New Year’s Day has arrived! 2020 was a rough year for everyone. Fortunately, we can all say goodbye to 2020 as we go through a new year with optimism and hope. The future looks brighter each day, especially when it comes to social media.
Social media continues to become a big part of our lives. Facebook, Twitter, and Instagram are leading sources of entertainment, news, and information. If that is the case, then maybe you should direct most of your marketing efforts to social media.
What does 2021 have in store for you when it comes to social media marketing? First, let us look at a summary of the previous state of social media marketing in 2020.
Social Media Marketing 2020: A Year-in Review
Despite the COVID-19 pandemic, 2020 was quite a good year for social media. The number of social media users increased, and apps like TikTok have become even more popular. As a result, marketers can take advantage of various marketing trends on social media.
In a nutshell, three trends that dominated the social media marketing landscape in 2020:
- Short content
- Niche marketing
- Social media shopping
Short content refers to short videos on apps like TikTok and Instagram that were also popular back then when Vine still existed. For instance, social media users would upload short video clips on TikTok that revolve around various (but mostly humorous) themes. Brands would ride along with the trend by creating short videos of their own, allowing social media users to consume quality content in a short amount of time.
As for niche marketing, this refers to the act of promoting your business through a social media platform that has a niche following. The goal of niche marketing is to reach your target audience by choosing the right social media platform.
For example, TikTok may boast millions of users, but your target audience may not be present on the said social media app. In that case, you should define your target market and figure out which social media platform will be the most profitable for your digital marketing campaign.
Lastly, you have social media shopping, one of the most significant trends that dominated social media in 2020. Many people chose to buy their products online, contributing to the growth of eCommerce in Singapore. With the integration of online shopping with Facebook and Instagram, expect more people to purchase products on the said social media platforms.
In summary, 2020 was a good year for social media. However, one question remains: what can we expect from social media in 2021? Let’s find out.
3 Upcoming Social Media Marketing Trends In 2021
1. Brick-and-mortar Stores Are Utilizing Social Media
As mentioned earlier, social media shopping became successful in 2020. With Facebook and Instagram offering eCommerce features for both sellers and buyers, the trend of social media shopping will continue to rise in 2021.
Furthermore, the COVID-19 threat is still at large. That means many businesses are currently adapting to the “new normal”. As a result, a lot of brick-and-mortar stores are investing in social media shopping.
Expect a lot of your favourite brands to integrate online shopping with their social media pages. You can do the same for your business by using Facebook and Instagram as a platform for eCommerce and social media marketing. Doing so should allow you to interact with your target audience on a broader scale since Facebook and Instagram are highly active social media platforms.
2. Virtual Events Are Here To Stay
In 2020, virtual events served as temporary replacements for actual social events and gatherings. However, it turns out that virtual events were quite accessible and successful, so expect more businesses to launch virtual events in 2021.
You can host live events for your business on social media too. Consider the benefits of virtual events for both your business and your customers. Thanks to the low cost and high return on investment (ROI) of virtual events, you can save money. Also, virtual events are much more convenient since most people can access them through social media.
3. SEO Will Drive Instagram Marketing
As of November 2020, Instagram utilizes a more “search-friendly” search engine for users. That means social media users can expect more relevant search results on Instagram.
On the bright side, marketers such as yourself now have the chance to improve your visibility on Instagram by optimizing your page for organic SEO. To do so, you can use relevant hashtags, post high-quality videos and images, and write well-detailed captions for your Instagram posts.
In short, you can optimize your Instagram content for SEO. More people can reach you on social media and search engines, as long as you deliver high-quality, SEO-friendly content on Instagram.
Social media marketing will help your business grow in 2021. If you need help, get in touch with a digital marketing company to outsource your social media marketing services.
Contact our SEO agency in Singapore at 6391-0930 to discover the benefits of social media marketing for your business.