TikTok Marketing: 5 Mistakes To Avoid At All Costs

TikTok has been showing up on everyone’s news feed these days. Even just by browsing social media sites like Reddit or Facebook, there is a high chance that you will see a few TikTok videos.


Why is TikTok popular anyway, and how come it continues to gain popularity over time?



The Rise Of TikTok


TikTok rose to fame back in 2018 when celebrities such as Will Smith, Jimmy Fallon, Jennifer Lopez, and even Tony Hawk started using the app. But it was because of COVID-19 that TikTok gained even more traction and attracted thousands of users.


Know More: Tiktok Marketing Singapore: How Can TikTok Benefit Your Business In Singapore


With most people shying away from the streets and sheltering inside their homes, the rise of TikTok is not surprising. Since TikTok focuses on user-generated content, more people have the spare time to record videos and share them for the whole world to see.


No one knows whether TikTok is a long-term trend or not. One thing is for sure though: promoting your brand with a social media marketing campaign on TikTok is an excellent idea! TikTok is one of the largest social networks, right next to Facebook, Instagram, and WeChat, which means you can cater your business to a wide range of people, mainly teenagers and young adults.


Promoting your business on TikTok may be a great way to reach the right audience, but that does not mean your social media marketing campaign will become an instant success. You have to be aware of the risks and consequences that will affect your brand if you launch a marketing campaign on TikTok.


Here are the five mistakes to avoid if you promote your brand on TikTok!



5 Mistakes To Avoid When Marketing On TikTok

Tiktok Marketing Black Smartphone


1. Failing To Research Your Target Audience

Before you even launch a social media marketing campaign on TikTok, are you sure your target audience is present on the said app? Some people decide to use TikTok for marketing without researching their target audience. As a result, their marketing efforts have provided little to no success.


Defining your target market is an essential part of marketing, whether it is for social media marketing or search engine optimisation (SEO). You need to know your audience before making any radical changes to your campaign. In doing so, you can make an informed decision and find out whether or not your strategy will generate leads and attract customers.


Know if your audience is on TikTok by looking for relevant data. For instance, TikTok has a wide range of users with people aged between 16 to 24 years old. If your target audience consists of people within that age range, then perhaps TikTok is the perfect digital marketing platform for your business.


2. Not Engaging With Influencers

Influencers are all the rage on social media these days, whether you are a fan of them or not. Despite the controversy surrounding influencer culture, influencers across social media are still profiting from thousands of fans from all over the world. Maybe you can take advantage of this ongoing trend by engaging with an influencer who can endorse your business?


Get in touch with an influencer on TikTok who shares the same goals with your business. You can let them test and endorse your product to reach hundreds of new followers who might be interested in your merchandise.


3. Repurposing Content

When marketing your business on two or more social media platforms, avoid using the same campaign. Repurposing content is okay, as long as it suits your goals. However, all social networks offer different uses, which means you have to create separate marketing campaigns.


Know More: A Beginner’s Guide To TikTok Marketing


Create separate social media marketing campaigns for different platforms. For example, if you want to promote your business on Facebook and TikTok, you should create two marketing campaigns. You can post a few ads from time to time on Facebook, but when it comes to TikTok, focus on creating fun and engaging content.


4. Overselling

People are on TikTok for one main reason: to have fun! As mentioned earlier, you need to create fun and engaging content for people to enjoy. That also means you have to avoid overselling.


Overselling is the act of promoting one’s merchandise in exaggeration. That also includes posting too many ads on social media, to the point where people are getting annoyed. Avoid this at all costs or else you will lose a lot of followers on TikTok.


5. Not Using Hashtags

Hashtags are not exclusive to Twitter or Instagram. You can use hashtags on social media platforms like Facebook and TikTok. Hashtags are an essential part of TikTok as well, and you need to use them for specific purposes, mainly hashtag challenges.


If you want to engage with your followers, participate in a hashtag challenge that could help you generate conversions and sales! Plus, it is a fun and interactive way to get your followers’ attention.




Promoting your business on TikTok is a great idea, as long as you are aware of the potential mistakes you might encounter. Plan early and think of the possible opportunities you could take advantage of, so you can come up with new and innovative strategies to improve your brand image on TikTok!


For more tips and tricks, contact our SEO company in Singapore at 6391-0930.