Social media and search engine optimization (SEO) is a match made in heaven! Sites like Facebook and LinkedIn give you unparalleled access to marketing features, while SEO helps you establish an online presence. Combine the two, and you have one heck of a marketing campaign.
However, it’s easier said than done. Sure, social media and SEO play pivotal roles in running a successful search engine marketing campaign. But first, you need to learn how to combine the two by understanding their key differences and roles.
Understanding Social Media And SEO
Before you start marketing on platforms like Facebook, Instagram, and LinkedIn, let’s understand how these networking sites work.
First off, social media alone won’t help boost your business online. Networking sites are mere platforms that you can utilize for marketing, but it’s how you use them that matters. This is where the importance of SEO comes into the discussion.
Sure, marketing on social media will boost your SEO, but not in a magical way that most people might think. You need to incorporate essential SEO elements in your social media marketing campaign, such as:
- Organic content
In short, you should incorporate effective social media strategies on social media if you want to maximize your online presence. Fortunately, that’s why we’re here! Here are some simple solutions to make the most out of your social media marketing campaign.
1. Connect With Social Media Influencers
There’s a saying that goes: “It’s not what you know, but who you know.” While it’s not 100% true, for the most part—it is, especially in the marketing industry. It’s the reason why big brands like Nike, Adidas, and Disney pay celebrities and models to endorse their products.
When marketing through social media, you could do the same by getting in touch with “influencers” to showcase your product or services online. The strategy is called “influencer marketing”, and it can improve your SEO if you execute it properly!
Connecting with social media influencers is a great way to expose your brand to your target audience. How does it work, anyway?
Step 1: Contact an influencer and propose them to endorse your product in exchange for payment (gifts, cash, products, services, etc.)
Step 2: The influencer will endorse your products on social media.
Step 3: Profit! Well, not immediately, but the influencer’s endorsement will reach hundreds or thousands of consumers. As a result, you’ll expose your brand to a broad audience and even influence their purchasing decision.
Influencer marketing can help build trust, improve brand awareness, and reach your target audience. But of course, you need to pick the right influencer to reach the right audience.
In general, there are three types of influencers:
- Micro – These types of influencers have around 1,000 to 100,000 followers. Also, most micro-influencers have a niche audience.
- Macro – Macro-influencers are almost the same as micro-influencers, but they’re more popular with an audience ranging from 100,000 to one million followers.
- Mega – Lastly, there’s the mega influencer, the social media connoisseur who has reached the peak of stardom. They can be celebrities or well-known public figures.
Connect with the type of influencer who can help you reach your target audience. For instance, if you’re in the fashion industry, you can contact Yoyo Cao, a fashionista with around 368,000 followers.
On the other hand, if you want to expose your brand to food lovers, you could propose an offer to Brad Lau, a food blogger with 605,000 followers and counting!
In the end, choosing the right influencer for your brand will impact your niche audience’s purchasing decision. Picking the ideal option will greatly improve your SEO in the long run.
2. Consistency Is Key
Want to know an open secret? Consistency is key to improving your online presence. Frequent posting gives better chances of engaging with more customers. Not to mention, you need to keep your audience constantly updated if you wish to stay relevant on social media.
There are two types of consistency in social media marketing:
You’ll post every day to keep your audience engaged.
Less frequent posting, but each content is of superior quality.
Either way, you should focus on creating consistent quality content. For instance, some YouTubers only post once a month, but there’s no shortage of quality because they put enough time and effort into each video. Overall, just make sure that if you’re focusing on quantity, the quality won’t suffer in return.
3. Take Advantage Of Images And Videos
Since you’ll be marketing on social media, it would be unwise to leave images and videos out of the equation. Your content will be more successful if you include images and/or videos that will keep viewers well-engaged.
It’s no surprise—as humans, we’re usually attracted to visuals since it’s the first thing we see. That’s why it’s better if you always include a few images in your content. It will make a good impression of your brand, and you’ll get a better chance of reaching more users.
Frequent posting of images and videos will dramatically increase your page bounce rates. Keep this in mind whenever you’re publishing content on social media!
Social media is one of the most effective tools for marketing if you know how to incorporate SEO strategies in the mix. Consider following these guidelines if you want to improve your SEO!
Contact our SEO agency in Singapore at +65 6391 0930 to find out how our marketing services can benefit your campaign.