Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Apr 16 2012

Google Content Network VS Google Search Network

Posted by Aj Aviado , , , ,

If you have heard of search engine marketing, I bet that you are very familiar with the search network. Today, Search is crowded with lots of advertisers and the days of getting a click for a few cents is gone. However, do you know that for some industries, it is better to advertise on the

Apr 03 2012

Google Adwords ‘Top vs. Side’ Ad Performance Segmentation

Posted by Aj Aviado , ,

Not long ago, Google Chief Economist, Hal Varian, mentioned a new Google Adwords feature “Top vs. Side” Ad Performance Segmentation. This feature allows you to understand the difference in performance when your Adwords ads appears in #1 above the search results and when your ads appears on #1 on the side.   Results shows that

Apr 02 2012

SEO & Social Networking – What's the Connection?

Posted by Aj Aviado , ,

There are a lot of changes going on in the world of search engine optimization right now and there is a lot of talk about what online marketing strategies may need to change in order to remain competitive. These changes will mainly affect those who aren’t already producing high quality content with relevant keywords and

Mar 29 2012

About OOm

Posted by Aj Aviado , , ,

  Hi, welcome to our blog. OOm (Optimal Online Marketing) is a digital agency that provides complete online marketing solution to companies. Our goal is to help businesses achieve their business goals by leveraging on the potential of online marketing strategies such as search engine marketing and social media marketing. This blog is a platform

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