Each social media platform has its pros and cons. For example, Facebook is a jack of all trades, but promoting your business here can be expensive. On the other hand, Twitter is excellent for real-time customer engagement, but driving a high return on investment (ROI) is challenging.


What about Instagram? Is it the perfect social media marketing platform? Not yet, but Instagram has already proved itself as one of the best apps for presenting quality videos and images. You can utilise Instagram as your go-to social media platform for promoting your merchandise or services with visually appealing ads.


However, when it comes to using Instagram for marketing, your plans are not always about posting pictures and videos. Sure, your goal is to improve your brand image by creating a neat and tidy feed on your profile for your followers, but there are many other things to consider, such as your captions, hashtags, and more.


Know More: Instagram Marketing: Trends To Consider In 2020


Because of the overwhelming tasks that lay ahead, you may want to think carefully before launching an Instagram marketing campaign. In that case, you should avoid these five common mistakes in promoting your business on Instagram.



Instagram Marketing: 5 Mistakes You Should Avoid

5 Instagram marketing mistakes to avoid


1. Spamming

Spamming comes in two forms. The first one is posting too many comments in succession, whether you are doing so in your posts or someone else’s. The second one is posting one image or video after another, annoying your followers as a result.


The worst type of spamming is one that is generic, thoughtless, and has no value. Continue to make this mistake, and you will lose a lot of followers in the long run.


Know More: 5 Tips For Using Instagram As Your Marketing Platform


Instead of spamming, you should create high-quality content for each post. Avoid posting thoughtless and lazy images or videos that will not offer any rewards to your followers.


2. Not Completing Your Bio

There are only three options for describing your business on Instagram: your bio, images, and videos. For the first option, you should always create a short and detailed description of your business for your Instagram bio.


Whenever your ads reach a potential customer on Instagram, the first thing they might do is visit your profile and check out your bio. If your bio lacks any valuable information about your business, the person may be frustrated and discouraged to know more about your business as a result.


Completing your bio will only take a few minutes! All you need to do is include a few contact details and a link to your website or online store. After that, your followers and potential customers can now contact you with ease.


3. Posting The Same Images Or Videos Over And Over Again

The best part about Instagram is that you can diversify your feed with an infinite variety of high-quality images and videos. It would be a waste of time and resources to post the same photos or videos over and over again.


Unfortunately, some business owners on Instagram do not put much thought into planning their content, resulting in bland Instagram feeds. If you don’t want to end up in the same predicament, try to create unique content for your Instagram posts while retaining the same theme or style.


4. Not Using Hashtags

Instagram and Twitter are known for their prominent use of hashtags. Not using hashtags on both social media platforms is a wasted opportunity. Always include a few hashtags in your posts to expand your reach and attract more Instagram users.


Make sure you are using hashtags properly as well. One common mistake is typing irrelevant hashtags that add no value to your content. For example, if your Instagram post is about swimming at the beach, only put relevant hashtags, like “#beach” and “#swim”, and not irrelevant ones, such as “#food” or “#space”.


5. Paying To Get Followers

There is a controversy surrounding influencers on Instagram that get followers by paying them. It’s cheap and lazy, which is why you should avoid it at all costs. If you want to gain a large number of followers, you need to take the long road and help your Instagram profile grow.


Same with conducting SEO services, there is no such thing as achieving success overnight. Maintain consistency and engage with your followers to attract more customers in the long run. It is not going to be easy, but the rewards are worthwhile.




Avoiding these five mistakes should be a breeze! Plan early and look for someone who can help you manage your profile. It will take some time before you gain leads, but the results of a successful social media marketing campaign are going to be worth it!


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