriptions when creating content to make sure your website is SEO-friendly.
Of course, if there’s one thing that will establish your clinic’s credibility in the plastic surgery industry, it’s your knowledge and expertise in aesthetic treatments and procedures. But being skilled in the art of plastic surgery will bring you nowhere if no one has faith in your business. Fortunately, creating quality content should bring you closer to your target audience.
Together, SEO and content are the yin and yang of digital marketing. SEO is the wheel, while content is the vehicle that drives your business to attain its goal. You should produce rich content to gain your customer’s trust, something that’s necessary for private medical institutions such as yours.
For example, you could write articles about plastic surgery and how patients can enjoy the benefits of enhancing their facial features. Write for your target audience, utilise keywords, and polish your blog post until it’s ready for publishing. Afterwards, distribute your blog across networking platforms like Facebook so you can reach your target audience.
For your clinic to be considered trustworthy in the eyes of the public, you need to devise long-term strategies that will impact your brand image and reputation. Keep a high profile in the digital landscape by marketing your business on the web. Here are some tips that should help your business get into good shape.
Write articles. As mentioned earlier, writing articles can help you establish credibility, so consider hosting a blog that will attract potential customers. Write articles or blog posts about the industry’s current market, the benefits of plastic surgery, and how people should be confident in undergoing such procedures. Doing so should help you build your clinic’s reputation in a slow yet steady pace.
Be active on social media. Social media marketing is an effective marketing solution that will help you reach your target audience in no time. Utilise popular networking sites such as Facebook and Instagram to get in touch with your prospects.
You could use Facebook for sharing articles and blog posts, while you post graphics and images on Instagram. This should help you engage more often with your audience.
Research your target market. The public’s interests shift towards various trends over time, and it’s your responsibility to know what your audience wants because of it. Considering how the plastic surgery healthcare sector is quickly expanding, expect your target market to change in behaviour, characteristics, and traits depending on the latest trends.
For instance, more people are beginning to accept plastic surgery as a norm in society. You could take advantage of this by creating educational videos or blog posts about why people shouldn’t be afraid of plastic surgery anymore.
Luckily for you, the plastic surgery industry in Singapore is currently on the rise. Take advantage of the opportunities headed your way, and incorporate content marketing, SEO, and web design to create a recipe for success.
Get in touch with our SEO company in Singapore if you’re interested in knowing more about digital marketing. Contact OOm at +65 6391 0930 for more details.