Pay-per-click (PPC) advertising is a wise marketing strategy for boosting rankings quickly, especially for small businesses. It can help you gain leads much quicker than search engine optimisation (SEO).
However, while PPC advertising can generate results quicker than SEO, your campaign can cost you a lot of money if you fail to overcome its many challenges. One such challenge is managing a PPC advertising campaign without sufficient knowledge of search engine marketing (SEM). PPC ads can be expensive, which is why you need to study the fundamentals of PPC advertising, or else you could lose a lot of money in the long run.
If your PPC ads are not making enough money, now is the time to evaluate your performance and see where you went wrong. Don’t worry! This guide will help you discover the reasons why your PPC advertising campaign is not boosting sales.
3 Reasons Your PPC Ads Are Not Making Enough Money
1. Your Landing Page Is Not Compelling Enough
One common reason why you are not making enough money is that your landing page lacks a compelling statement or message.
Even if your ads are successful in earning clicks, the results will not benefit your campaign if your landing page fails to convert leads into customers. Your landing page is the first thing visitors will see when they hop onto your website, so creating a high-quality landing page is a must.
Check your performance and discover whether or not your landing page is generating leads. If not, then the problem may lie within your landing page itself.
A vital part of a successful landing page is the call to action (CTA) and lead magnet. Creating a quality CTA is necessary for converting leads into sales.
With a successful CTA, you can encourage visitors to make a purchase, contact your business, or visit your website. Put your CTA at the bottom of your landing page, and make a compelling message that will persuade your potential customers into getting in touch with your business.
You could include CTA buttons that say “Click This Link” or “Visit Our Website”. However, for better chances of earning clicks, try these following examples below:
- Learn More
- Start My Trial Today
- Try This Now
Of course, these are just some examples of a CTA with high chances of conversions. In the end, your CTA will depend on your products, services, brand image, and voice. Experiment with your CTA buttons and find out which one is boosting your sales.
2. You Are Spending Too Much Money On Keywords
When it comes to SEM, the success of your campaign depends on how you utilise your keywords. The number and competitiveness of the keywords play a significant role in benefitting your PPC ads, which is why keyword research is an essential part of SEM and SEO services.
However, just because keywords are essential for your PPC advertising campaign, doesn’t mean you should spend all your money on keywords as well.
You need to spend less money on broad match keywords and more on exact match keywords. In doing so, you can generate more leads while saving money.
Broad match keywords are highly competitive due to their general nature and expansive range. Your PPC ads can show up if you bid on this type of keywords, but you will have to go against hundreds of competitors in the process. Instead, consider bidding on exact match keywords that have limited search engine volume but higher conversions.
3. Your Budget Is Too Low
Newcomers to SEM and PPC advertising may find it overwhelming to understand the concept of conversion rates. As a result, some people tend to set a low budget and see how it goes from there.
Unfortunately, by spending less money, you could generate a low return on investment (ROI), resulting in massive losses to your budget.
It sounds scary, but you may have to set aside a sizable amount of money for your PPC ads. No, you don’t have to spend thousands or millions of dollars on your marketing campaign. However, you need to face your fears and create a reasonable budget plan that will expand the range of your PPC ads.
Avoid cutting costs since it can limit your opportunity to experiment with your PPC ads and keywords. Lack of testing and experimentation will only restrict you from uncovering the value and potential of your PPC ads in converting leads.
When done correctly, PPC advertising can help you generate leads, boost sales, and expand your online presence. To make things even more manageable, consider working with an SEM company in Singapore that will help you come up with efficient PPC ads and content for your campaign.
For more information about SEM, PPC advertising, and digital marketing, contact our SEO agency in Singapore at 6391-0930.