One of the many available SEO services in Singapore for your business is local SEO, which focuses on improving online presence locally. With local SEO, you can enhance your web visibility on local search results, allowing you to target potential customers nearby looking for your products or services.
When it comes to local SEO, Google considers ranking factors such as customer reviews, Google My Business (GMB), and links. Once Google has concluded that your website is relevant to your business location, you can rank higher on local search results and attract more customers.
Because of its potential impact on your business, optimising your website for local SEO in Singapore is highly recommended. Discover the benefits of local SEO services here.
5 BENEFITS OF LOCAL SEO
1. IMPROVE YOUR ONLINE PRESENCE
Local SEO can improve your online presence, thanks to similar SEO techniques such as keyword research and content creation. Not only can it enhance your web visibility locally, but local SEO should drive more organic traffic to your website, too.
LEARN MORE: Local and Global SEO: What’s The Difference?
Consider using local SEO to make your website more visible to search engine users finding products or services nearby related to your business. Eventually, incorporating local SEO should lead to more sales and returning customers.
2. BUILD YOUR CREDIBILITY AND REPUTATION
Most people assume that the top five results on a search engine results page (SERP) are reputable and trustworthy. It is not a surprise since most high-ranking websites acquire a ton of organic traffic and visitors.
Fortunately, you can build your credibility and reputation with local SEO. By optimising your website for local search, you can increase your chances of appearing on top of a SERP. As a result, more people could find it easy to trust your website. To establish your reputation, try creating quality content on your website by blogging, showcasing genuine customer reviews, and sharing valuable information to help readers.
3. KEEP CUSTOMERS UPDATED
A great way to optimise your website locally is by claiming a GMB listing, which contains enough information about your business that can appear on a SERP. Since GMB is free and easy to use, there is no reason to exclude it from your local SEO strategy.
You will need a GMB account to make your business easily discoverable on Google. Add essential information, such as your contact details, email, and physical address, to your GMB listing so you can keep customers updated and informed when they see your business on Google Search and Google Maps.
4. GROW AN AUDIENCE
Local SEO is perfect for small businesses because it helps attract customers within their proximity. Anyone close to your business searching for a similar establishment nearby can choose your products and services instead.
Remember to build your credibility first by creating quality content for your website. You can optimise your GMB listing to provide potential customers with more information about your business. Doing all of these should help you attract more customers and grow an audience.
5. BOOST SALES
Did you know that 76% of smartphone users searching for products or services visit a store on the same day? Because of this, it might be a good idea to optimise your website for local search. Doing so should make your business more visible to mobile users who could also serve as potential customers.
Build your online presence locally to boost sales. Besides claiming a GMB listing, there many ways to improve your web visibility for local search results, such as:
- Use local keywords
- Share customer reviews
- Optimise your contact and “about us” page
- Earn quality backlinks
- Enhance your website for mobile devices
Following these effective local optimisation strategies should help you gain leads and boost sales. To discover more local SEO tips and tricks, check out this blog post.
Like most SEO strategies, it takes time to improve your online presence. However, eventually, your hard work will pay off. The good news is that you could outsource your local SEO services if you need help.
To outsource your SEO in Singapore, contact OOm at 6391-0930.