As a digital marketing platform, social media offers some of the most reliable options yet. Social media sites such as Facebook, Twitter, LinkedIn, and Instagram continue to provide reliable services for both consumers and businesses. You can bet that these social media marketing platforms will benefit your business if you know how to distribute your ads and create quality content.
Reaching the right audience is a priority when it comes to social media marketing. You need to know your target audience so your marketing campaign can produce significant results and attract potential customers. Fortunately, social media platforms like Facebook and Instagram have features that make it easier for you to promote your business.
However, one thing you should consider is the trends that come and go every year. Some trends fade away quickly, while others are here to stay for the better.
What are some of the social media trends that you could adopt for your business? Let’s find out!
3 Social Media Marketing Trends In 2020
1. Short Content
Remember Vine, the social media app that lets people record short videos of up to seven seconds? It gained popularity for a short time thanks to its user-friendly features, but it also eventually met its demise since it didn’t offer much of anything else.
Nowadays, social media apps like Instagram and TikTok adopted the same features, resulting in the ongoing trend of short user-generated content. Vine may be a lost cause, but Instagram and TikTok will continue to follow the trend by providing users with the option to record and post short videos.
TikTok is a leading social media app that capitalises on this trend. It was already gaining popularity in 2018, but ever since COVID-19 came into existence, millions of people joined the fun and witnessed the TikTok experience for themselves. Thus, social media saw the rising popularity of short content.
Many people nowadays want to consume tidbits of information as quickly as possible, as evident in many TikTok videos and Instagram stories. Perhaps you can take advantage of this trend by producing short videos to promote your business. 10-second videos on TikTok may be enough to help you attract attention and reach the right audience on social media.
2. Niche Marketing
Every social media marketing platform has its quirks and advantages. For example, Facebook may not excel in a particular area, but it offers a wide range of features for both personal and business use. On the other hand, Instagram may not be as versatile as Facebook, but it excels in presenting live videos and high-quality images.
Facebook and Instagram already have a large fanbase, but that doesn’t mean other social media platforms like Twitter, LinkedIn, and WeChat are not as efficient for marketing. Each social media site has its pros and cons, and it is your choice to decide which one is perfect for your business.
For instance, TikTok is the most popular networking service when it comes to short user-generated content. It may not have a diverse range of features like Facebook, but TikTok has gained millions of users worldwide thanks to its niche specialities.
Look for the perfect social networking site that can do wonders for your business in the long run. Consider making several social media marketing campaigns of two or more networking sites to expand your reach and gain more leads.
In the long run, catering to a niche audience can help your business grow if you discover the right platform for your marketing campaign. Focus on creating quality content for a broad audience to gain leads and reach more potential customers.
3. Social Media Shopping
The eCommerce industry is booming, thanks to the rising number of online shoppers who prefer to stay at home and buy their goods on the Internet. You can search for an endless variety of products at online stores, but you could also do the same on social media, especially Facebook.
Facebook has its dedicated eCommerce marketplace for both consumers and retailers. When using a personal profile, you can sell any products in the eCommerce section. For businesses, you can manage an online store and create a catalogue of items.
Facebook is not the only viable platform for eCommerce. Instagram also has an online marketplace, perfect for establishing a brand image and showcasing your products.
With eCommerce integrated into various networking sites, it is clear that social media is not just a one-stop destination for entertainment, communication, and sources of information. You can establish a successful online store on social media if you choose the right platform for your business.
Being aware of the current trends is vital for managing a social media marketing campaign. Doing so will help you come up with effective marketing strategies to boost your SEO rankings and give you an advantage over your competitors.
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