One cannot deny the power of social media marketing in Singapore. With social media marketing platforms like Facebook and Instagram, you can build an audience, interact, connect, and communicate with hundreds to thousands of potential customers in the country alone.
The possibilities are endless. You have the opportunity to grow your business online just by using social media to its full potential. You can significantly improve your online presence just by using the right social media and digital marketing platform for your business.
LEARN MORE: How To Create A Social Media Marketing Campaign In 2021?
When it comes to social media marketing, you have to stay updated with the latest trends and changes. Part of it is knowing the current statistics and facts on social media. Doing so will give you a deeper insight into the world of social media, allowing you to create better social media marketing strategies for your business.
Here are some of the social media statistics that matter the most in 2023.
Social Media Statistics In Singapore That You Must Know
Social Media Users in 2023
There are more or less 5.45 million social media users in Singapore. Those numbers alone indicate how big social media has grown as a platform in the country. Because of this, it is no surprise that many businesses in Singapore use social media to promote their products and services.
Here are the other social media demographic analytics and statistics in Singapore:
- SOCIAL MEDIA USERS
According to Statista, 90.94% of the Singapore population will have access to social media by 2023.
- SOCIAL MEDIA POPULATION BY AGE
The current social media population in Singapore is composed of people aged 13 and above, or 100% of the social media audience.
- SOCIAL MEDIA POPULATION BY GENDER
Currently, 50% of social media users in Singapore are female, while the remaining 50% are male.
- TIME SPENT
The current average time Singaporeans spend surfing the internet using multiple devices is 7 hours and 29 minutes. Meanwhile, the current average time they spend on social media platforms is 2 hours and 31 minutes.
- SOCIAL MEDIA PLATFORMS
Currently, Singaporeans use approximately seven social media platforms each month.
If you want to launch a social media marketing campaign in Singapore, the platforms listed below are an excellent place to start. Analyse where your target audience is most likely to be active, and choose that platform for higher chances of success on conversion rates on social media.
Top Social Media Platforms In Singapore in 2023
| Social Media Platform | Number of Active Users | Monthly Average Time Spent | Ad Reach |
|---|---|---|---|
 WhatsApp | 4.5 Million | 17 Hours | N/A |
 Facebook | 4.48 Million | 18.2 Hours | 60% |
 Instagram | 3.05 Million | 9.9 Hours | 51.5% |
 TikTok | 1.8 Million | 16 Hours | 30.8% |
 LinkedIn | 3.2 Million | 17 Minutes | 54.1% |
 YouTube | 5.08 Million | 20.8 Hours | 85.8% |
You might be wondering which social media platform boasts the highest number of users. In terms of social media usage statistics, Facebook, Instagram, WhatsApp, and Twitter are predicted to be the social media platform front runners globally in 2023. According to We Are Social, the current most used social media platforms in Singapore by users aged 16 to 64, and are considered pace-setters for next year are WhatsApp, Facebook, Instagram, TikTok, and LinkedIn (excluding messaging and long-form video content apps). This article will discuss the vital numbers of these social media platforms in the next part.
WhatsApp Statistics in 2023
Even though Whatsapp is often known as a messaging app, that is not entirely the case. The truth is that Whatsapp can be considered social media because of the several features it contains, from messaging to profile creation, photo/video sharing status updates, and even stories.
More than 4.5 million Singaporeans, which is 83% of the total population in Singapore, use WhatsApp for both personal and business use. That is why more and more brands are incorporating Whatsapp contacts in their social media marketing campaigns in Singapore.
When it comes to Singapore social media consumption statistics, Singaporeans spend 17 hours each month on WhatApp.
Before you use WhatsApp, know that the said platform promises to release six additional features in 2022:
- Message Reactions
- Disappearing Messages
- Message Receipts
- Sticker Maker
- Communities
- Audio Message Playback Controls
With these new additions, brands could enhance their interaction, connection and communication with their target audience.
Facebook Statistics in 2023
Facebook is one of the leading social media platforms in Singapore with 4.57 million users on the platform in 2022, but in 2023, it is expected to have a slight drop to 4.48 million. Despite the slight drop in users, Facebook still holds its position of having the largest market share with 82% of the social media population, according to Statista’s projection. Singaporeans also spend an average of 18.2 hours on Facebook each month.
Facebook advertising can reach approximately 60% of social media users on the platform. When it comes to devices, 98% of Facebook users access social media platforms using mobile devices, while 1.2% use laptops and desktops.
Many business owners tend to use Facebook for digital marketing, and perhaps you should do the same. Since many users spend their time on Facebook, reaching your target audience on the platform would not be a problem!
Instagram Statistics in 2023
Instagram has more than 3.05 million users in Singapore. While it may not be as large as YouTube and Facebook in terms of the user base, Instagram is still the best platform for sharing photos and videos.
Furthermore, men and women aged 25 to 34 years old are the largest age group on Instagram. Instagram ads can reach 51.5% of internet users, reaching 54.2% of female Instagram users and 45.8% of male users. That is why it might be a good idea to launch your social media marketing campaign on Instagram if your target audience consists of young adults.
And with its newly released feature, Collaboration post and 60-second long story, Instagram is gaining more popularity. Now brands have another way to express themselves and showcase their creativity when promoting their products or services on Instagram.
READ MORE: Your Ultimate Guide To The New Instagram Collaboration Feature
TikTok Statistics in 2023
TikTok seems to be the dark horse of social media platforms in Singapore this year and the next. Formerly known as Musical.ly, this short-form video-sharing app has taken the world by storm, and it has outstanding social media statistics.
TikTok is predicted to have a whopping 800 million users worldwide and 1.83 million people in Singapore. Meanwhile, 44% of internet users in Singapore have a TikTok account and spend 16 hours a month surfing the app. An ad can potentially reach more or less 30.8% of the TikTok audience.
LinkedIn Statistics in 2023
There are more than 3.2 million Singaporeans using LinkedIn. This business-centric network allows you to connect with entrepreneurs, organisations, and B2B profiles. You can also use LinkedIn to recruit excellent talents by posting your job offerings.
If you plan to use LinkedIn in your social media management in Singapore, take note of the new features:
- Post templates and clickable links
The user can customise templates and turn copy links to a visual call-to-action button within the app or without using a third-party app.
- Pinned comments
Users can pin a comment which will appear at the top of the comment thread.
- Page Commitments
This new LinkedIn section is where organisations can showcase their values to their audience.
- Lead Gen Forms
Allows organisations to customise forms, which their organisation members can fill in with their information automatically.
- Respond as Page
Allows the user to comment, react, or respond to posts as the brand.
- LinkedIn Articles and Newsletters
Allows users to publish long-form content for page subscribers and followers.
- Boosting for Events
Allows users to create an ad campaign within the LinkedIn Event page.
- LinkedIn Live
Allows users to broadcast content in real-time.
Doing so would help you further improve how you promote your products or services online. You can hire a digital marketing agency for your LinkedIn marketing.
YouTube Statistics in 2023
YouTube in the list automatically outranks WhatsApp with its current 5.08 million users from Singapore. Considering that about 88.7% of Singaporeans access YouTube daily, it is undeniable that watching YouTube videos has become a part of many people’s lives. Whether for personal or business use, many people find YouTube entertaining, whether the purpose is for music, TV shows, movies and documentaries.
Most of the time, when someone deems a YouTube video more than interesting, they will most likely share it on other social media platforms, which is why many viral videos are getting more popular each day.
As a business owner, you should take advantage of the fact that YouTube’s ad reach is 93% of total internet users in Singapore. If you do not want to miss that chance, start including YouTube as part of your social media marketing strategy for the company and keep tabs on YouTube’s social media advertising statistics.
LEARN MORE: 4 Benefits of Video Marketing
Facebook Messenger Statistics in 2023
Even though the number of Singaporeans using Messenger is not as impressive as Whatsapp with 4.5 million, people still use Messenger to interact, connect, and communicate with others. Currently, there are 2.05 million Singaporeans using Meta’s Messenger.
Meta added five new features: sending and receiving cash gifts, group chat poll games, birthday expression tools, word effects, and a new way to share contacts. With all of these coming along before the year ends, promoting your products and services on Messenger becomes a lot more engaging and easier in 2023.
Twitter Statistics in 2023
Source: We Are Social And Hootsuite Report
2.85 million people in Singapore use Twitter, with most users aged 25 to 34 years old. Twitter is an excellent social media management platform for targeting young adults.
When it comes to communicating with an audience, Twitter is no doubt a brilliant choice. Consider creating a Twitter page to actively engage with Twitter users, “Tweet” real-time updates, and engage with your followers through features such as ‘Re-tweet’, ‘Replying Tweets’, ‘Like’ and ‘Hashtags’.
Mobile Usage in 2023
According to We Are Social, there are 8.70 cellular mobile connections in Singapore, or 147% of its population. 90% of internet users use mobile devices, such as smartphones and tablets, to surf the internet, while 80% use desktops and laptops.In that case, make sure your social media content is well-optimised for mobile. That means you should keep your captions brief, use appropriately sized images and videos, and shorten your URLs. With the guidance of social media usage statistics in Singapore, all of these should make your social media optimal for mobile users.
ALSO READ: Mobile SEO: A Guide To Optimising Your Website For Mobile Phones
Choosing The Right Social Media Platform
The conversion rates of these top social media platforms look promising in 2023 and the years ahead with these numbers. But a brand, especially the smaller businesses with limited resources, can only focus on and invest their money and time in a few of them. So it is crucial to determine which social media platform to focus on. These are the factors you should consider when selecting your social media channel:
- Uses of the platform
- Your audience’s preferred platform
- Nature of your business
- Your business’s objectives
This article, Choose The Right Social Media Marketing Platform For Your Business, will help you find the appropriate platform for your social media marketing.
CONCLUSION
Are you planning to create a YouTube, Instagram or Facebook marketing campaign? Before you do, make sure you choose a social media marketing platform that most of your customers are using today. This way, you will be able to benefit the most from your social media marketing. Take advantage of the social media statistics in Singapore.
If you need help, get in touch with OOm, a leading social media marketing company. We can help you find the ideal marketing platform depending on your goals and objectives.
