Using social media for marketing is an excellent way to raise brand awareness and attract more customers. However, the most challenging part of social media marketing is coming up with fresh ideas.
When it comes to social media marketing, you have to present innovative ideas in the blink of an eye. To do so, you need to stay up-to-date with the latest trends and incorporate new plans for your campaign.
Fortunately, social media is full of high-quality content almost every day. Check active social media platforms like Facebook, Instagram, and Twitter to borrow some of the latest trends and integrate them into your marketing strategies.
Here are a few simple ideas that you could use for your social media marketing plans in 2021.
5 EXCELLENT IDEAS FOR YOUR SOCIAL MEDIA MARKETING PLANS
1. START A SCHEDULED SERIES
Social media marketing is all about interacting with your audience. Connect with hundreds of social media users by initiating conversations and lively discussions. You can start by posting a daily, weekly, or monthly series.
Instead of uploading random posts on social media, try creating a series of cohesive and in-depth episodes that discuss any trending topics related to your business. In doing so, you can engage with social media users interested in learning more about your daily, weekly, or monthly series.
For example, you can start a weekly live video series showcasing a behind-the-scenes look of your business. Every week, you will show something new about your business, including your products and services. Explore a singular theme from different perspectives to keep your followers engaged once a week.
2. POST MORE INTERACTIVE CONTENT
Interactive content refers to all types of content that encourage people to interact and respond. Examples of interactive content include surveys, quizzes, games, animations, videos, and images that motivate people to take action.
Upload interactive content on social media to engage with more potential customers. For instance, you can post quizzes or surveys to know more about your followers and their perception of your brand. Use this opportunity to gather valuable information from your followers.
Besides quizzes, surveys, and polls, you can upload simple images or videos in the form of ads, and include a call to action (CTA) or message that encourages your audience to respond.
3. PRESENT CONTESTS AND GIVEAWAYS WITH FREE PRIZES
There’s nothing better than winning a prize for free. If that is the case, try running contests and giveaways for your social media followers.
Facebook, Twitter, and Instagram are the best platforms for running contests. Create some buzz and spark interest by hosting a contest or giveaway that should help you reach more people, as long as the prize is worth winning.
Before you host a contest or giveaway, promote it on social media to grab more attention. Let your followers be aware ahead of time so they can prepare and spread the word to others.
For the prize of winning, choose something related to your brand. Ideally, you should pick a best-selling product from your business, but feel free to promote any of your items to generate more buzz and awareness.
Finally, when promoting your contest and giveaway, explain the terms and conditions carefully. Your followers should know everything about the virtual event, especially the instructions for joining and winning.
4. HOST AN INTERVIEW
Besides using social media to interact with your followers, consider educating and informing them by hosting an interview with a reputable expert or public figure. Get in touch with a professional in your industry to provide your audience with substantial facts regarding relevant topics.
Most people are likely to be interested in watching an interview if the guest is a well-known expert in his or her field. Try hosting a live video with a professional to provide your viewers with fun facts. At the same time, you can encourage your viewers to comment on your live videos and ask questions relevant to the topic.
Live interviews are an excellent way to motivate viewers and encourage them to interact with you and your guests. The best part is that you can accomplish many goals, such as raising brand awareness, informing your audience, and attracting more potential customers, just by presenting a real-time interview. Focus on finding a reputable professional as your guest to make your discussions more credible and trustworthy.
5. SHARE NEWSWORTHY CONTENT RELATED TO YOUR BUSINESS
Well-known news organizations such as BBC, CNN, and Al Jazeera are a great source of information. Inform your audience and provide them with newfound information by sharing newsworthy content. To establish your credibility and authority, you can share news articles about topics related to your business and industry.
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Hopefully, these simple ideas will help you manage your social media marketing plans more effectively. If you need help, get in touch with an SEO agency in Singapore today!
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